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Sales and Managing Customerships (10 cr)

Code: TO00BL02-3027

General information


Enrollment
30.03.2026 - 05.04.2026
Registration for introductions has not started yet.
Timing
01.05.2026 - 31.08.2026
The implementation has not yet started.
Number of ECTS credits allocated
10 cr
Local portion
0 cr
Virtual proportion
10 cr
RDI proportion
4 cr
Mode of delivery
Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Virtual Campus
Teaching languages
Finnish
Seats
20 - 60
Degree programmes
Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
Johanna Lunkka
Veera Lassila
Teacher in charge
Johanna Lunkka
Groups
TOH225SY
Täydentävä osaaminen (amk-tutkinto), S25, Kauppa, hallinto ja oikeustieteet
Study unit
TO00BL02

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Evaluation scale

H-5

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