Opinto-opas

Osaamistavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Toteutustapa

Project Description:

This project focuses on designing, writing, producing, and possibly editing short videos for marketing purposes for My HomesID. The goal is to create compelling, publishable video content that aligns with the company's image and marketing strategy.

Key Project Activities:
Video Design and Scripting
Producing videos according to the approved scripts
Possibly Video Editing: Depending on the project team's skills
Incorporating client feedback and scripted content to the videos, to ensure project success
Measuring the engagement and awareness the social media advertising

Preferred Skillset:

Editing, Filming & applicants who are comfortable appearing on camera are preferred, as some videos may require on-screen presence.

Expected Outcomes:
The project aims to deliver a series of professional level marketing videos that effectively promote My HomesID's services.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is MyHomesID

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is mandatorynto take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Arviointiasteikko

H-5

Lisätiedot

Projektissa syntyy vastaavaa osaamista kuin opintojaksolla HL00BQ81 Digital Marketing and Sales ja HL00BQ82 Data-driven Decision Making, joten suoritettuasi tämän opinnon et voi sisällyttää mainittuja opintojaksoja tutkintoon.