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Latest Trends of Social Media and Marketing Automation (5 cr)

Code: TO00BT65-3009

General information


Enrollment
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
Timing
01.10.2026 - 31.12.2026
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
0 cr
Virtual proportion
5 cr
Mode of delivery
Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Virtual Campus
Teaching languages
English
Seats
20 - 60
Degree programmes
Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
Marjaana Ajanto
Anna Nolvi
Teacher in charge
Anna Nolvi
Groups
CCH226SY
Complementary competence (bachelor’s studies in English), S26, Business, administration and law
HLA224KA2
Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K24, Leppävaara
TOH226SY
Täydentävä osaaminen (amk-tutkinto), S26, Kauppa, hallinto ja oikeustieteet
HLA225KA2
Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K25, Leppävaara
Study unit
TO00BT65

Learning outcomes

The student is able to
- design and evaluate successful social media strategy
- develop social media actions in customer aquisition and to reach sales targets
- monitor and analyze customer engagement
- compare and evaluate different digital marketing platforms and tools

Evaluation scale

H-5

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