Opinto-opas

Osaamistavoitteet

The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies

Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist

Studying methods: exercises, online discussions, group project work, examination

Arviointiasteikko

Hyväksytty/Hylätty

Osaamistavoitteet

The student is able to:
• apply means and processes of service and legal design
• manage legal aspects affecting transformation in business
• utilize visual thinking and communication to secure shared understanding of legal documents
• develop and create legal information, services and systems with their intended users, based on their needs and abilities

Toteutustapa

Legal design in change management (HY00BM75-3004) will be run in Canvas environment during January – April, 2024.

Toteutuksen valinnaiset suoritustavat

A student may demonstrate that she/he has corresponding competence to the study unit's learning outcomes. It is essential to identify and describe the prior competence in concrete terms for the study unit's responsible lecturer.

According to Laurea's degree regulations, all students are entitled to demonstrate their competence, irrespective of where, how and when the student has acquired it. Read more from the student intranet.

Toteutuksen tärkeät päivämäärät

NOTE: The course will be implemented early 2024.

The course includes a few obligatory online sessions:
Jan 17: Orientation
March 19: Development-stage presentations
April 9: Final concept pitches

Deadlines for assignments every two weeks during 2.1.-18.4.2024

Opiskelijan ajankäyttö ja kuormitus

5 ects = approx. 135 hours

Sisältö ja sen jaksotus

The course will follow the service design double diamond process, see Important dates above.

Arviointiasteikko

Hyväksytty/Hylätty

Osaamistavoitteet

The student is able to:
• work with and understand different cultures
• collect data on the diffusion of technology in different countries and understand the underlying forces preventing or enabling diffusion
• have an understanding of future studies

Arviointiasteikko

Hyväksytty/Hylätty

Osaamistavoitteet

The student is able to:
• understand the role of heuristics and biases in business environment
• explore the fields of behavioral economics and behavioral decision making
• identify and evaluate psychological factors that either promote or challenge transformation change
• apply behavioral factors in change management
• analyze ethical aspects of behavioral interventions and nudges

Toteutustapa

In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. We will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.

The study unit is organized virtually on Canvas platform. There is one kick-off lecture on Tuesday, November 21st, 2023, at 17:00 - 18:30 (EET).

The study unit contains a development-oriented essay.

You can reach the instructor and your fellow students through the Q&A discussion board on Canvas platform. You can use the Canvas Inbox or email messages. The instructor gives feedback on the Canvas platform.

Oppimateriaali ja suositeltava kirjallisuus

Course book: Max H. Bazerman, Don A. Moore, Judgment in Managerial Decision Making, 8th Edition, Wiley. https://laurea.finna.fi/Record/3amk.280187

Additional reading materials are given on Canvas platform. Students are also encouraged to search for (academic) literature sources.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

The study unit includes a development-oriented essay where the students are encouraged to solve practical problems at their own workplace.

Toteutuksen tärkeät päivämäärät

Recommended kick-off lecture on Tuesday, November 21st, 2023, at 17:00 - 18:30 (EET) via Zoom.
The study unit and assignments are divided into modules. Each module has a deadline (DL):
Orientation: DL Dec 10, 2023.
Note that you need to complete the assignments of the orientation phase by Dec 10, 2023, to continue further with the study unit.
Module 1: Introduction to heuristics, biases, and nudges in business environment: DL Jan 7, 2024
Module 2: Deeper into behavioral economics: DL Jan 21, 2024
Module 3: Ethical perspectives of nudging: DL Feb 4, 2024
Module 4: Promoting change through behavioral insights : DL Feb 18, 2024
Module 5: Applying behavioral perspective in transformational change management: DL Mar 3, 2024
Retake DL Mar 31, 2024

Kansainvälisyys toteutuksella

Use of international academic literature. International student group.

Opiskelijan ajankäyttö ja kuormitus

Orientation 8 hours
Independent work 125 hours (each module 25 hours)

Sisältö ja sen jaksotus

In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior, and understand the basics of choice architecture.

In this study unit we will take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Master's level education.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."

The student needs to complete the assignments of the orientation phase by xx.xx.xxxx to continue further with the study unit.

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• identify the role of information in a value creation process
• apply the skill of vicarious thinking in everyday negotiations and decision making
• understand the marginal cost zero characteristic of data based goods (non-rivalry goods) and be able to create related new business models embracing this characteristic
• able to measure the position in a network and understand the value of different positions in a net-work
• understand value creation in network environments
• analyze the competitive strengths of companies working in a digital environment providing digital services

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• identify the role of information in a value creation process
• apply the skill of vicarious thinking in everyday negotiations and decision making
• understand the marginal cost zero characteristic of data based goods (non-rivalry goods) and be able to create related new business models embracing this characteristic
• able to measure the position in a network and understand the value of different positions in a net-work
• understand value creation in network environments
• analyze the competitive strengths of companies working in a digital environment providing digital services

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• apply means and processes of service and legal design
• manage legal aspects affecting transformation in business
• utilize visual thinking and communication to secure shared understanding of legal documents
• develop and create legal information, services and systems with their intended users, based on their needs and abilities

Toteutustapa

Legal design in change management (HY00BM75-3004) will be run in Canvas environment during January – April, 2024.

Toteutuksen valinnaiset suoritustavat

A student may demonstrate that she/he has corresponding competence to the study unit's learning outcomes. It is essential to identify and describe the prior competence in concrete terms for the study unit's responsible lecturer.

According to Laurea's degree regulations, all students are entitled to demonstrate their competence, irrespective of where, how and when the student has acquired it. Read more from the student intranet.

Toteutuksen tärkeät päivämäärät

NOTE: The course will be implemented early 2024.

The course includes a few obligatory online sessions:
Jan 17: Orientation
March 19: Development-stage presentations
April 9: Final concept pitches

Deadlines for assignments every two weeks during 2.1.-18.4.2024

Opiskelijan ajankäyttö ja kuormitus

5 ects = approx. 135 hours

Sisältö ja sen jaksotus

The course will follow the service design double diamond process, see Important dates above.

Arviointiasteikko

Hyväksytty/Hylätty

Osaamistavoitteet

The student is able to:
• understand the role of heuristics and biases in business environment
• explore the fields of behavioral economics and behavioral decision making
• identify and evaluate psychological factors that either promote or challenge transformation change
• apply behavioral factors in change management
• analyze ethical aspects of behavioral interventions and nudges

Toteutustapa

In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. We will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.

The study unit is organized virtually on Canvas platform. There is one kick-off lecture on Tuesday, November 21st, 2023, at 17:00 - 18:30 (EET).

The study unit contains a development-oriented essay.

You can reach the instructor and your fellow students through the Q&A discussion board on Canvas platform. You can use the Canvas Inbox or email messages. The instructor gives feedback on the Canvas platform.

Oppimateriaali ja suositeltava kirjallisuus

Course book: Max H. Bazerman, Don A. Moore, Judgment in Managerial Decision Making, 8th Edition, Wiley. https://laurea.finna.fi/Record/3amk.280187

Additional reading materials are given on Canvas platform. Students are also encouraged to search for (academic) literature sources.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

The study unit includes a development-oriented essay where the students are encouraged to solve practical problems at their own workplace.

Toteutuksen tärkeät päivämäärät

Recommended kick-off lecture on Tuesday, November 21st, 2023, at 17:00 - 18:30 (EET) via Zoom.
The study unit and assignments are divided into modules. Each module has a deadline (DL):
Orientation: DL Dec 10, 2023.
Note that you need to complete the assignments of the orientation phase by Dec 10, 2023, to continue further with the study unit.
Module 1: Introduction to heuristics, biases, and nudges in business environment: DL Jan 7, 2024
Module 2: Deeper into behavioral economics: DL Jan 21, 2024
Module 3: Ethical perspectives of nudging: DL Feb 4, 2024
Module 4: Promoting change through behavioral insights : DL Feb 18, 2024
Module 5: Applying behavioral perspective in transformational change management: DL Mar 3, 2024
Retake DL Mar 31, 2024

Kansainvälisyys toteutuksella

Use of international academic literature. International student group.

Opiskelijan ajankäyttö ja kuormitus

Orientation 8 hours
Independent work 125 hours (each module 25 hours)

Sisältö ja sen jaksotus

In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior, and understand the basics of choice architecture.

In this study unit we will take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Master's level education.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."

The student needs to complete the assignments of the orientation phase by xx.xx.xxxx to continue further with the study unit.

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies

Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist

Studying methods: exercises, online discussions, group project work, examination

Arviointiasteikko

Hyväksytty/Hylätty

Osaamistavoitteet

The student is able to:
• work with and understand different cultures
• collect data on the diffusion of technology in different countries and understand the underlying forces preventing or enabling diffusion
• have an understanding of future studies

Arviointiasteikko

Hyväksytty/Hylätty