Latest Trends of Social Media and Marketing Automation (5 cr)
Code: TO00BT65-3009
General information
- Enrollment
-
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
- Timing
-
01.10.2026 - 31.12.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Teachers
- Marjaana Ajanto
- Anna Nolvi
- Teacher in charge
- Anna Nolvi
- Groups
-
CCH226SYComplementary competence (bachelor’s studies in English), S26, Business, administration and law
-
HLA224KA2Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K24, Leppävaara
-
TOH226SYTäydentävä osaaminen (amk-tutkinto), S26, Kauppa, hallinto ja oikeustieteet
-
HLA225KA2Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K25, Leppävaara
- Study unit
- TO00BT65
Learning outcomes
The student is able to
- design and evaluate successful social media strategy
- develop social media actions in customer aquisition and to reach sales targets
- monitor and analyze customer engagement
- compare and evaluate different digital marketing platforms and tools
Evaluation scale
H-5