Opinto-opas

Osaamistavoitteet

The student is able to
- build a comprehensive website
- create customer-focused content to the website and integrate with social media
- maintain and update a website
- build analytics and SEO capabilities

Toteutustapa

This is an online course.

Conducted using Zoom live and / recorded session
This course Building Webpages R0298 (5 credits) is designed for Laurea bachelor students interested in building a career in marketing or supporting modern marketing function in an organization. The course focuses on WordPress, the most popular Content Management System for websites.

After finishing the course a student is able to:

build a comprehensive website
create customer-focused content to the website and integrate with social media
maintain and update a website
build analytics and SEO capabilities

Along with individual tasks, there will be a final project which will be done with other students in group.

The following assignments are included in the study unit.
Why wordpress / orientation assignments
Basics of Wordpress -assignments
Advanced features -assignments
Content planning -assignments
Case assignment

10.10.2024 12.30 - 14.00 External room : Zoom
17.10.2024 12.30 - 14.00 External room : Zoom
24.10.2024 12.30 - 14.00 External room : Zoom
31.10.2024 12.30 - 14.00 External room : Zoom
07.11.2024 12.30 - 14.00 External room : Zoom
14.11.2024 12.30 - 14.00 External room : Zoom
21.11.2024 12.30 - 14.00 External room : Zoom

Aika ja paikka

10.10.2024 12.30 - 14.00 External room : Zoom
17.10.2024 12.30 - 14.00 External room : Zoom
24.10.2024 12.30 - 14.00 External room : Zoom
31.10.2024 12.30 - 14.00 External room : Zoom
07.11.2024 12.30 - 14.00 External room : Zoom
14.11.2024 12.30 - 14.00 External room : Zoom
21.11.2024 12.30 - 14.00 External room : Zoom

Oppimateriaali ja suositeltava kirjallisuus

To be announced in the learning platform.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The
recognition and accreditation of prior competence is initiated by the students themselves. The
competence is recognised and accredited by the teacher responsible for the module or study unit or
another person designated by the director of the UAS unit. The assessment is carried out according to the
same criteria and grading scale as that adopted for the corresponding study unit.”

Sisältö ja sen jaksotus

The following assignments are included in the study unit.
Why wordpress / orientation assignments
Basics of Wordpress -assignments
Advanced features -assignments
Content planning -assignments
Case assignment

Lisätietoja opiskelijoille

According to the degree regulations (section 18) “students must be present in the first contact session or
notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the
first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the
study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies
the lecturer can also specify some other way than participation on an online meeting what is required
from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice
president, education 7/2019).

Arviointiasteikko

Hyväksytty/Hylätty

Arviointikriteerit, hyväksytty/hylätty

Weekly Assignment Tasks
Grade 0-5
Submitting the all reports on weekly basis without failing the due dates.

1-2
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
- use essential professional concepts when explaining various work practices and situations
- search for information in different sources
- report
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
- work under guidance using the skills and methods learned
- interact with customers and/or cooperation partners
- receive guidance
GROUP WORK, MANAGEMENT AND RESPONSIBILITY
- work as a member of a team
- plan the progress of his/her work and use of time under guidance
- work safely and in accordance with the professional code of conduct
- follow the provided instructions and rules
3-4
PROFESSIONAL DATABASE, INFORMATION SEARCH AND REPORTING
- use professional concepts in a consistent manner when explaining various work practices and situations
- gather information and use his/her knowledge basis
- report in the agreed manner
PROFESSIONAL ACTIVITIES AND DEVELOPMENT OF WORKING LIFE
- work using the skills and methods learned
- engage in professional interaction with customers and/or co-operation partners and identify their needs
- take part in guidance and utilise it
GROUP WORK, MANAGEMENT AND RESPONSIBILITY
- engage in goal-oriented work in a team
- plan and manage the progress of his/her work and use of time
- detect safety-related risks
- justify this/her actions in accordance with the professional code of conduct
5
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
- use professional concepts Extensively
- compare and choose relevant information
- report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
- work independently, using the skills and methods learned
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
- anticipate his/her need for guidance
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
- promote the team’s work and team spirit
- manage his/her time appropriately, completing the agreed tasks at the required quality level
- work responsibly, applying the skills and methods learned plan and evaluate their work, taking safety and/or ethical aspects into consideration

“Students who have failed assignments or examinations required for passing
a study unit must supplement or retake their study attainment in a manner and schedule defined by the
teacher of the study unit. ... A failed examination or other study attainment can be retaken twice. A
failure to attend an actual examination is considered to be one completion attempt.” (Laurea degree
regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes
appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information.
All study assignments are to be done as individual work unless otherwise instructed. [If Urkund is used
when assignments are checked, the lecturer will inform the students of this.]

Osaamistavoitteet

The student is able to
- build a comprehensive website
- create customer-focused content to the website and integrate with social media
- maintain and update a website
- build analytics and SEO capabilities

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- build an online shop and integrate it with website
- drive traffic to online shop
- optimize SEO for online shop
- analyze relevant conversions for different online businesses
- support customer's buying process

Toteutustapa

This is an online course.

Conducted using Zoom live sessions and recorded session
Zoom link : https://laurea.zoom.us/j/9457970853

This course is designed for Laurea bachelor students interested in building a career in marketing or supporting modern marketing function in an organization. The course focuses on Wordpress, the most popular Content Management System for websites.

Along with individual tasks, there will be a final project which will be done with other students in group.

20.03.2025 12.30 - 14.00 External room : Zoom
27.03.2025 12.30 - 14.00 External room : Zoom
03.04.2025 12.30 - 14.00 External room : Zoom
10.04.2025 12.30 - 14.00 External room : Zoom
24.04.2025 12.30 - 14.00 External room : Zoom
08.05.2025 12.30 - 14.00 External room : Zoom
15.05.2025 12.30 - 14.00 External room : Zoom
22.05.2025 12.30 - 16.00 External room : Zoom

Aika ja paikka

Here is the schedule (its possible that there are small changes in it, those changes will be available in your todo app)

Zoom link : https://laurea.zoom.us/j/9457970853

20.03.2025 12.30 - 14.00 External room : Zoom
27.03.2025 12.30 - 14.00 External room : Zoom
03.04.2025 12.30 - 14.00 External room : Zoom
10.04.2025 12.30 - 14.00 External room : Zoom
24.04.2025 12.30 - 14.00 External room : Zoom
08.05.2025 12.30 - 14.00 External room : Zoom
15.05.2025 12.30 - 14.00 External room : Zoom
22.05.2025 12.30 - 16.00 External room : Zoom

Oppimateriaali ja suositeltava kirjallisuus

Wordpress.org documentation

Material on the learning platform.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The
recognition and accreditation of prior competence is initiated by the students themselves. The
competence is recognised and accredited by the teacher responsible for the module or study unit or
another person designated by the director of the UAS unit. The assessment is carried out according to the
same criteria and grading scale as that adopted for the corresponding study unit.”

Sisältö ja sen jaksotus

The following assignments are included in the study unit.
Why wordpress / orientation assignments
Basics of Wordpress -assignments
Advanced features -assignments
Content planning -assignments
Case assignment

Lisätietoja opiskelijoille

According to the degree regulations (section 18) “students must be present in the first contact session or
notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the
first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the
study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies
the lecturer can also specify some other way than participation on an online meeting what is required
from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice
president, education 7/2019).

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Weekly Assignment Tasks
Grade 0-5
Submitting the all reports on weekly basis without failing the due dates.

1-2
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
- use essential professional concepts when explaining various work practices and situations
- search for information in different sources
- report
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
- work under guidance using the skills and methods learned
- interact with customers and/or cooperation partners
- receive guidance
GROUP WORK, MANAGEMENT AND RESPONSIBILITY
- work as a member of a team
- plan the progress of his/her work and use of time under guidance
- work safely and in accordance with the professional code of conduct
- follow the provided instructions and rules
3-4
PROFESSIONAL DATABASE, INFORMATION SEARCH AND REPORTING
- use professional concepts in a consistent manner when explaining various work practices and situations
- gather information and use his/her knowledge basis
- report in the agreed manner
PROFESSIONAL ACTIVITIES AND DEVELOPMENT OF WORKING LIFE
- work using the skills and methods learned
- engage in professional interaction with customers and/or co-operation partners and identify their needs
- take part in guidance and utilise it
GROUP WORK, MANAGEMENT AND RESPONSIBILITY
- engage in goal-oriented work in a team
- plan and manage the progress of his/her work and use of time
- detect safety-related risks
- justify this/her actions in accordance with the professional code of conduct
5
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
- use professional concepts Extensively
- compare and choose relevant information
- report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
- work independently, using the skills and methods learned
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
- anticipate his/her need for guidance
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
- promote the team’s work and team spirit
- manage his/her time appropriately, completing the agreed tasks at the required quality level
- work responsibly, applying the skills and methods learned plan and evaluate their work, taking safety and/or ethical aspects into consideration

“Students who have failed assignments or examinations required for passing
a study unit must supplement or retake their study attainment in a manner and schedule defined by the
teacher of the study unit. ... A failed examination or other study attainment can be retaken twice. A
failure to attend an actual examination is considered to be one completion attempt.” (Laurea degree
regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes
appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information.
All study assignments are to be done as individual work unless otherwise instructed. [If Urkund is used
when assignments are checked, the lecturer will inform the students of this.]

Osaamistavoitteet

The student is able to
- understand the connection between the analytical tools that can be used on real data in companies and the decision-making
- use analytical skills to work with the data, to understand it and to turn it into intelligence for particular decisional contexts

Toteutustapa

•Luennointi TEAMsissa
•Ryhmäkeskustelu
•Yksilöllinen tehtävä
•yksilöllinen projektitehtävä
•Opintokokonaisuuden lopussa suoritettava monivalintakoe, joka perustuu opintokokonaisuuden aikana
opiskeltuihin käsitteisiin.

Aika ja paikka

Oppitunnit järjestetään Teamsissa.
JOS MUUTOKSIA TAPAHTUU, OPISKELIJOILLE ILMOITETAAN SIITÄ ETUKÄTEEN.

Oppimateriaali ja suositeltava kirjallisuus

Reference texts
'•Sharda, R., Delen, D., Turban, E., Aronson, J. E., Liang, T. & King, D. 2018. Business intelligence, analytics, and data science: A managerial perspective. Fourth edition. Global edition. Harlow, England: Pearson.
•Analyzing Data with Power BI and Power Pivot for Excel - englanti, 2017,Alberto Ferrari, Marco Russo


• All the study materials will be uploaded in CANVAS

Toteutuksen valinnaiset suoritustavat

Voit suorittaa opintokokonaisuuden virtuaalisesti:

• Seuraa CANVASin ohjeita
• Toimita tehtävät ajoissa
• Osallistu projektitehtävän arviointiin ja monivalintakokeeseen ilman epäonnistumisia.
• Voit suorittaa opintokokonaisuuden onnistuneesti.

Toteutuksen tärkeät päivämäärät

The course will begin on 19.08.2024 and ends on 31.12.2024

30.08.2024 09.00 - 11.30 Friday
13.09.2024 09.00 - 11.30
20.09.2024 09.00 - 11.30
27.09.2024 09.00 - 11.30
04.10.2024 12.30 - 15.00
11.10.2024 12.30 - 15.00
18.10.2024 12.30 - 15.00
15.11.2024 12.30 - 15.00

Kansainvälisyys toteutuksella

Opintokokonaisuudessa oppimasi työkalut ovat kansainvälisesti hyväksyttyjä.

Opiskelijan ajankäyttö ja kuormitus

työmäärä on keskitasoa

Sisältö ja sen jaksotus

• Foundations of Business Intelligence
• Data Models
• Data Visualization
• Tools of Data Analytics and Visualization
• Focus on a specific Business Analytic Tool- Power BI
• Hands-on experience with PowerBI tool
• A project and its report with presentation
• Examination- Multiple Choice

Lisätietoja opiskelijoille

Kehitettävät taidot
- Todistetut lähestymistavat liiketoimintatietohankkeisiin
- Tietomallien, putkistojen, tietojen visualisointien ja kojelautojen käyttötarkoitusten ja hyötyjen tunnistaminen.
- Yhteistyö tiimin jäsenten, sidosryhmien ja käyttäjien kanssa sekä heidän rooliensa ja prioriteettiensa
ymmärtäminen.
- onnistuneen projektin suunnitteluprosessit
- verkostoituminen business intelligence -yhteisön hyödyntämiseksi
- Avaintietojen ja -taitojen osoittaminen työnhaun aikana

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

The evaluation is based on the following criteria:
Tehtävä-20
Hankkeen arviointi (50)
MonivalintaKoe (30)
Yhteensä -100

Hylätty (0)

Jos arvosana on alle 40, opiskelija hylkää hyväksytyn kurssin.

Arviointikriteerit, tyydyttävä (1-2)

Jos pistemäärät ovat välillä 40-60, arvosanaksi tulee 1 ja 2.

Arviointikriteerit, hyvä (3-4)

Jos pistemäärät ovat 60-80, arvosanaksi tulee 3 ja 4.

Arviointikriteerit, kiitettävä (5)

Jos pistemäärät ovat 80-100, arvosanaksi tulee 4 ja 5.

Osaamistavoitteet

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Toteutustapa

This is an online course during autumn 2023
The language used in the course is English.
The main themes of the course are:
- Content marketing strategy and process
- Creating content for your organization

This course is organized based on the LbD (Learning by Developing) principles, and the coursework will be done for a company. You can choose to do your coursework for partner companies we have in this course, or find a company from your own circles.

The coursework will include creating content marketing strategy and content for the chosen organization.

This course requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.

During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.

Aika ja paikka

The course is offered completely online.

Oppimateriaali ja suositeltava kirjallisuus

The learning material will be provided in the learning environment Canvas.

Toteutuksen valinnaiset suoritustavat

The normal AHOT/Competence Demonstration as instructed in https://laureauas.sharepoint.com/sites/studentEn_planningstudies/SitePages/Recognition-of-Prior-Learning.aspx

Työelämäyhteistyö ja/tai TKI

You will do the course assignments for an organization.

You can choose to do your coursework for partner companies we have in this course.

You may also focus on an organization of your own choice.

Toteutuksen tärkeät päivämäärät

The course will open on October 1, 2023

Please, see Lukkarikone for exact times for events in the course.

There are four (4) mandatory online meetings for everyone (=Mandatory event). You are strongly recommended to participate in others, too.

Opiskelijan ajankäyttö ja kuormitus

This elective course is estimated to require in average 135 hours of work.

Sisältö ja sen jaksotus

In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content

Lisätietoja opiskelijoille

The level 2 evaluation criteria are used in this course.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.

Arviointikriteerit, hyväksytty/hylätty

Detailed information on evaluation will be provided in the learning platform.

Osaamistavoitteet

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- calculate the cost of a product or service using different cost accounting techniques
- use marginal costing and absorption costing in calculating the cost of a product or service
- use cost accounting information in pricing and decision making
- use activity-based costing to analyze customer profitability

Toteutustapa

This study unit starts with an intensive three day workshop on and off campus (4.-6.9.2023 Leppävaara campus and in Nuuksio National Park). In addition to these days we have an online workshop in Zoom on 4.10. (9-11) and final team presentations are on campus 11.10. (9-12).

Työelämäyhteistyö ja/tai TKI

Company cooperation, Haltia.

Toteutuksen tärkeät päivämäärät

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Opiskelijan ajankäyttö ja kuormitus

1 ECTS = 27 hours of student work.

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.

Open also to exchange students. Open UAS students (max 15)

Arviointiasteikko

H-5

Esitietovaatimukset

Laskentatoimi-opintojakso tai Profitable Business 1 and 2 (tai vastaava osaaminen)

Osaamistavoitteet

The student is able to
- identify the role of services in international trade
- define internationalization strategies of services and determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Toteutustapa

This course is designed for Laurea bachelor students interested in building a career in international business, but is also open for 3AMK- and Campus Online -students..

The course focuses on the service sector, the fastest growing business sector that offer great potential for companies seeking growth in international markets. We expect you to have basic knowledge of service business incl. marketing.

After taking the course you will be able to:
- identify the role of services in international trade
- define internationalization strategies of services and determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Study unit will be implemented completely on-line. It consists of three chapters
Ch 1. Orientation
Ch 2. Landscape of service export
Ch 3. Service export modes and Case-assignment

Each chapter has a set of independent assignments. Assessment criteria will be informed for each assignment separately. Assignments will be graded by points (total 100 points).

There will be five online sessions (see timetable below) to support your learning. Participation to these sessions will be expected.
The course platform will be CANVAS and we will use Zoom Video Communications for online sessions.

Proceed through the chapters in a chronological order. Study the materials and complete the tasks of one chapter before moving to the next chapter. The course is designed so that you can mostly work independently.

Pay attention to the deadlines for each task. The deadlines are there to structure your work and are to be followed. They will enable you to progress with the pace of your peers and also to get the most out of the online sessions. You will receive feedback for the tasks that you have returned by the deadline.

Aika ja paikka

Online (CANVAS platform)

Oppimateriaali ja suositeltava kirjallisuus

All materials will be available on the platform.

Opiskelijan ajankäyttö ja kuormitus

The expected working time for 5 credits is about 130 working hours.

Lisätietoja opiskelijoille

Basic knowledge of service business incl. marketing is expected from the participants.
Online sessions are expected to be attended.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Study unit consists of independent assignments. Assesment criteria will be informed in each assignment.
Passing the Orientation assignments will confirm your participation to this course.

Assignments will be graded by points (total 100 points).
Orientation assignments max 5 points
Landscape of International Service Business -assignments max 45 points
Service export modes max 25 points
Case -assignments max 25 points

The points will be accumulated during the course and transferred to grades as follows:

0 - 45 points = Fail
45 - 54 points Satisfactory (1)
55 - 64 points Satisfactory (2)
65 - 74 points Good (3)
75 - 84 points Good (4)
85 - 100 points Excellent (5)

Hylätty (0)

Assignments will be failed, if the minimum of requirement level II criteria will not be achieved.

The course will be failed if the minimum of 45points will not be accumulated.

Arviointikriteerit, tyydyttävä (1-2)

Requirement level II

Professional knowledge basis, information searching and reporting
The student is able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development
The student is able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

Arviointikriteerit, hyvä (3-4)

Professional knowledge basis, information searching and reporting
The student is able to critically evaluate information and justify their actions with science-based knowledge
Requirement level II

Professional practice and workplace development
The student is able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcome

Arviointikriteerit, kiitettävä (5)

Professional knowledge basis, information searching and reporting
The student is able to analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

Professional practice and workplace development
The student is able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team.

Osaamistavoitteet

The student is able to
- describe differences between virtual world and physical world
- identify business opportunities in the internet and networks
- apply an understanding of the internet society to build new markets
- combine business and information technology knowledge
- utilize opportunities of digitalization for business

Toteutustapa

Kurssi on englanniksi ja muodostuu kahdeksasta kappaleesta, jossa jokaiseen (paitisi lukuun 8) liittyy osaamista testaavia monivalinta tehtäviä. Arvosanan yksi saa suorittamalla rastitustehtävät hyväksytysti, arvosanan kaksi osallistumalla keskustelualustan keskusteluihin lisäksi aktiivisesti. Arvosanaan kolme saavuttamiseksi on oma tehtävänsä ja tämän jälkeen voi saavuttaa arvosanan neljä - viisi kirjoitetun esseen pohjalta, kunhan muut edeltävät on suoritettu hyväksytysti. Esseen kieli on englanti, sillä essee annetaan muille (kahdelle ) opiskelijalle arvioitavaksi (vertaisarviointi)

Aika ja paikka

Tämä kurssi alkaa 15.1.2025 ja loppuu 31.5.2025. Jos teet myös essee tehtävän, huomaa, että vertaisarviointia varten essee pitää palauttaa 15 päivää aiemmin.

Kurssi toteutetaan Laurea ammattikorkeakoulun canvas oppimisalustalla. Mene osoitteeseen canvas.laurea.fi. Muiden amkien ja avoimien opiskelijat ovat saaneet kirjautumiseen ohjeet. Muiden amkien opiskelijoilla on käytettävissä Haka-kirjautuminen. Ole yhteydessä myös opettajaan, jos kirjautumisessa ongelmia.

Kurssi on tyypiltään hop on hop off. Alussa kaikkia kannustetaan saapumaan alustalle. Opettaja saattaa lähettää sähköpostiviestejä imoittautuneille, joiden ei ole nähty käyneen alustalla.Tämän jälkeen opiskelija voi suorittaa kurssin omassa aikataulussaan. Kurssilla on kuitenkin päättymisaika ja opettaja alkaa kohti loppua kiiruhtamaan ja kannustamaan opiskelijoita etenemisessä.

Kun haluat, että opettaja antaa sinulle arvoanan, tee hop off tehtävä. Opettaja käy alustalla viikon kahden välein tarkistamassa tilanteen ja antamassa arvosanat.

Huomaa, että saat arvosanan kun olet valmis ja pyydät sitä. Kurssilla on ns Hop off tehtävä, jonka kautta ilmaiset, että olet valmis ja haluat arvosanan.



Korkeakoulujen digitalisaation kehittyminen tämän kurssin kautta nähtynä:

Kurssi on ollut sekä campusonline portaalin että sitä edeltävän summersemester.fi sivuston tarjonnassa. Vuonna 2024 rsitiinopiskelumahdollisuus tuli käyttöön, jolloin se löytyy eri ammattikorkeakoulujen pakkitarjonnan kautta. Oma toiveeni on, että campusonline.fi sivuston kaltinen kokoava portaali jatkaisi toimintaansa. Opiskelijoiden on usein helpompaa etsiä kurssi ensin campusonline.fi sivuston kautta ja sitten katsoa löytyykö kyseisen amkin (pakki)tarjonnasta alustalle.

Kesällä 2024 Laurean verkkokauppa tulli käyttöön.

Laurean kehittämisen tiekartassa on sitouduttu Haka kirjautumisen mahdollistamiseksi. Haka kirjoautuminen otettiin käyttöön helmikussa 2022 ja siinä esiintyneet alkuongelmat lienevät nyt kunnossa. Jos olet ensimmäistä kertaa vierailemassa Laureassa opiskelemassa huomaa, että sinun on ensimmäisellä käynnilläsi kurssilla (canvas.laurea.fi) rekisteröitävä kotikorkeakoulusi käyttäjätunnus. Valitettavasti Haka-kirjautumisessa opiskelijat ovat kokeneet haasteita (ole tarvittaessa yhteydessä opettajaan)

Oppimateriaali ja suositeltava kirjallisuus

Riittävä materiaali on pääasiassa kokonaisuudessaan oppimisalustalla. Lisäksi jokaisessa luvussa on oma kirjallisuusluettelo jatkoperehtymistä varten.

Jos haluat ennakolta katsoa kurssisisältöjä, käy katsomassa sivulta villesaarikoski.com.

Toteutuksen valinnaiset suoritustavat

Tämä kurssi on MOOC tyyppinen hop on hop off kurssi. Kurssi on toteutustavaltaan vahvasti skaalautuva ja tästä syystä vaihtoehtoisten toteutustapojen pitää myös olla vahvasti skaalautuvia. Toistaiseksi kurssilla ei ole vaihtoehtoisia toteutustapoja.

Työelämäyhteistyö ja/tai TKI

Digitaalinen murros vaikuttaa koko yhteiskuntaa ja jokaiseen yksittäiseen työpaikkaan.

Jotkut yritykset ja yhteisöt kokevat digimurroksen uhkana toiset rakentavat siitä kilpailuetua. Tämä kurssi ei tee yhteistyötä minkään työelämäkumppanin kanssa erityisesti, mutta toivottaa työelämän palautteen tervetulleeksi.

Toteutuksen tärkeät päivämäärät

Kurssin ilmoittautumisaikaa pyritään pidentämään siten, että se on avoin ilmoittautumisille, siihen asti, että kurssin suoritusaikaa jää 1 1/2 kuukautta.

kurssin toteutusaika katso aika ja paikka.

Kansainvälisyys toteutuksella

Kurssia on opetettu luokassa verkkomateriaaliin tukeutuen ja sallien luokassa opiskelevien pääsyn verkkomateriaaliin mm Intian New Delhissä Marraskuussa 2017 (https://www.iilm.edu/) ja Puolan Bydgosczczissä 2012-2015 vuosittain (WSG University of Economics http://www.cwz.wsg.byd.pl/en/homepage.1.html). Kurssia on toteutettu myös muille ammattikorkeakouluille erityisestä tilauksesta.

Kurssi on englanniksi ja sopii verkkototeutuksena opetettavaksi myös kansainvälisesti.

Huomaa, että verkko-opettaja voi "opettaa, missä tahansa ympäri maailman" jättämättä kotitoimistoaan.

Opiskelijan ajankäyttö ja kuormitus

Kurssi on suunniteltu aika- ja paikkariippumattomaksi. Opiskelija voi käytännössä alkamis- ja päättymisaikojen puitteissa valita, milloin opiskelee. Kurssi on suunniteltu MOOC-tyyppiseksi (massive open online course) eli osallistujamäärää ei olla käytännön tasolla rajoitettu.

Kannattaa varata riittävästi aikaa opiskeluun ja suunnitella etukäteen itselleen oman aikataulun. Yksi opintopiste vastaa 27 tuntia käytettyä aikaa. Tämä on viiden opintopisteen kurssi. Käytä aikaa, tutustu materiaaleihin niin saat kurssista enemmän irti.

Sisältö ja sen jaksotus

Kurssin sisältö on nähtävissä ja siihen voi etukäteen tutustua sivuilla villesaarikoski.com: "The Internet Economy". Huomatkaa, että varsinainen kurssi toteutetaan Canvas oppimisalustalla ja canvas sisältää tietovisa ym vuorovaikutusta lisääviä elementtejä.

Arviointiasteikko

Hyväksytty/Hylätty

Osaamistavoitteet

The student is able to
- describe differences between virtual world and physical world
- identify business opportunities in the internet and networks
- apply an understanding of the internet society to build new markets
- combine business and information technology knowledge
- utilize opportunities of digitalization for business

Arviointiasteikko

H-5

Osaamistavoitteet

Opiskelija osaa
- laatia konsernitilinpäätöksen
- lukea IFRS-tilinpäätöstä
- laatia konsernin tarvitsemia raportteja sisäisille ja ulkoisille sidosryhmille

Toteutustapa

Opiskelijan osaamis tavoitteet:
laatia konsernitilinpäätöksen
lukea IFRS-tilinpäätöstä
laatia konsernin tarvitsemia raportteja sisäisille ja ulkoisille sidosryhmille
Kurssi on täysin verkkokurssi.Kurssilla on verkkotentti ja tenttiin valmistavat luento nauhoitteet ja materiaalit löytyvät Canvasista. Lisäksi tenttiin kannattaa valmistautua lukemalla kirja:
Konsernitilinpäätöksen laadinta, Laurea finna Honkamäki, Tuomas, kirjoittaja. ; Reponen, Marko, kirjoittaja. ; Mäkelä, Lotta, kirjoittaja. ; Pohjonen, Sari, kirjoittaja.Talentum Pro 2016. 4., uudistettu painos

Toinen osuus tehdään palauttamalla 4 tehtävää, joihin materiaali, luentojen nauhoitteet ja 3 ensimmäisen tehtävien ratkaisut nauhoitteet löytyvät Canvasista. 4. tehtävä pitää tehdä itsenäisesti. Harjoituksissa käytetään pohjana kirjaa: Kehittyvä kirjanpitotaito : harjoituskirja,Tomperi, Soile, Edita 2017, Laurea finna
Arviointi:
50% Canvasiin palautettavia tehtävät
50% Verkkotentti

Aika ja paikka

Kurssi on täysin verkkokurssi. Toinen osuus on verkkotentin ja tenttiin valmistavat luento nauhoitteet ja materiaalit löytyvät Canvasiin. Lisäksi tenttiin kannattaa valmistautua lukemalla kirja: Konsernitilinpäätöksen laadinta, Laurea finna Honkamäki, Tuomas, kirjoittaja. ; Reponen, Marko, kirjoittaja. ; Mäkelä, Lotta, kirjoittaja. ; Pohjonen, Sari, kirjoittaja.Talentum Pro 2016. 4., uudistettu painos

Toinen osuus tehdään palauttamalla 4 tehtävää, joihin materiaali, luentojen nauhoitteet ja 3 ensimmäisen tehtävien ratkaisut nauhoitteet löytyvät Canvasista. 4. tehtävä pitää tehdä itsenäisesti. Harjoituksissa käytetään pohjana kirjaa: Kehittyvä kirjanpitotaito : harjoituskirja,Tomperi, Soile, Edita 2017, Laurea finna
Arviointi:
50% Canvasiin palautettavia tehtävät
50% Verkkotentti

Oppimateriaali ja suositeltava kirjallisuus

Kurssi on täysin verkkokurssi. Toinen osuus on verkkotentti ja tenttiin valmistavat luento nauhoitteet ja materiaalit löytyvät Canvasista. Lisäksi tenttiin kannattaa valmistautua lukemalla kirja:
Konsernitilinpäätöksen laadinta, Laurea finna Honkamäki, Tuomas, kirjoittaja. ; Reponen, Marko, kirjoittaja. ; Mäkelä, Lotta, kirjoittaja. ; Pohjonen, Sari, kirjoittaja. Talentum Pro 2016. 4., uudistettu painos

Toinen osuus tehdään palauttamalla 4 tehtävää, joihin materiaali, luentojen nauhoitteet ja 3 ensimmäisen tehtävien ratkaisut nauhoitteet löytyvät Canvasista. 4. tehtävä pitää tehdä itsenäisesti. Harjoituksissa käytetään pohjana kirjaa: Kehittyvä kirjanpitotaito : harjoituskirja,Tomperi, Soile, Edita 2017, Laurea finna
Arviointi:
50% Canvasiin palautettavia tehtävät
50% Verkkotentti

Toteutuksen valinnaiset suoritustavat

Laurean tutkintosäännön mukaisesti kaikilla opiskelijalla on oikeus osaamisensa näyttämiseen. Aloitteen hankitun osaamisen tunnistamisesta ja tunnustamisesta tekee opiskelija. Osaamisen tunnistaa ja tunnustaa moduulista tai opintojaksosta vastaava opettaja. Arvioinnissa noudatetaan samaa arviointikriteeristöä ja arviointiasteikkoa kuin opintojaksolla. Katso lisätietoa Linkistä.

Toteutuksen tärkeät päivämäärät

Opiskelijan osaamis tavoitteet:
laatia konsernitilinpäätöksen
lukea IFRS-tilinpäätöstä
laatia konsernin tarvitsemia raportteja sisäisille ja ulkoisille sidosryhmille
Kurssi on täysin verkkokurssi. Yksi osio suoritetaan verkkotentillä ja tenttiin valmistavat luento nauhoitteet ja materiaalit löytyvät Canvasista. Lisäksi tenttiin kannattaa valmistautua lukemalla kirja:
Konsernitilinpäätöksen laadinta, Laurea finna
Honkamäki, Tuomas, kirjoittaja. ; Reponen, Marko, kirjoittaja. ; Mäkelä, Lotta, kirjoittaja. ; Pohjonen, Sari, kirjoittaja.
Talentum Pro 2016. 4., uudistettu painos
Toinen osuus tehdään palauttamalla 4 tehtävää, joihin materiaali, luentojen nauhoitteet ja 3 ensimmäisen tehtävien ratkaisut nauhoitteet löytyvät Canvasista. 4. tehtävä pitää tehdä itsenäisesti. Harjoituksissa käytetään pohjana kirjaa:
Kehittyvä kirjanpitotaito : harjoituskirja,Tomperi, Soile, Edita 2017, Laurea finna
Arviointi:
50% Canvasiin palautettavia tehtävät
50% Verkkotentti

Kansainvälisyys toteutuksella

[Kuvaa tässä kansainvälisyyden toteutumista opintojaksolla (esim. kansainväliset yhteistyötahot).
Tämän tietokentän sisältöjä tarkastellaan seurattaessa toteutustapoja ja strategisten tavoitteiden toteutumista.]

Opiskelijan ajankäyttö ja kuormitus

[Yksi opintopiste vastaa keskimäärin 26,7 tuntia opiskelijan tekemää työtä. Voit arvioida opiskelijan ajankäyttöä eri

Sisältö ja sen jaksotus

Konsernikirjanpitäjä

Tekemään konsernin ulkoisen laskennan tilinpäätökset voimassa olevien säädösten ja asetusten mukaisesti (vuositilinpäätös ja osavuositilinpäätökset), sekä muut kuukausitilinpäätökset sisäisen raportoinnin tarpeita varten.
Vuositilinpäätös ja osavuositilinpäätökset kvartaaleittain
Konsernitilinpäätökset kuukausittain
IFRS-raportointi ja siihen liittyvä konserniohjeistusta
Numerotarkkuutta, asioiden välisten suhteiden hahmotuskykyä ja analyyttistä ajattelua
Innostusta kehittää oman osa-alueen toimintaa ja perehtyä siihen liittyviin muutoksiin
Yhteistyökykyä ja oma-aloitteisuutta

Lisätietoja opiskelijoille

Opinto on vaatimuksiltaan amk-tutkintoon johtavan koulutuksen tasoa.

Virtuaalitoteutuksilla edellyttää aktiivisuuden osoitusta paikan vahvistamiseksi kuukauden sisällä toteutuksen alkamisesta (Opetuksesta vastavan vararehtorin päätös 7/2019). ”

Opintototeutuksen laatua on arvioitu ja raportti itsearvioinnista löytyy Canvasista.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Osaamisen arviointi perustuu opetussuunnitelmien tavoitekuvauksiin ja opinnon toteutussuunnitelmalla ilmoitettavaan arviointikriteeristöön (Laurean tutkintosääntö).

Opinnon arvioinnissa käytetään amk-tutkinto-opiskelijan osaamisen arviointikehikon vaatimustason II mukaisia kriteereitä:

Suomeksi
VAATIVUUSTASO II
5 OSAA
- analysoida hankittua tietoa ja tehdä päätelmiä sekä yhdistää teoreettisen ja kokemuksellisen tiedon toisiinsa
- arvioida tuotetun tiedon, taidon tai idean sovellettavuutta ja vaikuttavuutta muihin yhteyksiin
- ennakoida asiakkaan ja/tai yhteistyötahojen tarpeita
- arvioida ja kehittää ryhmän yrittäjämäistä ja vastuullista työskentelyotetta
- arvioida osaamisen hyödyntämismahdollisuuksia sekä suunnitella omaa ja ryhmän kehittymistä

3 OSAA
- arvioida kriittisesti tietoa ja perustella toimintaansa tutkitun tiedon avulla
- esittää ratkaisuja ammatillisiin tehtäviin luovuutta hyödyntäen
- edistää ammatillista yhteistyötä sekä kehittää asiakas- tai kumppanisuhdetta
- edistää toiminnallaan ryhmän yrittäjämäistä ja vastuullista työskentelyotetta
- kuvata oman osaamisensa kehittymistä suhteessa opinnon osaamistavoitteisiin

H/1 OSAA
- käyttää johdonmukaisesti ammattikäsitteitä ja osoittaa perehtyneensä tietoperustaan
- raportoida ja viestiä ammattimaisesti
- toimia itsenäisesti toimintaympäristö huomioiden
- ottaa vastuuta asiakkaan ja /tai yhteistyötahon kanssa toimimisesta ja heidän tarpeisiinsa vastaamisesta
- kuvata oman toimintansa merkitystä yhteistyön onnistumiseksi
- kuvata osaamistaan suhteessa opinnon osaamistavoitteisiin


[Jätä soveltuvilta osin:] Opiskelijan, joka ei ole suorittanut hyväksytyksi opintojakson läpäisemiseksi asetettuja tehtäviä tai tenttejä, tulee täydentää tai uusia suorituksensa opintojakson opettajan määrittelemällä tavalla ja opettajan määrittelemässä ajassa. Hylätyn tentin tai muun suorituksen voi uusia kaksi kertaa. Varsinaiseen tenttiin osallistumatta jättäminen lasketaan yhdeksi suorituskerraksi. (Laurean tutkintosääntö.)

Kaikkien Laurean toimijoiden odotetaan noudattavan hyviä tieteellisiä käytänteitä, joihin kuuluu asianmukainen lähteisiin viittaaminen. Perehdy ja kysy käytänteistä tarvittaessa. Kaikki opintotehtävät tehdään yksilötyönä, jollei tehtävässä ole muuta ohjeistettu. [Urkundin käytöstä tehtävien tarkistuksen yhteydessä opettaja kertoo erikseen.]

Arviointikriteerit, tyydyttävä (1-2)

Suomeksi
VAATIVUUSTASO II

H/1 OSAA
- käyttää johdonmukaisesti ammattikäsitteitä ja osoittaa perehtyneensä tietoperustaan
- raportoida ja viestiä ammattimaisesti
- toimia itsenäisesti toimintaympäristö huomioiden
- ottaa vastuuta asiakkaan ja /tai yhteistyötahon kanssa toimimisesta ja heidän tarpeisiinsa vastaamisesta
- kuvata oman toimintansa merkitystä yhteistyön onnistumiseksi
- kuvata osaamistaan suhteessa opinnon osaamistavoitteisiin

Arviointikriteerit, hyvä (3-4)

Suomeksi
VAATIVUUSTASO II

3 OSAA
- arvioida kriittisesti tietoa ja perustella toimintaansa tutkitun tiedon avulla
- esittää ratkaisuja ammatillisiin tehtäviin luovuutta hyödyntäen
- edistää ammatillista yhteistyötä sekä kehittää asiakas- tai kumppanisuhdetta
- edistää toiminnallaan ryhmän yrittäjämäistä ja vastuullista työskentelyotetta
- kuvata oman osaamisensa kehittymistä suhteessa opinnon osaamistavoitteisiin

Arviointikriteerit, kiitettävä (5)

Suomeksi
VAATIVUUSTASO II
5 OSAA
- analysoida hankittua tietoa ja tehdä päätelmiä sekä yhdistää teoreettisen ja kokemuksellisen tiedon toisiinsa
- arvioida tuotetun tiedon, taidon tai idean sovellettavuutta ja vaikuttavuutta muihin yhteyksiin
- ennakoida asiakkaan ja/tai yhteistyötahojen tarpeita
- arvioida ja kehittää ryhmän yrittäjämäistä ja vastuullista työskentelyotetta
- arvioida osaamisen hyödyntämismahdollisuuksia sekä suunnitella omaa ja ryhmän kehittymistä

Esitietovaatimukset

Tuloslaskenta-opintojakso tai vastaava osaaminen.

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

On Campus implementation
International Sales and Marketing, Client & Partner Search in Consumer Goods Sector

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is a Finnish company operating in fast moving consumer goods industry in drinks/food sector. The company is looking to expand operations internationally, project team will investigate potential market(s), target consumer groups and potential partners in new international market(s).

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning on Laurea Hyvinkää Campus:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Aika ja paikka

Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Työelämäyhteistyö ja/tai TKI

Working life partner: Laurea's Key Partner Company in Consumer Goods Sector.

Toteutuksen tärkeät päivämäärät

Kick-Off (mandatory participation): September 4th at 0915 o'clock, Laurea Hyvinkää Campus, Room 3-18.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Kansainvälisyys toteutuksella

The project is suitable for exchange students.
The project includes international collaboration and international market research and international marketing.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Sisältö ja sen jaksotus

Aims of the project:
International market research. Client and Partner Search. International Marketing Mix Development. Digital marketing tools.

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

Project implementation mode: the project will be carried out as a P2P project in cooperation with the University del Desarrollo Project Group (https://www.udd.cl/about-us/) AND with companies from both countries looking to expand business in Finland/EU and Chile/Latin America.

Project content: International Business Development, target market research (macro- and microlevel), business opportunities identification, client search, partner search. Cross-cultural communication and teamwork. Service Design.
The aim (15 credits) is that the student is able to
- research and manage customer / market potential
- analyze and use business reports in projects
- utilize Service Design framework in developing sustainable solutions for the project clients
- use strategic planning, analysis and decision making tools in project contexts
- make business decisions in various project contexts

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is to be confirmed.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Aika ja paikka

Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Työelämäyhteistyö ja/tai TKI

Working life partner: to be selected, University Del Desarrollo is academic cooperation partner.

Toteutuksen tärkeät päivämäärät

Kick-Off (mandatory participation):September 3rd 1400 o'clock.
It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Kansainvälisyys toteutuksella

The project is suitable for exchange students.
University Del Desarrollo is academic cooperation partner. Additionally there will be two companies looking to expand their operations in Chile/Latin America and Finland/EU.

The project will be implemented with a team of students and staff from University del Desarrollo, students will be divided to smaller working teams so that Finnish and Chilean students work together. Guidance is provided by Chilean and Finnish lecturer.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Sisältö ja sen jaksotus

Aims of the project:
Market research, market analysis, data-driven decision making, service design, international marketing, international sales, international teamwork, cross-cultural working

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

PROJEKTI: Tekoälyn hyödyntäminen yritysten liiketoiminnan kehittämisessä. Projekti toteutetaan yhteistyössä USA:n Mount St. Joseph Universityn (MSJ) kanssa. Opiskelijat tekevät projektin yhdessä Yhdysvaltain opiskelijoiden kanssa pienryhmittäin /-pareittain siten, että kussakin pienryhmässä on vähintään yksi MSJ- ja Laurea-opiskelija.

PROJEKTITYÖSKENTELYVIIKKO: Matka USA:n yhteistyöyliopistoon (Mount St.Joseph University) on 14.-18.10.2024. Laurean kokonaistuki matkalle on 1170€/opiskelija. Loput kuluista ovat opiskelijan omavastuulla.

HUOM! Osa työskentelystä englanniksi; MSJ-yhteistyö, videot ja projektityöskentelyviikko USA:ssa

TIETOPERUSTA: AVATAAN HETI, KUN OPISKELIJAT VALITTU
- 4-5 itseopiskeltavaa sertifikaattia Digital- Marketing and Sales Canvas-työtilasta.

OHJAUSAIKA: Keskiviikkoisin klo 10-11 JA viikottaiset virtuaalitapaamiset USA:n MSJ cITe-tiimin kanssa ke-iltapäivisin klo 15-16 (Aikero Suomi-Cinncinati 7h)

Aloitustapaaminen Hyvinkään kampuksella 4.9.10 klo 9-16. PAKOLLINEN LÄSNÄOLO

Intensiiviviikko USA:ssa Cincinatissa: 14.-18.10.2024 (ma-pe). PAKOLLINEN.

Huomioithan edellä olevat aikataulut muissa asioissasi - työt ym.
Projektiin osallistuminen edellyttää ehdotonta sitoutumista USA-tiimin kanssa sovittavaan projektityöaikaan koko syksyn 24 ja markaan 14.-18.10.2024.

Varaamme oikeuden haastatella ilmoittautuneet.

Varaamme oikeudet projektia koskeviin muutoksiin.

Oppimateriaali ja suositeltava kirjallisuus

Canvas työtila: Digital Marketing and Sales / tai erikseen sovittu materiaali

Työelämäyhteistyö ja/tai TKI

Tuotetaan tekoälystä videoita yritysten käyttöön.

Toteutuksen tärkeät päivämäärät

Kick-Off (Pakollinen): Hyvinkään kampus 4.9.2024 pakollinen

Projektiohjaukset pakollisia viikottain kuten myös Usa-tiimin kanssa sovittavat yhteistyöskentelyajat.

The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Kansainvälisyys toteutuksella

Matka USA:n yhteistyöopistoon Mount St.Joseph University 14.-18.10.2024. PAKOLLINEN.
Projekti tehdään MSJ:n yliopiston edustajien kanssa.

https://www.msj.edu/
Yhteistyötaho MSJ:ssa: https://cite.msj.edu/

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Sisältö ja sen jaksotus

Projektin tavoitteet ja tuotokset:
1)Videosuunnitelmat
2)Videot tekoälystä yrityksille

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.



In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

PROJECT CLIENT: Brazilian HEICOMP partner company U.Experience, https://heicomp.com/
In this project we will work with succesful education export project. See more information: https://heicomp.com
-Expanding knowledge of the HEIComp project in Latin America – Supporting to achieve KPIs
-Getting customer understanding, e.g.: Latin America target audience (will be defined in the beginning of the project)
-Using AI
-Designing concept (Format) and concrete content for an e-book and newsletters
-Designing how to promote HEIComp project´s results for target audience

LECTURERS/SUPERVISORS:
Tero Uusitalo https://www.linkedin.com/in/tero-uusitalo-84239a39/
Marja Isokangas https://www.linkedin.com/in/marjaisokangas/
The project will be conducted together with another international team (Service Design/ Supervisor Marja Isokangas)
PROJECT MANAGEMENT: Two student project managers are recommended to go towards success. Managers have been supported by two supervisors (Tero and Marja).
NOTE:
There are two Laurea Hyvinkää projects with similar content
HL00BU34-3041/Marja Isokangas
HL00BU35-3051 /Tero Uusitalo (this implementation)
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas
GUIDANCE ONSITE at HYVINKÄÄ CAMPUS!

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE? YOU WILL
- expand your personal and international networks
-learn international project management
- learn to work in multicultural environment in practice
- use AI in real business project
- learn modern leadership skills in practice
- learn HR management and motivation
- learn service design methods, tools and mindset

REFERENCES:
See the IG video of Spring´s HEIComp- Laurea project:
https://www.instagram.com/p/C6GgIYRiIDk/

THIS IS A DAYTIME LEARNING PROJECT:
An independently studied part (in Canvas and Teams) supports the project implementation, but it is mandatory to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised. The client meetings will be in the afternoon Finnish time (when Brazil wakes up).

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Aika ja paikka

Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Oppimateriaali ja suositeltava kirjallisuus

Digital Marketing and Sales Canvas -self study part (3 ects)
The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Kansainvälisyys toteutuksella

International Client and assignment by Brazilian Company U.Experience.
The project team will have every few weeks virtual client meetings with U.Experience - in the afternoon when Brazil wakes up.
All material will be produced in English, Spanish and Portuguese. Translating: Spanish/Portuguese speaking (exchange/Laurea) students and if necessary the translations can be made also by the client, U.Experience. AI tools will also used for translating.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Sisältö ja sen jaksotus

Aims/Products of the project:
- Create an e-book concept /format and newsletter
- Create a customer persona of target groups
- Create interesting content about the HEIComp project to the e-book to acvieve HEIComp KPIs
(Number of contents will be agreed in the brief)

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

[The schedules and other conditions for the retakes and improving passed grades of the study unit or its part are agreed upon in writing at the beginning of the study unit or are documented in the implementation plan of the study unit.]