Opinto-opas

Osaamistavoitteet

The student is able to
- understand the role of heuristics and biases in everyday decision making
- explore the fields of behavioral economics and behavioral decision making
- identify and apply psychological factors in business and public policy applications
- evaluate development plans from behavioral perspective
- analyze ethical aspects of behavioral interventions and nudges  

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- identify and deeply understand cross-cultural issues related to service development
- manage multicultural teams and projects
- support and develop frontline personnel's intercultural communication competences
- involve diverse customers in the service design processes

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- explain the importance of cost accounting and budgeting for decision making
- use key performance indicators in the service development context
- analyse customer profitability
- develop value-based pricing

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- discuss how to create digital service and basics of interaction design
- use service design skills in designing digital service
- analyse clients digital strategy in the service design perspective
- work with co-workers and clients in co-creative digital service projects
- manage digital service design projects

Toteutustapa

In this study unit students learn basics of digital service design related topics: user-experience design (UX Design), interaction design (IXD), user-interface design (UI Design) and digital prototyping.

Digitalisation promotes business opportunities, but also creates complexity. As digitalisation reaches to every society, every industries and business sectors, all business enterprises need to understand the opportunities with digitalisation. The importance of designing digital service that are viable, feasible and desirable is a challenge faced by all businesses. Today, any digitally-enabled service provide both a great opportunity to deliver compelling user experience and personalised digital content - but also great risks of driving the customers crazy with complicated user interfaces and confusing technology. Designing successful service in the digital era requires first, a multi-disciplinary team with expertise in interaction design, user research and other disciplines. Second, knowledge and knowhow on relevant methods and tools. This study unit addresses the use of service design in digital contexts as a methodological starting point.

This study unit consists of several pre-assignments, four (4) mandatory contact sessions, individual assignments, group assignments and weekly design meetings with the project partner and optional group mentoring sessions with the supervisors. Also, active participation and co-work with the project partner case is required to complete the study unit acceptably. Hence, a student must be present, participate each contact session and work closely together with team and project partner to complete this study unit successfully.

Students meet the client, form small design teams (3-4 persons) to work with the project partner whose service is strongly delivered in digital channels. On other contact session students deepen their understanding of the topics and finally present their final group work and digital service prototype for the project partner.

Toteutuksen valinnaiset suoritustavat

This study unit is once a year available, and there is no optional way to complete the study unit.

Työelämäyhteistyö ja/tai TKI

Students work with a project partner to solve the partner's design challenge in digital service context.

Toteutuksen tärkeät päivämäärät

All four contact sessions are mandatory for the students. The sessions will be organised in Zoom.

Kansainvälisyys toteutuksella

International student group

Lisätietoja opiskelijoille

This study unit is for the Master degree and YAMK students only.

As students deepen their service design skills into digital context, the following completed and evaluated study units (in Finnish or English) are prerequisites to enroll this study unit:
- MY00BR11 Muotoiluajattelu or A9299 Design Thinking
- A9457 Palvelumuotoilun prosessi ja menetelmät, A9303 Service Design Process and Methods or A9408 Methods of Service Design

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1-2)

Knowledge base: To gather, process, produce and evaluate information widely. To use concepts of the area of expertise systematically. Problem solving: To solve problems in research, development and/or innovation activities.

Development: To recognize and analyze focuses of development making use of the knowledge base.

Communication: To communicate clearly both orally and in writing.

Arviointikriteerit, hyvä (3-4)

Knowledge base: To gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. To use concepts of the area of expertise fairly.

Problem solving: To solve problems in research, development and/or innovation activities by applying and combining information from different fields.

Development: To create target-oriented, justified development plans considering the community.

Communication: To communicate in a competent, clear and consistent manner both orally and in writing.

Arviointikriteerit, kiitettävä (5)

Knowledge base: To create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion.

Problem solving: To solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields.

Development: To develop the activities of the competence area in a target-oriented and communal fashion.

Communication: To communicate convincingly both orally and in writing to audiences within and exterior to the field

Osaamistavoitteet

The student is able to
- explain the evolution of services marketing thought
- identify the strategic approach in service marketing
- establish, maintain and develop customer relationships
- conceptualize and sell services

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- communicate and share service development ideas and objectives by using graphic software
- visualize a service development process or a service concept by using and editing computer graphics (photos, graphic elements and charts)

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- understand the role of heuristics and biases in everyday decision making
- explore the fields of behavioral economics and behavioral decision making
- identify and apply psychological factors in business and public policy applications
- evaluate development plans from behavioral perspective
- analyze ethical aspects of behavioral interventions and nudges  

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- identify and deeply understand cross-cultural issues related to service development
- manage multicultural teams and projects
- support and develop frontline personnel's intercultural communication competences
- involve diverse customers in the service design processes

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- explain the evolution of services marketing thought
- identify the strategic approach in service marketing
- establish, maintain and develop customer relationships
- conceptualize and sell services

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- explain the importance of cost accounting and budgeting for decision making
- use key performance indicators in the service development context
- analyse customer profitability
- develop value-based pricing

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- communicate and share service development ideas and objectives by using graphic software
- visualize a service development process or a service concept by using and editing computer graphics (photos, graphic elements and charts)

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to
- discuss how to create digital service and basics of interaction design
- use service design skills in designing digital service
- analyse clients digital strategy in the service design perspective
- work with co-workers and clients in co-creative digital service projects
- manage digital service design projects

Toteutustapa

In this study unit students learn basics of digital service design related topics: user-experience design (UX Design), interaction design (IXD), user-interface design (UI Design) and digital prototyping.

Digitalisation promotes business opportunities, but also creates complexity. As digitalisation reaches to every society, every industries and business sectors, all business enterprises need to understand the opportunities with digitalisation. The importance of designing digital service that are viable, feasible and desirable is a challenge faced by all businesses. Today, any digitally-enabled service provide both a great opportunity to deliver compelling user experience and personalised digital content - but also great risks of driving the customers crazy with complicated user interfaces and confusing technology. Designing successful service in the digital era requires first, a multi-disciplinary team with expertise in interaction design, user research and other disciplines. Second, knowledge and knowhow on relevant methods and tools. This study unit addresses the use of service design in digital contexts as a methodological starting point.

This study unit consists of several pre-assignments, four (4) mandatory contact sessions, individual assignments, group assignments and weekly design meetings with the project partner and optional group mentoring sessions with the supervisors. Also, active participation and co-work with the project partner case is required to complete the study unit acceptably. Hence, a student must be present, participate each contact session and work closely together with team and project partner to complete this study unit successfully.

Students meet the client, form small design teams (3-4 persons) to work with the project partner whose service is strongly delivered in digital channels. On other contact session students deepen their understanding of the topics and finally present their final group work and digital service prototype for the project partner.

Toteutuksen valinnaiset suoritustavat

This study unit is once a year available, and there is no optional way to complete the study unit.

Työelämäyhteistyö ja/tai TKI

Students work with a project partner to solve the partner's design challenge in digital service context.

Toteutuksen tärkeät päivämäärät

All four contact sessions are mandatory for the students. The sessions will be organised in Zoom.

Kansainvälisyys toteutuksella

International student group

Lisätietoja opiskelijoille

This study unit is for the Master degree and YAMK students only.

As students deepen their service design skills into digital context, the following completed and evaluated study units (in Finnish or English) are prerequisites to enroll this study unit:
- MY00BR11 Muotoiluajattelu or A9299 Design Thinking
- A9457 Palvelumuotoilun prosessi ja menetelmät, A9303 Service Design Process and Methods or A9408 Methods of Service Design

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1-2)

Knowledge base: To gather, process, produce and evaluate information widely. To use concepts of the area of expertise systematically. Problem solving: To solve problems in research, development and/or innovation activities.

Development: To recognize and analyze focuses of development making use of the knowledge base.

Communication: To communicate clearly both orally and in writing.

Arviointikriteerit, hyvä (3-4)

Knowledge base: To gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. To use concepts of the area of expertise fairly.

Problem solving: To solve problems in research, development and/or innovation activities by applying and combining information from different fields.

Development: To create target-oriented, justified development plans considering the community.

Communication: To communicate in a competent, clear and consistent manner both orally and in writing.

Arviointikriteerit, kiitettävä (5)

Knowledge base: To create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion.

Problem solving: To solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields.

Development: To develop the activities of the competence area in a target-oriented and communal fashion.

Communication: To communicate convincingly both orally and in writing to audiences within and exterior to the field