Opinto-opas

Osaamistavoitteet

The student is able to
- build a comprehensive website
- create customer-focused content to the website and integrate with social media
- maintain and update a website
- build analytics and SEO capabilities

Toteutustapa

This is an online course.

Conducted using Zoom live and / recorded session
This course Building Webpages R0298 (5 credits) is designed for Laurea bachelor students interested in building a career in marketing or supporting modern marketing function in an organization. The course focuses on WordPress, the most popular Content Management System for websites.

After finishing the course a student is able to:

build a comprehensive website
create customer-focused content to the website and integrate with social media
maintain and update a website
build analytics and SEO capabilities

Along with individual tasks, there will be a final project which will be done with other students in group.

The following assignments are included in the study unit.
Why wordpress / orientation assignments
Basics of Wordpress -assignments
Advanced features -assignments
Content planning -assignments
Case assignment

10.10.2024 12.30 - 14.00 External room : Zoom
17.10.2024 12.30 - 14.00 External room : Zoom
24.10.2024 12.30 - 14.00 External room : Zoom
31.10.2024 12.30 - 14.00 External room : Zoom
07.11.2024 12.30 - 14.00 External room : Zoom
14.11.2024 12.30 - 14.00 External room : Zoom
21.11.2024 12.30 - 14.00 External room : Zoom

Aika ja paikka

10.10.2024 12.30 - 14.00 External room : Zoom
17.10.2024 12.30 - 14.00 External room : Zoom
24.10.2024 12.30 - 14.00 External room : Zoom
31.10.2024 12.30 - 14.00 External room : Zoom
07.11.2024 12.30 - 14.00 External room : Zoom
14.11.2024 12.30 - 14.00 External room : Zoom
21.11.2024 12.30 - 14.00 External room : Zoom

Oppimateriaali ja suositeltava kirjallisuus

To be announced in the learning platform.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The
recognition and accreditation of prior competence is initiated by the students themselves. The
competence is recognised and accredited by the teacher responsible for the module or study unit or
another person designated by the director of the UAS unit. The assessment is carried out according to the
same criteria and grading scale as that adopted for the corresponding study unit.”

Sisältö ja sen jaksotus

The following assignments are included in the study unit.
Why wordpress / orientation assignments
Basics of Wordpress -assignments
Advanced features -assignments
Content planning -assignments
Case assignment

Lisätietoja opiskelijoille

According to the degree regulations (section 18) “students must be present in the first contact session or
notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the
first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the
study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies
the lecturer can also specify some other way than participation on an online meeting what is required
from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice
president, education 7/2019).

Arviointiasteikko

Hyväksytty/Hylätty

Arviointikriteerit, hyväksytty/hylätty

Weekly Assignment Tasks
Grade 0-5
Submitting the all reports on weekly basis without failing the due dates.

1-2
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
- use essential professional concepts when explaining various work practices and situations
- search for information in different sources
- report
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
- work under guidance using the skills and methods learned
- interact with customers and/or cooperation partners
- receive guidance
GROUP WORK, MANAGEMENT AND RESPONSIBILITY
- work as a member of a team
- plan the progress of his/her work and use of time under guidance
- work safely and in accordance with the professional code of conduct
- follow the provided instructions and rules
3-4
PROFESSIONAL DATABASE, INFORMATION SEARCH AND REPORTING
- use professional concepts in a consistent manner when explaining various work practices and situations
- gather information and use his/her knowledge basis
- report in the agreed manner
PROFESSIONAL ACTIVITIES AND DEVELOPMENT OF WORKING LIFE
- work using the skills and methods learned
- engage in professional interaction with customers and/or co-operation partners and identify their needs
- take part in guidance and utilise it
GROUP WORK, MANAGEMENT AND RESPONSIBILITY
- engage in goal-oriented work in a team
- plan and manage the progress of his/her work and use of time
- detect safety-related risks
- justify this/her actions in accordance with the professional code of conduct
5
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
- use professional concepts Extensively
- compare and choose relevant information
- report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
- work independently, using the skills and methods learned
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
- anticipate his/her need for guidance
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
- promote the team’s work and team spirit
- manage his/her time appropriately, completing the agreed tasks at the required quality level
- work responsibly, applying the skills and methods learned plan and evaluate their work, taking safety and/or ethical aspects into consideration

“Students who have failed assignments or examinations required for passing
a study unit must supplement or retake their study attainment in a manner and schedule defined by the
teacher of the study unit. ... A failed examination or other study attainment can be retaken twice. A
failure to attend an actual examination is considered to be one completion attempt.” (Laurea degree
regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes
appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information.
All study assignments are to be done as individual work unless otherwise instructed. [If Urkund is used
when assignments are checked, the lecturer will inform the students of this.]

Osaamistavoitteet

The student is able to
- build a comprehensive website
- create customer-focused content to the website and integrate with social media
- maintain and update a website
- build analytics and SEO capabilities

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Toteutustapa

This is an online course during autumn 2023
The language used in the course is English.
The main themes of the course are:
- Content marketing strategy and process
- Creating content for your organization

This course is organized based on the LbD (Learning by Developing) principles, and the coursework will be done for a company. You can choose to do your coursework for partner companies we have in this course, or find a company from your own circles.

The coursework will include creating content marketing strategy and content for the chosen organization.

This course requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.

During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.

Aika ja paikka

The course is offered completely online.

Oppimateriaali ja suositeltava kirjallisuus

The learning material will be provided in the learning environment Canvas.

Toteutuksen valinnaiset suoritustavat

The normal AHOT/Competence Demonstration as instructed in https://laureauas.sharepoint.com/sites/studentEn_planningstudies/SitePages/Recognition-of-Prior-Learning.aspx

Työelämäyhteistyö ja/tai TKI

You will do the course assignments for an organization.

You can choose to do your coursework for partner companies we have in this course.

You may also focus on an organization of your own choice.

Toteutuksen tärkeät päivämäärät

The course will open on October 1, 2023

Please, see Lukkarikone for exact times for events in the course.

There are four (4) mandatory online meetings for everyone (=Mandatory event). You are strongly recommended to participate in others, too.

Opiskelijan ajankäyttö ja kuormitus

This elective course is estimated to require in average 135 hours of work.

Sisältö ja sen jaksotus

In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content

Lisätietoja opiskelijoille

The level 2 evaluation criteria are used in this course.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.

Arviointikriteerit, hyväksytty/hylätty

Detailed information on evaluation will be provided in the learning platform.

Osaamistavoitteet

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- use enterprise systems, particularly ERP (Enterprise Resource Planning) systems
- integrate business processes and enterprise systems
- give value to the processes of acquiring, implementing, maintaining and operating

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- identify the role of services in international trade
- define internationalization strategies of services and determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Toteutustapa

This course is designed for Laurea bachelor students interested in building a career in international business, but is also open for 3AMK- and Campus Online -students..

The course focuses on the service sector, the fastest growing business sector that offer great potential for companies seeking growth in international markets. We expect you to have basic knowledge of service business incl. marketing.

After taking the course you will be able to:
- identify the role of services in international trade
- define internationalization strategies of services and determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Study unit will be implemented completely on-line. It consists of three chapters
Ch 1. Orientation
Ch 2. Landscape of service export
Ch 3. Service export modes and Case-assignment

Each chapter has a set of independent assignments. Assessment criteria will be informed for each assignment separately. Assignments will be graded by points (total 100 points).

There will be five online sessions (see timetable below) to support your learning. Participation to these sessions will be expected.
The course platform will be CANVAS and we will use Zoom Video Communications for online sessions.

Proceed through the chapters in a chronological order. Study the materials and complete the tasks of one chapter before moving to the next chapter. The course is designed so that you can mostly work independently.

Pay attention to the deadlines for each task. The deadlines are there to structure your work and are to be followed. They will enable you to progress with the pace of your peers and also to get the most out of the online sessions. You will receive feedback for the tasks that you have returned by the deadline.

Aika ja paikka

Online (CANVAS platform)

Oppimateriaali ja suositeltava kirjallisuus

All materials will be available on the platform.

Opiskelijan ajankäyttö ja kuormitus

The expected working time for 5 credits is about 130 working hours.

Lisätietoja opiskelijoille

Basic knowledge of service business incl. marketing is expected from the participants.
Online sessions are expected to be attended.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Study unit consists of independent assignments. Assesment criteria will be informed in each assignment.
Passing the Orientation assignments will confirm your participation to this course.

Assignments will be graded by points (total 100 points).
Orientation assignments max 5 points
Landscape of International Service Business -assignments max 45 points
Service export modes max 25 points
Case -assignments max 25 points

The points will be accumulated during the course and transferred to grades as follows:

0 - 45 points = Fail
45 - 54 points Satisfactory (1)
55 - 64 points Satisfactory (2)
65 - 74 points Good (3)
75 - 84 points Good (4)
85 - 100 points Excellent (5)

Hylätty (0)

Assignments will be failed, if the minimum of requirement level II criteria will not be achieved.

The course will be failed if the minimum of 45points will not be accumulated.

Arviointikriteerit, tyydyttävä (1-2)

Requirement level II

Professional knowledge basis, information searching and reporting
The student is able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development
The student is able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

Arviointikriteerit, hyvä (3-4)

Professional knowledge basis, information searching and reporting
The student is able to critically evaluate information and justify their actions with science-based knowledge
Requirement level II

Professional practice and workplace development
The student is able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcome

Arviointikriteerit, kiitettävä (5)

Professional knowledge basis, information searching and reporting
The student is able to analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

Professional practice and workplace development
The student is able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team.

Osaamistavoitteet

Opiskelija osaa
- kirjoittaa rahoitusalasta ja sen muutoksista
- käsitellä kriittisesti rahoitusalan ja sijoitusmarkkinoiden tapahtumia

Arviointiasteikko

H-5

Osaamistavoitteet

Opiskelija osaa
- käyttää integroitua taloushallinnon tietojärjestelmää
- hyödyntää digitaalisen taloushallinnon mahdollisuuksia myös sidosryhmien välisessä viestinnässä
- laatia ja tulkita taloushallinnon raportteja
- käyttää taulukkolaskentaohjelmistoa monipuolisesti taloushallinnon työtehtävissä

Toteutustapa

Students can take the course at their own pace by performing the online modules in Canvas.

Aika ja paikka

Online (CANVAS platform)

Oppimateriaali ja suositeltava kirjallisuus

All materials will be available on the platform.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Opiskelijan ajankäyttö ja kuormitus

One credit equals approximately 26.7 hours of work performed by the student. 5 ECST is approximately 135 hours.

Sisältö ja sen jaksotus

After the course the student is able to :

- use an integrated financial administration information system  ​
- utilise the possibilities provided by digital financial administration also in communications with stakeholders  ​
- draw up and interpret financial administration reports  ​
- use spreadsheet software in a diverse manner in work tasks related to financial administration ​

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Hylätty (0)

The assignments have not been completed with approval or tasks are missing.

Arviointikriteerit, tyydyttävä (1-2)

To achieve satisfactory (or pass) student must be able to
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.

Arviointikriteerit, hyvä (3-4)

• Apply professional concepts systematically.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles.
• Apply occupational safety instructions in their activities.

Arviointikriteerit, kiitettävä (5)

To achieve excellent student must be able to
• Apply professional concepts expertly.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
• Comply with occupational safety instructions responsibly and independently.

Esitietovaatimukset

Suosittelemme opintoa Tuloslaskenta ennen tätä opintojaksoa.

Osaamistavoitteet

The student is able to
- build a comprehensive website
- create customer-focused content to the website and integrate with social media
- maintain and update a website
- build analytics and SEO capabilities

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- use enterprise systems, particularly ERP (Enterprise Resource Planning) systems
- integrate business processes and enterprise systems
- give value to the processes of acquiring, implementing, maintaining and operating

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Arviointiasteikko

H-5

Osaamistavoitteet

Opiskelija osaa
- kirjoittaa rahoitusalasta ja sen muutoksista
- käsitellä kriittisesti rahoitusalan ja sijoitusmarkkinoiden tapahtumia

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- build a comprehensive website
- create customer-focused content to the website and integrate with social media
- maintain and update a website
- build analytics and SEO capabilities

Toteutustapa

This is an online course.

Conducted using Zoom live and / recorded session
This course Building Webpages R0298 (5 credits) is designed for Laurea bachelor students interested in building a career in marketing or supporting modern marketing function in an organization. The course focuses on WordPress, the most popular Content Management System for websites.

After finishing the course a student is able to:

build a comprehensive website
create customer-focused content to the website and integrate with social media
maintain and update a website
build analytics and SEO capabilities

Along with individual tasks, there will be a final project which will be done with other students in group.

The following assignments are included in the study unit.
Why wordpress / orientation assignments
Basics of Wordpress -assignments
Advanced features -assignments
Content planning -assignments
Case assignment

10.10.2024 12.30 - 14.00 External room : Zoom
17.10.2024 12.30 - 14.00 External room : Zoom
24.10.2024 12.30 - 14.00 External room : Zoom
31.10.2024 12.30 - 14.00 External room : Zoom
07.11.2024 12.30 - 14.00 External room : Zoom
14.11.2024 12.30 - 14.00 External room : Zoom
21.11.2024 12.30 - 14.00 External room : Zoom

Aika ja paikka

10.10.2024 12.30 - 14.00 External room : Zoom
17.10.2024 12.30 - 14.00 External room : Zoom
24.10.2024 12.30 - 14.00 External room : Zoom
31.10.2024 12.30 - 14.00 External room : Zoom
07.11.2024 12.30 - 14.00 External room : Zoom
14.11.2024 12.30 - 14.00 External room : Zoom
21.11.2024 12.30 - 14.00 External room : Zoom

Oppimateriaali ja suositeltava kirjallisuus

To be announced in the learning platform.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The
recognition and accreditation of prior competence is initiated by the students themselves. The
competence is recognised and accredited by the teacher responsible for the module or study unit or
another person designated by the director of the UAS unit. The assessment is carried out according to the
same criteria and grading scale as that adopted for the corresponding study unit.”

Sisältö ja sen jaksotus

The following assignments are included in the study unit.
Why wordpress / orientation assignments
Basics of Wordpress -assignments
Advanced features -assignments
Content planning -assignments
Case assignment

Lisätietoja opiskelijoille

According to the degree regulations (section 18) “students must be present in the first contact session or
notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the
first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the
study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies
the lecturer can also specify some other way than participation on an online meeting what is required
from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice
president, education 7/2019).

Arviointiasteikko

Hyväksytty/Hylätty

Arviointikriteerit, hyväksytty/hylätty

Weekly Assignment Tasks
Grade 0-5
Submitting the all reports on weekly basis without failing the due dates.

1-2
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
- use essential professional concepts when explaining various work practices and situations
- search for information in different sources
- report
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
- work under guidance using the skills and methods learned
- interact with customers and/or cooperation partners
- receive guidance
GROUP WORK, MANAGEMENT AND RESPONSIBILITY
- work as a member of a team
- plan the progress of his/her work and use of time under guidance
- work safely and in accordance with the professional code of conduct
- follow the provided instructions and rules
3-4
PROFESSIONAL DATABASE, INFORMATION SEARCH AND REPORTING
- use professional concepts in a consistent manner when explaining various work practices and situations
- gather information and use his/her knowledge basis
- report in the agreed manner
PROFESSIONAL ACTIVITIES AND DEVELOPMENT OF WORKING LIFE
- work using the skills and methods learned
- engage in professional interaction with customers and/or co-operation partners and identify their needs
- take part in guidance and utilise it
GROUP WORK, MANAGEMENT AND RESPONSIBILITY
- engage in goal-oriented work in a team
- plan and manage the progress of his/her work and use of time
- detect safety-related risks
- justify this/her actions in accordance with the professional code of conduct
5
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
- use professional concepts Extensively
- compare and choose relevant information
- report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
- work independently, using the skills and methods learned
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
- anticipate his/her need for guidance
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
- promote the team’s work and team spirit
- manage his/her time appropriately, completing the agreed tasks at the required quality level
- work responsibly, applying the skills and methods learned plan and evaluate their work, taking safety and/or ethical aspects into consideration

“Students who have failed assignments or examinations required for passing
a study unit must supplement or retake their study attainment in a manner and schedule defined by the
teacher of the study unit. ... A failed examination or other study attainment can be retaken twice. A
failure to attend an actual examination is considered to be one completion attempt.” (Laurea degree
regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes
appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information.
All study assignments are to be done as individual work unless otherwise instructed. [If Urkund is used
when assignments are checked, the lecturer will inform the students of this.]

Osaamistavoitteet

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Toteutustapa

This is an online course during autumn 2023
The language used in the course is English.
The main themes of the course are:
- Content marketing strategy and process
- Creating content for your organization

This course is organized based on the LbD (Learning by Developing) principles, and the coursework will be done for a company. You can choose to do your coursework for partner companies we have in this course, or find a company from your own circles.

The coursework will include creating content marketing strategy and content for the chosen organization.

This course requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.

During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.

Aika ja paikka

The course is offered completely online.

Oppimateriaali ja suositeltava kirjallisuus

The learning material will be provided in the learning environment Canvas.

Toteutuksen valinnaiset suoritustavat

The normal AHOT/Competence Demonstration as instructed in https://laureauas.sharepoint.com/sites/studentEn_planningstudies/SitePages/Recognition-of-Prior-Learning.aspx

Työelämäyhteistyö ja/tai TKI

You will do the course assignments for an organization.

You can choose to do your coursework for partner companies we have in this course.

You may also focus on an organization of your own choice.

Toteutuksen tärkeät päivämäärät

The course will open on October 1, 2023

Please, see Lukkarikone for exact times for events in the course.

There are four (4) mandatory online meetings for everyone (=Mandatory event). You are strongly recommended to participate in others, too.

Opiskelijan ajankäyttö ja kuormitus

This elective course is estimated to require in average 135 hours of work.

Sisältö ja sen jaksotus

In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content

Lisätietoja opiskelijoille

The level 2 evaluation criteria are used in this course.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.

Arviointikriteerit, hyväksytty/hylätty

Detailed information on evaluation will be provided in the learning platform.

Osaamistavoitteet

The student is able to
- identify the role of services in international trade
- define internationalization strategies of services and determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Toteutustapa

This course is designed for Laurea bachelor students interested in building a career in international business, but is also open for 3AMK- and Campus Online -students..

The course focuses on the service sector, the fastest growing business sector that offer great potential for companies seeking growth in international markets. We expect you to have basic knowledge of service business incl. marketing.

After taking the course you will be able to:
- identify the role of services in international trade
- define internationalization strategies of services and determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Study unit will be implemented completely on-line. It consists of three chapters
Ch 1. Orientation
Ch 2. Landscape of service export
Ch 3. Service export modes and Case-assignment

Each chapter has a set of independent assignments. Assessment criteria will be informed for each assignment separately. Assignments will be graded by points (total 100 points).

There will be five online sessions (see timetable below) to support your learning. Participation to these sessions will be expected.
The course platform will be CANVAS and we will use Zoom Video Communications for online sessions.

Proceed through the chapters in a chronological order. Study the materials and complete the tasks of one chapter before moving to the next chapter. The course is designed so that you can mostly work independently.

Pay attention to the deadlines for each task. The deadlines are there to structure your work and are to be followed. They will enable you to progress with the pace of your peers and also to get the most out of the online sessions. You will receive feedback for the tasks that you have returned by the deadline.

Aika ja paikka

Online (CANVAS platform)

Oppimateriaali ja suositeltava kirjallisuus

All materials will be available on the platform.

Opiskelijan ajankäyttö ja kuormitus

The expected working time for 5 credits is about 130 working hours.

Lisätietoja opiskelijoille

Basic knowledge of service business incl. marketing is expected from the participants.
Online sessions are expected to be attended.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Study unit consists of independent assignments. Assesment criteria will be informed in each assignment.
Passing the Orientation assignments will confirm your participation to this course.

Assignments will be graded by points (total 100 points).
Orientation assignments max 5 points
Landscape of International Service Business -assignments max 45 points
Service export modes max 25 points
Case -assignments max 25 points

The points will be accumulated during the course and transferred to grades as follows:

0 - 45 points = Fail
45 - 54 points Satisfactory (1)
55 - 64 points Satisfactory (2)
65 - 74 points Good (3)
75 - 84 points Good (4)
85 - 100 points Excellent (5)

Hylätty (0)

Assignments will be failed, if the minimum of requirement level II criteria will not be achieved.

The course will be failed if the minimum of 45points will not be accumulated.

Arviointikriteerit, tyydyttävä (1-2)

Requirement level II

Professional knowledge basis, information searching and reporting
The student is able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development
The student is able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

Arviointikriteerit, hyvä (3-4)

Professional knowledge basis, information searching and reporting
The student is able to critically evaluate information and justify their actions with science-based knowledge
Requirement level II

Professional practice and workplace development
The student is able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcome

Arviointikriteerit, kiitettävä (5)

Professional knowledge basis, information searching and reporting
The student is able to analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

Professional practice and workplace development
The student is able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team.

Osaamistavoitteet

Opiskelija osaa
- käyttää integroitua taloushallinnon tietojärjestelmää
- hyödyntää digitaalisen taloushallinnon mahdollisuuksia myös sidosryhmien välisessä viestinnässä
- laatia ja tulkita taloushallinnon raportteja
- käyttää taulukkolaskentaohjelmistoa monipuolisesti taloushallinnon työtehtävissä

Toteutustapa

Students can take the course at their own pace by performing the online modules in Canvas.

Aika ja paikka

Online (CANVAS platform)

Oppimateriaali ja suositeltava kirjallisuus

All materials will be available on the platform.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Opiskelijan ajankäyttö ja kuormitus

One credit equals approximately 26.7 hours of work performed by the student. 5 ECST is approximately 135 hours.

Sisältö ja sen jaksotus

After the course the student is able to :

- use an integrated financial administration information system  ​
- utilise the possibilities provided by digital financial administration also in communications with stakeholders  ​
- draw up and interpret financial administration reports  ​
- use spreadsheet software in a diverse manner in work tasks related to financial administration ​

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Hylätty (0)

The assignments have not been completed with approval or tasks are missing.

Arviointikriteerit, tyydyttävä (1-2)

To achieve satisfactory (or pass) student must be able to
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.

Arviointikriteerit, hyvä (3-4)

• Apply professional concepts systematically.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles.
• Apply occupational safety instructions in their activities.

Arviointikriteerit, kiitettävä (5)

To achieve excellent student must be able to
• Apply professional concepts expertly.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
• Comply with occupational safety instructions responsibly and independently.

Esitietovaatimukset

Suosittelemme opintoa Tuloslaskenta ennen tätä opintojaksoa.