Service Design: Designing marketing products for MyHomesID (15 op)
Toteutuksen tunnus: HL00BU34-3057
Toteutuksen perustiedot
Ilmoittautumisaika
25.11.2024 - 01.12.2024
Ajoitus
01.01.2025 - 31.07.2025
Opintopistemäärä
15 op
TKI-osuus
15 op
Toteutustapa
Lähiopetus
Yksikkö
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Toimipiste
Laurea Hyvinkää
Opetuskielet
- Englanti
Paikat
5 - 8
Koulutus
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää
Opettaja
- Pyry Airaksinen
- Aapo Hollanti
Vastuuopettaja
Aapo Hollanti
Ryhmät
-
HLB224KA2Liiketalouden koulutus, projektijohtaminen, monimuotototeutus, K24, Hyvinkää
Osaamistavoitteet
The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations
Toteutustapa
This Service Design project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is MyHomesID Oy.
Project Description: In this project, students will engage in a comprehensive service design approach to create multilingual marketing materials for MyHomesID. Leveraging the diverse backgrounds of exchange students on campus, the project aims to translate and culturally adapt marketing content into various languages. The project will incorporate service design principles to ensure that the marketing products are not only translated but also tailored to resonate with different target audiences effectively.
The enrolled students will develop their competencies related to the study in question during this project implementation.
Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.
Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.
Laurea reserves the right to make changes.
Quality of implementation has been evaluated and self-evaluation report is available Teams.
Arviointiasteikko
H-5
Lisätiedot
Projektissa syntyy vastaavaa osaamista kuin opintojaksolla R0216 Service Design ja Corporate Social Responsibility, joten suoritettuasi tämän opinnon et voi sisällyttää mainittuja opintojaksoja tutkintoon.