Study Guide

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Evaluation methods and criteria

Osaamisen arviointi kohdistuu opetussuunnitelmien tavoitekuvauksiin ja osaamisen taso arvioidaan opinnon toteutussuunnitelmalla ilmoitetun arviointikriteeristön perusteella (Laurean tutkintosääntö).

Projektin arvioinnissa noudatetaan Laurean arviointikriteereiden vaatimustasoa I. Arviointiin perehdytään projektin alkaessa. Arviointikriteerit löytyvät myös opiskelijaintrasta > Opintosuoritukset ja arviointi > Arviointi.

Opinnon arvioinnissa käytetään amk-tutkinto-opiskelijan osaamisen arviointikehikon vaatimustason I mukaisia kriteereitä:


Ammatillinen tietoperusta, tiedonhaku ja raportointi

Arvosanan 5 tasolla opiskelija osaa:
- käyttää monipuolisesti ammattikäsitteitä
- vertailla ja valita tarkoituksenmukaista tietoa
- raportoida ja viestiä ammattimaisesti

Arvosanan 3 tasolla opiskelija osaa:
- käyttää johdonmukaisesti ammattikäsitteitä eri työkäytänteitä ja tilanteita selittäessään
- koota tietoa ja hyödyntää tietoperustaansa
- raportoida sovitulla tavalla

Arvosanan 1 (H) tasolla opiskelija osaa:
- käyttää keskeisiä ammattikäsitteitä eri työkäytänteitä ja -tilanteita selittäessään
- etsiä tietoa eri tietolähteistä
- raportoida


Ammatillinen toiminta ja työelämän kehittäminen

Arvosanan 5 tasolla opiskelija osaa:
- toimia itsenäisesti opittuja taitoja ja menetelmiä käyttäen
- ottaa vastuuta asiakkaan ja /tai yhteistyötahojen kanssa toimimisesta ja heidän tarpeisiinsa vastaamisesta
- ennakoida ohjaustarpeitaan

Arvosanan 3 tasolla opiskelija osaa:
- toimia opittuja taitoja ja menetelmiä käyttäen
- toimia ammatillisesti asiakkaiden ja/tai yhteistyötahojen kanssa ja tunnistaa heidän tarpeensa
- osallistua ohjaukseen ja hyödyntää sitä

Arvosanan 1 (H) tasolla opiskelija osaa:
- toimia ryhmän jäsenenä
- suunnitella ohjatusti oman työn etenemistä ja ajankäyttöä
- toimia turvallisesti ja ammattieettisten periaatteiden mukaisesti
- noudattaa annettuja ohjeita ja sääntöjä

Ryhmätyötaidot, johtaminen ja vastuullisuus

Arvosanan 5 tasolla opiskelija osaa:
- edistää toiminnallaan ryhmän toimintaa ja ilmapiiriä
- hallita ajankäyttöään tehden sovitut tehtävät työssä vaadittavalla laatutasolla
- toimia vastuullisesti ja soveltaa opittuja taitoja ja menetelmiä
- suunnitella ja arvioida toimintaansa turvallisuus ja/tai eettiset näkökulmat huomioiden

Arvosanan 3 tasolla opiskelija osaa:
- toimia tavoitteellisesti ryhmässä
- suunnitella ja hallita oman työn etenemistä ja ajankäyttöä
- havaita turvallisuuteen liittyviä riskejä
- perustella toimintaansa ammattieettisten periaatteiden mukaisesti

Arvosanan 1 (H) tasolla opiskelija osaa:
- toimia ryhmän jäsenenä
- suunnitella ohjatusti oman työn etenemistä ja ajankäyttöä
- toimia turvallisesti ja ammattieettisten periaatteiden mukaisesti
- noudattaa annettuja ohjeita ja sääntöjä

Opiskelijan tulee tarvittaessa ”täydentää projektin osaamistavoitteista puuttuvaa osaamista, kunnes osaaminen voidaan arvioida hyväksytyllä tasolla. ” (Laurean tutkintosääntö.)

Kaikkien Laurean toimijoiden odotetaan noudattavan hyviä tieteellisiä käytänteitä, joihin kuuluu asianmukainen lähteisiin viittaaminen. Perehdy ja kysy käytänteistä tarvittaessa. Kaikki opintotehtävät tehdään yksilötyönä, jollei muuta ole ohjeistettu. Ouriginalin käytöstä tehtävien tarkistuksen yhteydessä opettaja kertoo erikseen.

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations

Teaching methods

The project team is responsible for designing and executing a workshop for the target companies involved in the SURE project, focusing on topics such as responsible reporting.

Throughout the project, participants will familiarize themselves with the concept of Social Responsibility and explore how companies fulfill their societal obligations. This will involve understanding the various dimensions of corporate social responsibility and learning about best practices in the field.

The ultimate outcome of the project will be the implementation of a workshop, in which Finnish and local businesses will participate. The workshop aims to provide practical insights and guidance on incorporating social responsibility practices into their operations.

This is a Service Design project, students will have the opportunity to leverage service design methods and processes to create a meaningful and engaging workshop experience.

As key deliverable, the team will have successfully developed and delivered a workshop that enhances participants' understanding of corporate social responsibility and equips them with the tools to integrate responsible practices into their respective organizations.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is [x].

The enrolled students will develop their competencies related to the study in question during this project implementation.

[Choose and edit the sentence templates below. Remember to delete the unnecessary topic and text.

Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. . Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

It is mandatory to meet with the project team on campus, on weekly basis.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

[Leave the above text in place and add a description of the opportunities for accreditation of prior learning or other alternative completion methods.]

Co-operation with working life and/or RDI

Working life partner: [the name of a company or client, or if the company specifically prohibits the release thereof, enter the sector; the field is used to monitor partnerships and the RDI integration.]

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). [Add the timing of pre-brief here.]

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. [Add the timing of the kickoff meeting. If the meeting is in the premises of the company/client add the location of the meeting.]

[The actual implementation schedule is shown directly in Pakki as implementation reservations, so there is no need to repeat this information here.]

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

[Describe the realization of internationality in the project and/or any international partners here. The contents of this data field are used to monitor the implementation methods and the realization of the strategic objectives. Leave the text if it applies:] The project is suitable for exchange students.

Students workload

[Calculate the scope of the project on the basis of the number of credits and the duration of the project (1 cr. = 26.7 h).]

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:

[Describe the content by using the vocabulary used in the world of work. The field will be used in a service using AI to match studies, jobs and personal competences.]

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

[You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units R0216 Service Design ja Corporate Social Responsibility. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations

Teaching methods

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Ramirent. The aim of the project is first to make a visual process description of Ramirent´s customer service process and see its potential challenges and second, create tools to measure the quality of customer service.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. .Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised. The project team will work together on Mondays at Hyvinkää Campus. The weekly meeting time with supervisor is on Mondays at 9.30-10.30. The prebrief of the project is on Monday 30.8. at 9.30-10.30 and the actual project kickoff meeting on Monday 30.8. at 11.30-12.30. Evaluation on 4.12. at 9.30-11.00.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in project folder in Teams.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Ramirent Finland Oy: https://www.ramirent.fi/en-ramirent-in-short?lang=en-US

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief).The prebrief of the project is on Monday 30.8. at 9.30-10.30 at Hyvinkää campus.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. The kickoff meeting is on Monday 30.8. at 11.30-12.30 at Hyvinkää campus.


Project guidance is offered on a weekly basis. The weekly meeting time with supervisor is on Mondays at 9.30-10.30. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project: The aim of the project is to create tools to evaluate and measure customer service (and with this balance the quality of customer service).

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units R0216 Service Design ja Corporate Social Responsibility. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with Mount St. Joseph University, Ohio (https://cite.msj.edu/index/)

The project is part of a research project Ypro-Ukr. The goals of the research project are to improve the possibilities of immigrants in Finland to find a job or a place to study. The test group of the project are the Ukrainians that have lately arrived in Finland. In this P2P project an online application will be designed and concretely built. Furthermore, marketing measures will be taken to make sure that the application is found by the target groups.

The aim (15 credits) is that the student is able to
- design and build an online application
- plan and implement target marketing online

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive feedback for assignments from the teacher, and working life and peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

The project is related to a research project Ypro-Ukr, financed by the Ministry of Education and Culture, Finland.

The application will be built together with Mount St. Joseph University. There is an article about previous co-operation: https://www.msj.edu/news/2022/12/mount-cite-program-partners-abroad-university-finland-helpme-app.html

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). Pre-briefing 28.8.2023 at 10-11.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. Kickoff meeting 28.8.2023 at 12.30-13.30.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.
Guidance on Mondays at 12.30-13.30 at Hyvinkää campus.

Students workload

The student spends approximately 16 hours of weekly working time on the project (including both independent working and teamwork).

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

In this project we will work with succesful education export project. See more information: https://heicomp.com
-Expanding knowledge of the project in Latin America
-Getting customer understanding, e.g.: Latin America students interviews,
-Using AI
-Designing concrete content in social media (Facebook, LInkedIn)
-We will design how to engage students and teachers to create videos and texts for blogs and social media (e.g.Toolkit)
LECTURER/SUPERVISOR: Tero Uusitalo
The project will be conducted together with another international team (Service Design/ Supervisor Marja Isokangas)

CLIENT
-Brazilian HEICOMP partner company UExperience

NOTE:
There are two Laurea Hyvinkää projects with similar content
HL00BU34-3033/Marja Isokangas (this implementation)
HL00BU34-3021 /Tero Uusitalo
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas
GUIDANCE ONSITE at HYVINKÄÄ CAMPUS!

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE? YOU WILL
- expand your personal and international networks
- learn to work in multicultural environment in practice
- use AI in real business project
- learn modern leadership skills in practice
- learn HR management and motivation
- learn service design methods, tools and mindset





Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

Theory studying in the project:
1.Self-study in Canvas (3 ects), Digital Certificates
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

CLIENT
-Brazilian HEICOMP partner company UExperience

Important dates

Kick-Off (mandatory participation): 16.1.2024, 10-16
- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 10:00-12:00 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 10:00-16:00
10:00-12:00 KickOff the project together with other team
12:00-12:30 Lunch
12:30-14:30 Team roles (without supervisor)
14:30-16:00 KickOff continues with supervisors.




It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Forms of internationality

The project is especially suitable for exchange students. If you speak Spanish or Portuguese - that would be extra for the project!
Continuous colloborating with employer in Brazil: U.Experience
Virtual meetings / events with Brazilian and Paraguayan students
https://heicomp.com
https://www.instagram.com/stories/heicomp_/

The project is suitable for exchange students.

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project:

U.Experience demands and challenges:
● Increase the number of users on Facebook and LinkedIn
● Get more users from work life and government
● In terms of content, showcase the positive impact of the project on society, academic institutions, market, etc.
● Expand knowledge of the project to other regions of Brazil and Paraguay. It is still very much focused on the cities where the consortium's academic institutions are located.
● In addition to Brazil and Paraguay, reach audiences in other regions of Latin America.
● Suggestions on how to engage students and teachers to create videos and texts for blogs and social media.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

HEAD AI is seeking to explore and implement methods for integrating continuous customer experience feedback into their product development and customer success management processes. This project offers an opportunity to engage students in the ideation, investigation, and implementation of the latest automation-driven approaches.

Students will have the chance to devise strategies for collecting data, insights and feedback by means later discussed in the project kick-off. It would be interesting to explore digital tools and automation techniques to achieve the project goals efficiently.

Prior to the project, we encourage students to familiarize themselves with Head AI's common use cases, which can be found at: https://platform.headai.com/

During the project's kick-off, further details about the project will be provided, allowing students to gain a comprehensive understanding of the objectives and expectations.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is HEAD AI.

The enrolled students will develop their competencies related to the study in question during this project implementation.

[Choose and edit the sentence templates below. Remember to delete the unnecessary topic and text.

Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. . Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available [fill in the place e.g. Teams].

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

[Leave the above text in place and add a description of the opportunities for accreditation of prior learning or other alternative completion methods.]

Co-operation with working life and/or RDI

Working life partner: [the name of a company or client, or if the company specifically prohibits the release thereof, enter the sector; the field is used to monitor partnerships and the RDI integration.]

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). [Add the timing of pre-brief here.]

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. [Add the timing of the kickoff meeting. If the meeting is in the premises of the company/client add the location of the meeting.]

[The actual implementation schedule is shown directly in Pakki as implementation reservations, so there is no need to repeat this information here.]

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

[Describe the realization of internationality in the project and/or any international partners here. The contents of this data field are used to monitor the implementation methods and the realization of the strategic objectives. Leave the text if it applies:] The project is suitable for exchange students.

Students workload

[Calculate the scope of the project on the basis of the number of credits and the duration of the project (1 cr. = 26.7 h).]

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:

[Describe the content by using the vocabulary used in the world of work. The field will be used in a service using AI to match studies, jobs and personal competences.]

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

[You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Sustainability has become a crucial aspect of any business strategy, and the IT industry is no exception. This student project focuses on developing a sustainable growth strategy for an IT startup. The project will explore the different frameworks and criteria for sustainability, including the Sustainable Development Goals (SDG) and Environmental, Social, and Governance (ESG) factors.

Additionally, the project will consider the importance of responsible reporting and accountability through a sustainability program and reporting system. Finally, the project will identify and develop a set of sustainability criteria that the IT startup can use to guide its operations, ensuring that it remains aligned with its sustainability goals.

Project deliverables: Responsibity action plan to support sustainable growth strategy.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is MyHomesID.

The enrolled students will develop their competencies related to the study in question during this project implementation.

[Choose and edit the sentence templates below. Remember to delete the unnecessary topic and text.

Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. . Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available [fill in the place e.g. Teams].

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

[Leave the above text in place and add a description of the opportunities for accreditation of prior learning or other alternative completion methods.]

Co-operation with working life and/or RDI

Working life partner: [the name of a company or client, or if the company specifically prohibits the release thereof, enter the sector; the field is used to monitor partnerships and the RDI integration.]

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). [Add the timing of pre-brief here.]

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. [Add the timing of the kickoff meeting. If the meeting is in the premises of the company/client add the location of the meeting.]

[The actual implementation schedule is shown directly in Pakki as implementation reservations, so there is no need to repeat this information here.]

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

[Describe the realization of internationality in the project and/or any international partners here. The contents of this data field are used to monitor the implementation methods and the realization of the strategic objectives. Leave the text if it applies:] The project is suitable for exchange students.

Students workload

[Calculate the scope of the project on the basis of the number of credits and the duration of the project (1 cr. = 26.7 h).]

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:

[Describe the content by using the vocabulary used in the world of work. The field will be used in a service using AI to match studies, jobs and personal competences.]

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

[You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

A HOT TOPIC in FINLAND and other European societies! This is a dynamic course designed for aspiring business students eager to make a meaningful impact.

PROJECT CONTENT
- Principles of Digital Marketing and Sales
- Translating the target audience insights into a compelling digital marketing strategy
- Crafting tailored content that resonates with the aspirations and challenges of immigrant women seeking employment
> From social media campaigns to content creation, students will explore various digital marketing channels to amplify the impact of the service design initiative
- Using AI in project in real life context
- JOINT-BALTIC project

AIM
The aim is to not only raise awareness but also to create a supportive online environment that connects immigrant women with valuable resources and opportunities.

TASK
The goal is to create a service framework for immigrant women navigating the job market
- fosters inclusivity
- addresses barriers
- enhances the overall experience

NOTE:
There are two Laurea Hyvinkää projects with similar content by Marja Isokangas:
1) Service Design and Sustainability Project HL00BU34-3034
2) Digital Marketing and Sales Project HL00BU35-3031 (this project)
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE?
LEARNING OBJECTIVES:
1. Digital Marketing Mastery: Acquire hands-on experience in crafting and implementing digital marketing strategies tailored to a specific audience.
2. Use of AI in real life project: Developing skills for use of AI.
3. Empathy and Cultural Sensitivity: Cultivate empathy and cultural sensitivity through direct engagement with immigrant women and their unique experiences.
4. Collaborative Teamwork: Hone teamwork and collaboration skills by working closely with counterparts from different disciplines.
5. Social Impact Awareness: Recognize the power of business to drive positive social change and contribute to the empowerment of marginalized communities.

GUIDANCE TAKES PLACE AT HYVINKÄÄ CAMPUS.

-----

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

Theory studying in the project:
1.Self-study in Canvas (3 ects), Digital Marketing and Sales
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

WORKING LIFE PARTNER: Empowering Immigrant Women in the Workforce-Project
Funder of Project: the Central Baltic 2021-2027
CENTRAL BALTIC PROJECT
https://www.laurea.fi/en/projects/c/central-baltic-mentoring-for-migrant-women-seeking-employment/

Important dates

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Forms of internationality

The project is suitable for exchange students.
JOINT-BALTIC Project.

Students workload

1 cr. = 26.7 h

Content and scheduling

SCHEDULE
- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 12:30-14:30 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 12:30-16:00
12:30-14:30 KickOff the project together with other team
14:30-16:00 Team roles (without supervisor)

TWO TEAMS TOGETHER MAKE MAGIC HAPPEN
The magic happens when these two teams seamlessly collaborate.
- Regular joint sessions will facilitate the exchange of ideas, ensuring that the service design principles are accurately translated into the digital marketing strategy.
- Through this synergy, students will learn the importance of interdisciplinary collaboration, effective communication, and adapting strategies based on real-time feedback.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

This Digital Marketing and Sales project will be carried out as a P2P project in co-operation with the company Bravura Suomi. (www.bravura-suomi.fi) Bravura is a staffing and recruitment company. They match people in the beginning of their careers with available jobs and help businesses find the best new talent.

Our client is Sales Manager Emilia Grön.

Project content: Marketing plan for a newly-launched recruitment start-up

Bravura is a recruitment- and staffing company founded in Sweden 15 years ago. With 15 offices and growing, Bravura is one of the market leaders in the business. During Spring 2023, Bravura Suomi launched their operations in Helsinki, Finland and is looking to build a strong name and brand locally. Bravura’s company values are goal-oriented, trustworthy, inspiring and generous.

Bravura Suomi plays an essential role in providing students with authentic problem-solving experiences. The Project objectives and principles will be defined in client briefing.

Keywords: employer branding, marketing plan, recruitment, event marketing, communication, social media marketing, content strategy

Welcome to join us to this project!

This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.

Coaching and communication will be defined and agreed in the beginning of the project.
This project is suitable for blended learning students (monimuoto):
Please note: If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.

Laurea reserves the right to make changes.

Learning materials and recommended literature

Course literature and suitable sources will be discussed and defined in the beginning of the project. Digital Marketing and Sales Canvas study unit includes in this project.
Also, the project´s assignment and targets will be discussed in the beginning of the project.

Co-operation with working life and/or RDI

Our client in this project:
Sales Manager Emilia Grön
Bravura Suomi Oy, Helsinki
www.bravura-suomi.fi

Lecturer in this project, Mervi Talonen, Senior Lecturer in Business Management.

Important dates

Project meetings will be held on Hyvinkää campus on Thursdays at 9.30-10.30 am.
It is highly recommended to reserve Thursdays for team working days.
The Outlook invitation for the project pre-brief and brief meetings will be send by lecturer in August.

Forms of internationality

Study is suitable for exchange students.

Students workload

1 credit point is approximately 26,7 working hours.
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work. Guidance meeting is approximately one hour a week.

Content and scheduling

Project content: Marketing plan for a newly-launched recruitment start-up

Bravura is a staffing and recruitment company. They match people in the beginning of their careers with available jobs and help businesses find the best new talent.

Bravura is a recruitment- and staffing company founded in Sweden 15 years ago. With 15 offices and growing, Bravura is one of the market leaders in the business. During Spring 2023, Bravura Suomi launched their operations in Helsinki, Finland and is looking to build a strong name and brand locally. Bravura’s company values are goal-oriented, trustworthy, inspiring and generous.

Bravura Suomi plays an essential role in providing students with authentic problem-solving experiences. The Project objectives and principles will be defined in client briefing.

Keywords: employer branding, marketing plan, recruitment, event marketing, communication, social media marketing, content strategy

Welcome to join us to this project!

Keywords: marketing plan, recruitment, event marketing, communication, social media marketing

Grading scale

H-5

Evaluation methods and criteria

Evaluation criteria will be gone through in the beginning of the project.
Criteria level II is used.

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

This Digital Marketing and Sales project will be carried out as a P2P project in co-operation with key partners Senior Lecturer Asko Mononen, Digital Living Lab Laurea Leppävaara and Doctor Zhang from Kuntai Robotics in Zhejiang, China. Other potential partners are HAMK University of Applied Sciences, Hämeenlinna (Finland) and Zhejiang University (China).

The 3 project objectives:

Firstly, this project will start by designing the project model P2P to be applicable for online learning in Finland – China composition. (Zhejiang is an eastern coastal province of China. Its capital and largest city is Hangzhou.)

Secondly, this project will prepare a Living Lab concept implementation plan for exoskeleton living lab. The principles of Service Design and Living Labs concept are to focus as well as exoskeletons. All these will be studied within this project. You will gain insights into how benchmarking will benefit your implementation plan. We will have an earlier case for benchmark: Forge Academy, South Africa.

Thirdly, understanding the business culture of China. We finish with an overview of the
China's Business Culture and Etiquette. It is always wise to know ahead of time what is deemed appropriate and what is not when visiting a foreign land, especially when it comes to business etiquette and interactions. We will learn some useful tips to China’s business culture and etiquette for smooth sailing and pleasant business communications with clients and colleagues.

The Project objectives and principles will be defined in client briefing which will be held in August.

Project background:
This project is a part of collaboration with partners in Finland and China. The first phase of the collaboration was a project “Developing wearable intelligence learning environment – WeaLE”. The active part of it started in January 2021 with content learning and trip preparations. Due to pandemic, the first networking trip took place as late as May 2023. The next step is to develop further collaboration for mutual advantage.

Keywords: Living Lab concept, service design, international business environments and operations, benchmarking, cross-cultural communication skills, excellent networking abilities,
collaboration

What are the benefits of living labs?
A Living lab enabler facilitates research and teaching and learning projects over the long term. They can be thought of as a class of research infrastructure that are embedded in the real world and can be used for multiple experiments.

Welcome to join us to this project!


This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneurship.

Coaching and communication will be defined and agreed in the beginning of the project.
This project is suitable for blended learning students (monimuoto):
Please note: If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.

Laurea reserves the right to make changes.

Location and time

-

Learning materials and recommended literature

Course literature and suitable sources will be discussed and defined in the beginning of the project. Digital Marketing and Sales Canvas study unit is possibly including this project.
Also, the project´s assignment and targets will be discussed in the beginning of the project.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

[Leave the above text in place and add a description of the opportunities for accreditation of prior learning or other alternative completion methods.]

Co-operation with working life and/or RDI

Working life partners:
*Senior Lecturer Asko Mononen, Digital Living Lab, Laurea University of Applied Sciences Leppävaara
*Doctor Zhang, Kuntai Robotics in Zhejiang, China

Other potential partners are HAMK University of Applied Sciences, Hämeenlinna (Finland) and Zhejiang University (China).

Lecturer in this project, Mervi Talonen, Senior Lecturer in Business Management.

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). This project pre-brief meeting will be held on Monday 28 August at 13-14 pm on Hyvinkää campus. Lecturer will send you an Outlook invitation in early August with all details.

It is compulsory to participate in the project client brief meeting so that everyone participating in the project will receive the information on the project task. The client brief will be held on Monday 28 August right after pre-brief meeting at 14.15-15.15 pm on Hyvinkää campus. You will receive a detailed Outlook calendar invitation by the Lecturer in early August.

Project guidance (project meetings) is offered on a weekly basis on Mondays at 13-14 pm on Hyvinkää campus. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

It is highly recommended to reserve Mondays for team working days.
The Outlook invitation for the project pre-brief and brief meetings will be send by lecturer in early August.

Forms of internationality

The project is suitable for exchange students.

Students workload

1 credit point is approximately 26,7 working hours.
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work. Guidance meeting is approximately one hour a week.

Content and scheduling

This Digital Marketing and Sales project will be carried out as a P2P project in co-operation with key partners Senior Lecturer Asko Mononen, Digital Living Lab Laurea Leppävaara and Doctor Zhang from Kuntai Robotics in Zhejiang, China. Other potential partners are HAMK University of Applied Sciences, Hämeenlinna (Finland) and Zhejiang University (China).

The 3 project objectives:

Firstly, this project will start by designing the project model P2P to be applicable for online learning in Finland – China composition. (Zhejiang is an eastern coastal province of China. Its capital and largest city is Hangzhou.)

Secondly, this project will prepare a Living Lab concept implementation plan for exoskeleton living lab. The principles of Service Design and Living Labs concept are to focus as well as exoskeletons. All these will be studied within this project. You will gain insights into how benchmarking will benefit your implementation plan. We will have an earlier case for benchmark: Forge Academy, South Africa.

Thirdly, understanding the business culture of China. We finish with an overview of the
China's Business Culture and Etiquette. It is always wise to know ahead of time what is deemed appropriate and what is not when visiting a foreign land, especially when it comes to business etiquette and interactions. We will learn some useful tips to China’s business culture and etiquette for smooth sailing and pleasant business communications with clients and colleagues.

The Project objectives and principles will be defined in client briefing which will be held in August.

Project background:
This project is a part of collaboration with partners in Finland and China. The first phase of the collaboration was a project “Developing wearable intelligence learning environment – WeaLE”. The active part of it started in January 2021 with content learning and trip preparations. Due to pandemic, the first networking trip took place as late as May 2023. The next step is to develop further collaboration for mutual advantage.

Keywords: Living Lab concept, service design, international business environments and operations, benchmarking, cross-cultural communication skills, excellent networking abilities,
collaboration

What are the benefits of living labs?
A Living lab enabler facilitates research and teaching and learning projects over the long term. They can be thought of as a class of research infrastructure that are embedded in the real world and can be used for multiple experiments.

Welcome to join us to this project!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Important dates

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”

Students workload

One credit equals approximately 26.7 hours of work performed by the student. You can evaluate the student’s time management in different assignments. A tool for calculating the workload is available in the “Implementations” menu of the teacher’s desktop in Peppi.

Content and scheduling

.]

Further information for students

T

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork, skills, leadership, and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

[Leave the parts that apply] “Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. Laurea provides examination retake dates. Students must register for these examinations no later than 10 days before the retake date. A failed exam or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt." (Laurea degree regulations.)

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Ouriginal is used when assignments are checked, the lecturer will inform the students of this.

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Daytime contact learning on Campus:
An independently studied part (in Canvas) supports the project implementation. It is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner Company.

Project content: International Digital Marketing & Sales, partner & client search

The enrolled students will develop their competencies related to the study in question during this project implementation.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position.
The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. T
he student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired.
The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner is Laurea's Key Partner Company.

Important dates

Kick-Off (mandatory participation): 18.1.2024 930 o'clock, Laurea Hyvinkää Campus, room 3-18.
First Client Meeting: 25.1.2024 930 o'clock, Laurea Hyvinkää Campus, room 2-32
It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Forms of internationality

The project is suitable for exchange students.

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project:
digital marketing, client & partner search, marketing communications, company internationalization, international business

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Digital Marketing and Sales project to a Laurea Key Partner Company in Consumer Goods Sector.

Project content: Planning & implementation of an international Digital Marketing Campaign.
Create and develop digital marketing campaign and use digital tools for marketing purposes. Research and manage customer experiences. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner Company.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. . Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Laurea Key Partner Company in Consumer Goods Sector

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief 28.8. at 900-1000 at Laurea Hyvinkää Campus, room 3-18.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. Kick-off meeting with the Client 11.9. 900-1000 at Laurea Hyvinkää Campus, room 2-32.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:
Digital marketing, Social Media, Online sales, Influencer marketing, International market entry and development, International marketing, International team-work

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is completed in cooperation with a client company in P2P learning environment.

Project content: To research and understand Decontamination systems market structure in selected markets; key decision/policy makers, clients and their potential, potential partners and re-sellers in international markets.

This Hyvinkää-based family-owned company manufactures and sells decontamination systems, decontaminants, decontamination sprayers and portable showers. Potential clients include Defence Forces, Fire Brigades, Civil Defence, Industrial Plants as well as different Healthcare Units all over the world. Products are used for decontaminating people and equipment. Environmental safety, mobility, modularity and integrability are key drivers in product development. Company finds solutions for customer’s needs and acts as an integral part of authority network.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner Company.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Laurea's Key Partner Company.

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief 30.8. 1100-1200 at Laurea Hyvinkää Campus, room 3-17.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.Kick-off meeting with Client 11.9.1100-1200 at Laurea Hyvinkää Campus, room 2-32.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:
Market research and analysis. Macro-environmental analysis. Micro analysis. International business. International teamwork. Exporting. Multi-level business decision making. Authority network understanding. Partner & Client Search.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is completed in cooperation with a client company in P2P learning environment.

Project content: Client & Partner Search in Selected Countries in Consumer Goods industry.
The client is a Finnish Company operating in drinks/food sector.
Plan, implement and evaluate a Service Business project and develop sustainable practices in organizations. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner Company.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Laurea's Key Partner Company in Consumer Goods Sector.

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief 28.8 12-13 at Laurea Hyvinkää Campus, room 3-18.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. Kick-off meeting with the client 11.9. 12-13 at Laurea Hyvinkää Campus, room 2-32.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:
International market research. Client and Partner Search. International Marketing Mix Development. Digital marketing tools.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations

Teaching methods

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Hyvinkää Lutheran parish. The aim of the project is to study the process of burial and with service design methods create a customer-friendly new model. The language used in the project is Finnish, but the theory base and tasks in canvas working space will be done in English.

The enrolled students will develop their competencies related to the study in question during this project implementation.

An independently studied part (in Canvas) supports the project implementation and will be done in English as well as the theory text will be written in English. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

The weekly meeting time with supervisor is on Mondays at 9.00-10.00 in Teams. The project team will work together online. There are three compulsory meetings in Hyvinkää: Project kick-off on Monday 15.1. at 9-11, visiting the parish (different places in Hyvinkää that are included in the process) on Monday 5.2. at 9-12 and the project seminar in May 2024.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in project folder in Teams.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Hyvinkää Lutheran parish

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief).

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. The weekly meeting time with supervisor is on Mondays at 9.00-10.00 in Teams. The project team will work together online. There are three compulsory meetings in Hyvinkää: Project kick-off on Monday 15.1. at 9-11, visiting the parish (different places in Hyvinkää that are included in the process) on Monday 5.2. at 9-12 and the project seminar in May 2024. Please, note that you´ll need fluent Finnish language skills to be able to participate in the project.


Project guidance is offered on a weekly basis. The weekly meeting time with supervisor is on Mondays at 9.30-10.30. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is not suitable for exchange students as the students need to have fluent Finnish language skills.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units R0216 Service Design ja Corporate Social Responsibility. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Daytime learning:
An independently studied part (in Canvas) supports the project implementation. It is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project content: International Brand positioning and target group research / validation, in Consumer Goods sector.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner company.

The enrolled students will develop their competencies related to the study in question during this project implementation.
- research markets in several EU countries
- target group research
- branding / visual identity development
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

The enrolled students will develop their competencies related to the study in question during this project implementation.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position.
The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module.
The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Laurea's key partner company operating in fast moving consumer goods sector.

Important dates

Kick-Off (mandatory participation):17.1.2024 1130 o'clock, Laurea Hyvinkää Campus, room 2-32.
First Client meeting: 24.1.2024 1130 o'clock, Laurea Hyvinkää Campus, room 2-32.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Forms of internationality

The project is suitable for exchange students. The project assignment is international.

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project: Marketing research, brand research, target group, segmentation, international marketing, brand communications.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- analyse, develop and manage their own and the organisation’s activities as a member of the work community and as a supervisor
- analyse the work community and promote wellbeing at work

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study units R0215 Leadership and Management and HLBT0079 Management and Leadership. Thus only one of these studies can be included in the degree.

Learning outcomes

The student is able to
- analyse, develop and manage their own and the organisation’s activities as a member of the work community and as a supervisor
- analyse the work community and promote wellbeing at work

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study units R0215 Leadership and Management and HLBT0079 Management and Leadership. Thus only one of these studies can be included in the degree.

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea, SURE-program.

Project Description:In this 15-credit project, a team of students will investigate the current talent shortage facing businesses and explore how marketing strategies can provide solutions. The project focuses on recruitment marketing and the potential competitive edge provided by AI tools in marketing communications.

Key Project Activities:
Conduct market research on Skills Data tools to understand their landscape and efficacy.
Examine knowledge management practices within the context of recruitment and AI.
Produce a conference article discussing the intersections of AI and learning as they relate to recruitment.
Perform a current state analysis of recruitment marketing to identify trends, challenges, and opportunities.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

It is MANDATORY to participate in teaching on campus, in Hyvinkää.
It is also mandatory to participate in the project seminar at the end of the project.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

[Leave the below text in place and add a description of the opportunities for accreditation of prior learning or other alternative completion methods.]

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: [the name of a company or client, or if the company specifically prohibits the release thereof, enter the sector; the field is used to monitor partnerships and the RDI integration.]

Important dates

Kick-Off (mandatory participation):TBA, Hyvinkää Campus.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project:


Students will gain hands-on experience in market research, strategic analysis, and academic writing, all while tackling a real-world business problem. The project aims to produce actionable insights into how AI can transform recruitment marketing, thereby offering businesses a tangible solution to the skill gap challenge.
The enrolled students will develop their competencies related to the study in question during this project implementation.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

[You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- recognise the opportunities, operators and networks in the business environment
- describe the significance of the competitive situation to the company’s success
- describe the factors that contribute to profitable and sustainable business

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ77 Understanding Business and the Business Environment and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- recognise the opportunities, operators and networks in the business environment
- describe the significance of the competitive situation to the company’s success
- describe the factors that contribute to profitable and sustainable business

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ77 Understanding Business and the Business Environment and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- recognise the opportunities, operators and networks in the business environment
- describe the significance of the competitive situation to the company’s success
- describe the factors that contribute to profitable and sustainable business

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ77 Understanding Business and the Business Environment and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

In this project, a team of students will develop a marketing plan for KÄPY, a new, innovative leisure cabin designed with high-quality, eco-friendly materials. This unique, movable living space, inspired by nature and shaped like a pine cone, offers a serene getaway for those seeking tranquility in natural surroundings.

Possible Project Activities (Confirmed at the briefing):

Market Analysis: Conduct an in-depth analysis of the leisure living market, identifying potential customer segments, competitors, and market trends.

Branding and Positioning: Develop a strong brand identity for KÄPY, focusing on its unique features like ecological design, energy efficiency, and the nature-inspired aesthetic.

Marketing Strategy Development: Create a multi-channel marketing strategy that includes digital marketing, social media, partnerships, and event marketing to effectively reach the target audience.

Customer Engagement Plan: Devise innovative ways to engage with potential customers, including virtual tours, experiential events, and interactive social media campaigns.

Sustainability Communication: Emphasize the ecological and sustainable aspects of KÄPY in all marketing materials, aligning with the growing trend of eco-conscious consumerism.

Performance Metrics and Evaluation: Establish key performance indicators to measure the success of the marketing plan and adjust strategies as needed.

Expected Outcomes:
The project aims to deliver a marketing plan that captures the essence of KÄPY and resonates with individuals looking for an eco-friendly, peaceful retreat.

The plan should not only raise awareness about KÄPY but also drive interest and sales, positioning it as a leading choice in the leisure cabin market.



The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Attending the project days on Hyvinkää campus is MANDATORY.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Co-operation with working life and/or RDI

Working life partner:

Important dates

Kick-Off (mandatory participation): TBA, but on Hyvinkää campus.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project:

The project aims to deliver a marketing plan that captures the essence of KÄPY and resonates with individuals looking for an eco-friendly, peaceful retreat.

The plan should not only raise awareness about KÄPY but also drive interest and sales, positioning it as a leading choice in the leisure cabin market.

Further information for students

KÄPY is an approximately 18m² leisure cabin, furnished with high-quality materials. Inspired and respectful of nature, this ecological and movable living space is unique. KÄPY is designed for those who wish to spend time embraced by nature, perhaps even falling asleep while admiring the starry sky. Consideration has been given to eco-friendliness and energy efficiency through various solutions in its design. The name KÄPY, meaning 'cone' in Finnish, is derived from the building's exterior, which, with its round and plump shapes, resembles a pine cone.

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Evaluation methods and criteria

Osaamisen arviointi kohdistuu opetussuunnitelmien tavoitekuvauksiin ja osaamisen taso arvioidaan opinnon toteutussuunnitelmalla ilmoitetun arviointikriteeristön perusteella (Laurean tutkintosääntö).

Projektin arvioinnissa noudatetaan Laurean arviointikriteereiden vaatimustasoa I. Arviointiin perehdytään projektin alkaessa. Arviointikriteerit löytyvät myös opiskelijaintrasta > Opintosuoritukset ja arviointi > Arviointi.

Opinnon arvioinnissa käytetään amk-tutkinto-opiskelijan osaamisen arviointikehikon vaatimustason I mukaisia kriteereitä:


Ammatillinen tietoperusta, tiedonhaku ja raportointi

Arvosanan 5 tasolla opiskelija osaa:
- käyttää monipuolisesti ammattikäsitteitä
- vertailla ja valita tarkoituksenmukaista tietoa
- raportoida ja viestiä ammattimaisesti

Arvosanan 3 tasolla opiskelija osaa:
- käyttää johdonmukaisesti ammattikäsitteitä eri työkäytänteitä ja tilanteita selittäessään
- koota tietoa ja hyödyntää tietoperustaansa
- raportoida sovitulla tavalla

Arvosanan 1 (H) tasolla opiskelija osaa:
- käyttää keskeisiä ammattikäsitteitä eri työkäytänteitä ja -tilanteita selittäessään
- etsiä tietoa eri tietolähteistä
- raportoida


Ammatillinen toiminta ja työelämän kehittäminen

Arvosanan 5 tasolla opiskelija osaa:
- toimia itsenäisesti opittuja taitoja ja menetelmiä käyttäen
- ottaa vastuuta asiakkaan ja /tai yhteistyötahojen kanssa toimimisesta ja heidän tarpeisiinsa vastaamisesta
- ennakoida ohjaustarpeitaan

Arvosanan 3 tasolla opiskelija osaa:
- toimia opittuja taitoja ja menetelmiä käyttäen
- toimia ammatillisesti asiakkaiden ja/tai yhteistyötahojen kanssa ja tunnistaa heidän tarpeensa
- osallistua ohjaukseen ja hyödyntää sitä

Arvosanan 1 (H) tasolla opiskelija osaa:
- toimia ryhmän jäsenenä
- suunnitella ohjatusti oman työn etenemistä ja ajankäyttöä
- toimia turvallisesti ja ammattieettisten periaatteiden mukaisesti
- noudattaa annettuja ohjeita ja sääntöjä

Ryhmätyötaidot, johtaminen ja vastuullisuus

Arvosanan 5 tasolla opiskelija osaa:
- edistää toiminnallaan ryhmän toimintaa ja ilmapiiriä
- hallita ajankäyttöään tehden sovitut tehtävät työssä vaadittavalla laatutasolla
- toimia vastuullisesti ja soveltaa opittuja taitoja ja menetelmiä
- suunnitella ja arvioida toimintaansa turvallisuus ja/tai eettiset näkökulmat huomioiden

Arvosanan 3 tasolla opiskelija osaa:
- toimia tavoitteellisesti ryhmässä
- suunnitella ja hallita oman työn etenemistä ja ajankäyttöä
- havaita turvallisuuteen liittyviä riskejä
- perustella toimintaansa ammattieettisten periaatteiden mukaisesti

Arvosanan 1 (H) tasolla opiskelija osaa:
- toimia ryhmän jäsenenä
- suunnitella ohjatusti oman työn etenemistä ja ajankäyttöä
- toimia turvallisesti ja ammattieettisten periaatteiden mukaisesti
- noudattaa annettuja ohjeita ja sääntöjä

Opiskelijan tulee tarvittaessa ”täydentää projektin osaamistavoitteista puuttuvaa osaamista, kunnes osaaminen voidaan arvioida hyväksytyllä tasolla. ” (Laurean tutkintosääntö.)

Kaikkien Laurean toimijoiden odotetaan noudattavan hyviä tieteellisiä käytänteitä, joihin kuuluu asianmukainen lähteisiin viittaaminen. Perehdy ja kysy käytänteistä tarvittaessa. Kaikki opintotehtävät tehdään yksilötyönä, jollei muuta ole ohjeistettu. Ouriginalin käytöstä tehtävien tarkistuksen yhteydessä opettaja kertoo erikseen.

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Evaluation methods and criteria

Osaamisen arviointi kohdistuu opetussuunnitelmien tavoitekuvauksiin ja osaamisen taso arvioidaan opinnon toteutussuunnitelmalla ilmoitetun arviointikriteeristön perusteella (Laurean tutkintosääntö).

Projektin arvioinnissa noudatetaan Laurean arviointikriteereiden vaatimustasoa I. Arviointiin perehdytään projektin alkaessa. Arviointikriteerit löytyvät myös opiskelijaintrasta > Opintosuoritukset ja arviointi > Arviointi.

Opinnon arvioinnissa käytetään amk-tutkinto-opiskelijan osaamisen arviointikehikon vaatimustason I mukaisia kriteereitä:


Ammatillinen tietoperusta, tiedonhaku ja raportointi

Arvosanan 5 tasolla opiskelija osaa:
- käyttää monipuolisesti ammattikäsitteitä
- vertailla ja valita tarkoituksenmukaista tietoa
- raportoida ja viestiä ammattimaisesti

Arvosanan 3 tasolla opiskelija osaa:
- käyttää johdonmukaisesti ammattikäsitteitä eri työkäytänteitä ja tilanteita selittäessään
- koota tietoa ja hyödyntää tietoperustaansa
- raportoida sovitulla tavalla

Arvosanan 1 (H) tasolla opiskelija osaa:
- käyttää keskeisiä ammattikäsitteitä eri työkäytänteitä ja -tilanteita selittäessään
- etsiä tietoa eri tietolähteistä
- raportoida


Ammatillinen toiminta ja työelämän kehittäminen

Arvosanan 5 tasolla opiskelija osaa:
- toimia itsenäisesti opittuja taitoja ja menetelmiä käyttäen
- ottaa vastuuta asiakkaan ja /tai yhteistyötahojen kanssa toimimisesta ja heidän tarpeisiinsa vastaamisesta
- ennakoida ohjaustarpeitaan

Arvosanan 3 tasolla opiskelija osaa:
- toimia opittuja taitoja ja menetelmiä käyttäen
- toimia ammatillisesti asiakkaiden ja/tai yhteistyötahojen kanssa ja tunnistaa heidän tarpeensa
- osallistua ohjaukseen ja hyödyntää sitä

Arvosanan 1 (H) tasolla opiskelija osaa:
- toimia ryhmän jäsenenä
- suunnitella ohjatusti oman työn etenemistä ja ajankäyttöä
- toimia turvallisesti ja ammattieettisten periaatteiden mukaisesti
- noudattaa annettuja ohjeita ja sääntöjä

Ryhmätyötaidot, johtaminen ja vastuullisuus

Arvosanan 5 tasolla opiskelija osaa:
- edistää toiminnallaan ryhmän toimintaa ja ilmapiiriä
- hallita ajankäyttöään tehden sovitut tehtävät työssä vaadittavalla laatutasolla
- toimia vastuullisesti ja soveltaa opittuja taitoja ja menetelmiä
- suunnitella ja arvioida toimintaansa turvallisuus ja/tai eettiset näkökulmat huomioiden

Arvosanan 3 tasolla opiskelija osaa:
- toimia tavoitteellisesti ryhmässä
- suunnitella ja hallita oman työn etenemistä ja ajankäyttöä
- havaita turvallisuuteen liittyviä riskejä
- perustella toimintaansa ammattieettisten periaatteiden mukaisesti

Arvosanan 1 (H) tasolla opiskelija osaa:
- toimia ryhmän jäsenenä
- suunnitella ohjatusti oman työn etenemistä ja ajankäyttöä
- toimia turvallisesti ja ammattieettisten periaatteiden mukaisesti
- noudattaa annettuja ohjeita ja sääntöjä

Opiskelijan tulee tarvittaessa ”täydentää projektin osaamistavoitteista puuttuvaa osaamista, kunnes osaaminen voidaan arvioida hyväksytyllä tasolla. ” (Laurean tutkintosääntö.)

Kaikkien Laurean toimijoiden odotetaan noudattavan hyviä tieteellisiä käytänteitä, joihin kuuluu asianmukainen lähteisiin viittaaminen. Perehdy ja kysy käytänteistä tarvittaessa. Kaikki opintotehtävät tehdään yksilötyönä, jollei muuta ole ohjeistettu. Ouriginalin käytöstä tehtävien tarkistuksen yhteydessä opettaja kertoo erikseen.

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.