Digital Marketing Project: Social Media Videos for MyHomesID (15 op)

Tavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Aika ja paikka

Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

Project Description:

This project focuses on designing, writing, producing, and possibly editing short videos for marketing purposes for My HomesID. The goal is to create compelling, publishable video content that aligns with the company's image and marketing strategy.

Key Project Activities:
Video Design and Scripting
Producing videos according to the approved scripts
Possibly Video Editing: Depending on the project team's skills
Incorporating client feedback and scripted content to the videos, to ensure project success
Measuring the engagement and awareness the social media advertising

Preferred Skillset:

Editing, Filming & applicants who are comfortable appearing on camera are preferred, as some videos may require on-screen presence.

Expected Outcomes:
The project aims to deliver a series of professional level marketing videos that effectively promote My HomesID's services.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is MyHomesID

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is mandatorynto take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Työelämäyhteistyö ja/tai TKI

Working life partner:MyHomesID

Toteutuksen tärkeät päivämäärät

Kick-Off (mandatory participation): TBA, 4th of Sep.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Kansainvälisyys toteutuksella

The project is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

The weekly project meeting 9-15 on Hyvinkää campus is mandatory!

Also, please note that the selected students will be assigned a preliminary task of writing an essay. This is workload is considered to be 3 study credits, equivalent of a standard knowledge base essay. It is due to be returned on 15th of September. The aim is to reduce workload from the November. More information will be sent for the participating students.

Sisältö ja sen jaksotus

Expected Outcomes:
The project aims to deliver a series of professional level marketing videos that effectively promote My HomesID's services.

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.