Sales and Managing Customerships (10 cr)
Code: TO00BL02-3026
General information
- Enrollment
-
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
- Timing
-
01.01.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 5 cr
- Virtual proportion
- 5 cr
- RDI proportion
- 4 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Teachers
- Johanna Lunkka
- Veera Lassila
- Teacher in charge
- Veera Lassila
- Groups
-
HLA224KA2Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K24, Leppävaara
-
TOH225SYTäydentävä osaaminen (amk-tutkinto), S25, Kauppa, hallinto ja oikeustieteet
-
HLA224SALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S24, Leppävaara
- Study unit
- TO00BL02
Learning outcomes
The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control
Evaluation scale
H-5