Opinto-opas

Osaamistavoitteet

The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies

Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist

Studying methods: exercises, online discussions, group project work, examination

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• apply means and processes of service and legal design
• manage legal aspects affecting transformation in business
• utilize visual thinking and communication to secure shared understanding of legal documents
• develop and create legal information, services and systems with their intended users, based on their needs and abilities

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• work with and understand different cultures
• collect data on the diffusion of technology in different countries and understand the underlying forces preventing or enabling diffusion
• have an understanding of future studies

Toteutustapa

The course is implemented online.

The course is a project consisting of three phases: the individual orientation phase, the team orientattion phase and the project implementation phase.

The project will have c 500 students from around the world from c 10 universities and students will be grouped into teams of five.Students will work on a sustainability challenge given by one global client.

For further information please read Experimenting on a Global Online Learning Network, UAS Journal, Journal of Finnish Universities of Applied Sciences 4/2022 https://urn.fi/URN:NBN:fi-fe2022120569469

Aika ja paikka

The course starts early October and finishes late November early December. The exact dates will be made available during September.

Oppimateriaali ja suositeltava kirjallisuus

In 2024 we will reflect our project experience with the role of innovation and networks

Social Structure and competition in interfirm networks the paradox of embededdness, Brian Uzzi available e.g. in teh book sociology and economic life

Hargadon Andrew, How Breakthroughs happen- the surprising truth about how companies innovate, 2003

Työelämäyhteistyö ja/tai TKI

The project has one global client with a challenge to students on sustainability. Earlier clients have included Barry Callebout second generation chocolate (https://www.barry-callebaut.com/en/manufacturers/trends-insights/renaissance-cocoa), Seventh Generation (https://www.seventhgeneration.com/) and Kone (kone.com)

The project also experiments with global online learning. Our challenge for 2024 is that we will not have one online platform, but that we will try to mirror the content to the local platform of each institution.

Toteutuksen tärkeät päivämäärät

The course is compulsory to the students of the Leading Transformational Change programme. The course will fit between the courses Digital marketing and Nudging. It will be running from early October to early December.

Kansainvälisyys toteutuksella

The course works with and is implemented with c.10 universities around the world: Canada, Belgium, Ecuador, Finland, Indonesia, South Africa and the US.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

The course will have a common rubric for all implemeting institutions. The course will consists of phases which need to be done before moving on to the next phase. These phases will act as toll gates. If they are not done, the student can not proceed to the next stage.

The grading consist of peer evaluation points and the grading of the final contribution ( a video presentation) by two coaches.

Osaamistavoitteet

The student is able to:
• understand the role of heuristics and biases in business environment
• explore the fields of behavioral economics and behavioral decision making
• identify and evaluate psychological factors that either promote or challenge transformation change
• apply behavioral factors in change management
• analyze ethical aspects of behavioral interventions and nudges

Toteutustapa

In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. We will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.

The study unit is organized virtually on Canvas platform. There is one kick-off lecture on Tuesday, November 26th, 2024, at 17:00 - 18:30 (Finnish time / EET).

The study unit contains a development-oriented essay.

You can reach the instructor and your fellow students through the Q&A discussion board on Canvas platform. You can use the Canvas Inbox or email messages. The instructor gives feedback on the Canvas platform.

Oppimateriaali ja suositeltava kirjallisuus

Course book: Max H. Bazerman, Don A. Moore, Judgment in Managerial Decision Making, 8th Edition, Wiley.
Make sure you have access to this book by the end of the orientation phase either by buying it or borrowing it from a library or by some other means.

Additional reading materials are given on Canvas platform. Students are also encouraged to search for (academic) literature sources.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

The study unit includes a development-oriented essay where the students are encouraged to solve practical problems at their own workplace.

Toteutuksen tärkeät päivämäärät

Recommended kick-off lecture on Tuesday, November 26th, 2024, at 17:00 - 18:30 (Finnish time / EET) via Zoom. We will form groups for this course in the kick-off lecture.

The study unit and assignments are divided into modules. Each module has a deadline (DL):
Orientation: DL Dec 8, 2024.
You need to complete the assignments of the orientation phase by Dec 8, 2024, to continue further with the study unit.

Module 1: Introduction to heuristics, biases, and nudges in business environment: DL Jan 5, 2025
Module 2: Deeper into behavioral economics: DL Jan 19, 2025
Module 3: Ethical perspectives of nudging: DL Feb 2, 2025
Module 4: Promoting change through behavioral insights : DL Feb 16, 2025
Module 5: Applying behavioral perspective in transformational change management: DL Mar 2, 2025
Retake DL April 6, 2025

Kansainvälisyys toteutuksella

Use of international academic literature. International student group.

Opiskelijan ajankäyttö ja kuormitus

Orientation 8 hours
Independent work 125 hours (each module 25 hours)

Sisältö ja sen jaksotus

In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior, and understand the basics of choice architecture.

In this study unit we will take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Master's level education.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."

The student needs to complete the assignments of the orientation phase by Dec 8, 2024 to continue further with the study unit.

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

To achieve grade 5 (excellent) the student must be able to:

- create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion. (Knowledge base)
- solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields. (Problem solving)
- develop the activities of the competence area in a target-oriented and communal fashion. (Development)
- communicate convincingly both orally and in writing to audiences within and exterior to the field. (Communication)

To achieve grade 3 (good) the student must be able to:

- gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. (Knowledge base)
- use concepts of the area of expertise fairly. (Knowledge base)
- solve problems in research, development and/or innovation activities by applying and combining information from different fields. (Problem solving)
- create target-oriented, justified development plans considering the community. (Development)
- communicate in a competent, clear and consistent manner both orally and in writing. (Communication)

To achieve grade 1 (satisfactory) the student must be able to:
- gather, process, produce and evaluate information widely. (Knowledge base)
- use concepts of the area of expertise systematically. (Knowledge base)
- solve problems in research, development and/or innovation activities. (Problem solving)
- recognise and analyse focuses of development making use of the knowledge base. (Development)
- communicate clearly both orally and in writing. (Communication)

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. A failed study attainment can be retaken twice. A failure ...[to submit an assignment in due time] is considered to be one completion attempt." (Laurea degree regulations.)

Students have one attempt to improve their passing grades for a study unit/project/competence demonstration within six months of the assessment. The attempt to improve a passing grade is targeted at the competence that was deemed insufficient in the previous assessment, and whose re-demonstration and assessment allows for grade improvement. Before attempting to improve a passing grade, the student must draw up a plan to demonstrate the missing competence, including a schedule. The plan can be refined by the teacher during its approval stage.

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If TurnIt plagiarism check is used when assignments are checked, the lecturer will inform the students of this.

Osaamistavoitteet

The student is able to:
• identify the role of information in a value creation process
• apply the skill of vicarious thinking in everyday negotiations and decision making
• understand the marginal cost zero characteristic of data based goods (non-rivalry goods) and be able to create related new business models embracing this characteristic
• able to measure the position in a network and understand the value of different positions in a net-work
• understand value creation in network environments
• analyze the competitive strengths of companies working in a digital environment providing digital services

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• identify the role of information in a value creation process
• apply the skill of vicarious thinking in everyday negotiations and decision making
• understand the marginal cost zero characteristic of data based goods (non-rivalry goods) and be able to create related new business models embracing this characteristic
• able to measure the position in a network and understand the value of different positions in a net-work
• understand value creation in network environments
• analyze the competitive strengths of companies working in a digital environment providing digital services

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• apply means and processes of service and legal design
• manage legal aspects affecting transformation in business
• utilize visual thinking and communication to secure shared understanding of legal documents
• develop and create legal information, services and systems with their intended users, based on their needs and abilities

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• understand the role of heuristics and biases in business environment
• explore the fields of behavioral economics and behavioral decision making
• identify and evaluate psychological factors that either promote or challenge transformation change
• apply behavioral factors in change management
• analyze ethical aspects of behavioral interventions and nudges

Toteutustapa

In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. We will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.

The study unit is organized virtually on Canvas platform. There is one kick-off lecture on Tuesday, November 26th, 2024, at 17:00 - 18:30 (Finnish time / EET).

The study unit contains a development-oriented essay.

You can reach the instructor and your fellow students through the Q&A discussion board on Canvas platform. You can use the Canvas Inbox or email messages. The instructor gives feedback on the Canvas platform.

Oppimateriaali ja suositeltava kirjallisuus

Course book: Max H. Bazerman, Don A. Moore, Judgment in Managerial Decision Making, 8th Edition, Wiley.
Make sure you have access to this book by the end of the orientation phase either by buying it or borrowing it from a library or by some other means.

Additional reading materials are given on Canvas platform. Students are also encouraged to search for (academic) literature sources.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

The study unit includes a development-oriented essay where the students are encouraged to solve practical problems at their own workplace.

Toteutuksen tärkeät päivämäärät

Recommended kick-off lecture on Tuesday, November 26th, 2024, at 17:00 - 18:30 (Finnish time / EET) via Zoom. We will form groups for this course in the kick-off lecture.

The study unit and assignments are divided into modules. Each module has a deadline (DL):
Orientation: DL Dec 8, 2024.
You need to complete the assignments of the orientation phase by Dec 8, 2024, to continue further with the study unit.

Module 1: Introduction to heuristics, biases, and nudges in business environment: DL Jan 5, 2025
Module 2: Deeper into behavioral economics: DL Jan 19, 2025
Module 3: Ethical perspectives of nudging: DL Feb 2, 2025
Module 4: Promoting change through behavioral insights : DL Feb 16, 2025
Module 5: Applying behavioral perspective in transformational change management: DL Mar 2, 2025
Retake DL April 6, 2025

Kansainvälisyys toteutuksella

Use of international academic literature. International student group.

Opiskelijan ajankäyttö ja kuormitus

Orientation 8 hours
Independent work 125 hours (each module 25 hours)

Sisältö ja sen jaksotus

In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior, and understand the basics of choice architecture.

In this study unit we will take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Master's level education.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."

The student needs to complete the assignments of the orientation phase by Dec 8, 2024 to continue further with the study unit.

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

To achieve grade 5 (excellent) the student must be able to:

- create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion. (Knowledge base)
- solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields. (Problem solving)
- develop the activities of the competence area in a target-oriented and communal fashion. (Development)
- communicate convincingly both orally and in writing to audiences within and exterior to the field. (Communication)

To achieve grade 3 (good) the student must be able to:

- gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. (Knowledge base)
- use concepts of the area of expertise fairly. (Knowledge base)
- solve problems in research, development and/or innovation activities by applying and combining information from different fields. (Problem solving)
- create target-oriented, justified development plans considering the community. (Development)
- communicate in a competent, clear and consistent manner both orally and in writing. (Communication)

To achieve grade 1 (satisfactory) the student must be able to:
- gather, process, produce and evaluate information widely. (Knowledge base)
- use concepts of the area of expertise systematically. (Knowledge base)
- solve problems in research, development and/or innovation activities. (Problem solving)
- recognise and analyse focuses of development making use of the knowledge base. (Development)
- communicate clearly both orally and in writing. (Communication)

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. A failed study attainment can be retaken twice. A failure ...[to submit an assignment in due time] is considered to be one completion attempt." (Laurea degree regulations.)

Students have one attempt to improve their passing grades for a study unit/project/competence demonstration within six months of the assessment. The attempt to improve a passing grade is targeted at the competence that was deemed insufficient in the previous assessment, and whose re-demonstration and assessment allows for grade improvement. Before attempting to improve a passing grade, the student must draw up a plan to demonstrate the missing competence, including a schedule. The plan can be refined by the teacher during its approval stage.

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If TurnIt plagiarism check is used when assignments are checked, the lecturer will inform the students of this.

Osaamistavoitteet

The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies

Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist

Studying methods: exercises, online discussions, group project work, examination

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• work with and understand different cultures
• collect data on the diffusion of technology in different countries and understand the underlying forces preventing or enabling diffusion
• have an understanding of future studies

Toteutustapa

The course is implemented online.

The course is a project consisting of three phases: the individual orientation phase, the team orientattion phase and the project implementation phase.

The project will have c 500 students from around the world from c 10 universities and students will be grouped into teams of five.Students will work on a sustainability challenge given by one global client.

For further information please read Experimenting on a Global Online Learning Network, UAS Journal, Journal of Finnish Universities of Applied Sciences 4/2022 https://urn.fi/URN:NBN:fi-fe2022120569469

Aika ja paikka

The course starts early October and finishes late November early December. The exact dates will be made available during September.

Oppimateriaali ja suositeltava kirjallisuus

In 2024 we will reflect our project experience with the role of innovation and networks

Social Structure and competition in interfirm networks the paradox of embededdness, Brian Uzzi available e.g. in teh book sociology and economic life

Hargadon Andrew, How Breakthroughs happen- the surprising truth about how companies innovate, 2003

Työelämäyhteistyö ja/tai TKI

The project has one global client with a challenge to students on sustainability. Earlier clients have included Barry Callebout second generation chocolate (https://www.barry-callebaut.com/en/manufacturers/trends-insights/renaissance-cocoa), Seventh Generation (https://www.seventhgeneration.com/) and Kone (kone.com)

The project also experiments with global online learning. Our challenge for 2024 is that we will not have one online platform, but that we will try to mirror the content to the local platform of each institution.

Toteutuksen tärkeät päivämäärät

The course is compulsory to the students of the Leading Transformational Change programme. The course will fit between the courses Digital marketing and Nudging. It will be running from early October to early December.

Kansainvälisyys toteutuksella

The course works with and is implemented with c.10 universities around the world: Canada, Belgium, Ecuador, Finland, Indonesia, South Africa and the US.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

The course will have a common rubric for all implemeting institutions. The course will consists of phases which need to be done before moving on to the next phase. These phases will act as toll gates. If they are not done, the student can not proceed to the next stage.

The grading consist of peer evaluation points and the grading of the final contribution ( a video presentation) by two coaches.