Digital Marketing and Sales Project: Market Analysis of Reporting Tool in Europe - Digital Marketing Plan (15 op)

Tavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Aika ja paikka

Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

The project is completed in cooperation with a working life partner in a P2P learning environment. Our working life partner is a Finnish software company Eduix, Customer Service Manager Minna Ilmen.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (Digital Marketing and Sales in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Using artificial intelligence:
In project work, the teacher's instructions for using artificial intelligence are followed. The teacher creates AI usage guidelines for different activities so students know when and how they can use these tools. The students must follow these instructions. It is important to note that the teacher can also prohibit the use of artificial intelligence in individual tasks.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Työelämäyhteistyö ja/tai TKI

Our working life partner is Customer Service Manager Minna Ilmen from a Finnish software company Eduix.

Toteutuksen tärkeät päivämäärät

The Project Kick-Off (mandatory participation) will be held on Thursday September 5 at 9.30-11.30 am on Hyvinkää campus, 3rd floor, room 3-13.

It is compulsory to participate in the project Kick-Off meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Kansainvälisyys toteutuksella

The project is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Sisältö ja sen jaksotus

Aims of the project:

Background:
Sofware company Eduix has developed a financial reporting service especially for the EU projects management. Potential users of this service are organizations that implement projects and
1) need a view of the financial realization of the project for their own use: how the incurred costs correspond to budgeting: working hours & purchases
2) report on the project finances to the project financiers and act as a project coordinator, meaning that the project partners report the situation of their own sub-project through Eduix.
(Technical background information: the service is offered as SaaS, it is provided by a Finnish software house, i.e. Eduix)

Outcome of the project - Digital Marketing Plan:
First to find out
-What is the market potential in Europe?
-Potential customers?
-Which potential customers from Europe can be identified?
-What similar operators can be found in different countries?
As an example, the user of the service like operators as Nordunet, which implement extensive EU projects as coordinators.
-What other target groups are identified?

Digital Marketing plan:
A plan especially for digital marketing:
Which channels should be used to reach the target audience?
How to develop a plan for communication the awareness of the service?
> It´s possible to test the plan in practice with various measures:
keyword research, campaign planning & content production & monitoring & changes

Keywords: Benchmarking, Digital Marketing Plan, Market Analysis

Students are working in Canvas environment Digital Marketing and Sales: Digitalization, digital information and its impact on sales and marketing. This is fully online study unit designed as self-paced. All the material is in the course environment.

Welcome to the team!
Mervi Talonen
Lecturer, Business Management

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.