Opinto-opas

Osaamistavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Toteutustapa

PROJEKTI: Tekoälyn hyödyntäminen yritysten liiketoiminnan kehittämisessä. Projekti toteutetaan yhteistyössä USA:n Mount St. Joseph Universityn (MSJ /cITe ) kanssa. Opiskelijat työskentelevät yhdessä MSJ:n opiskelijoiden kanssa pienryhmittäin /-pareittain siten, että kussakin pienryhmässä on vähintään yksi MSJ- ja Laurea-opiskelija. Pääpaino projektissa on käsikirjoittaa ja tuottaa koolutusvideoita, miten tekoälyä voidaan hyödyntää liiketoiminnan kehittämisessä.
PROJEKTIN TOIMEKSIANTAJA: Tekoälykeskus Oy

PROJEKTITYÖSKENTELYVIIKKO: Matka USA:n yhteistyöyliopistoon (Mount St.Joseph University) on 14.-18.10.2024. Laurean kokonaistuki matkalle on 1170€/opiskelija. Loput kuluista ovat opiskelijan omavastuulla.

HUOM! Osa työskentelystä on englanniksi; tietoperusta, MSJ-yhteistyö, videot, projektityöskentelyviikko ja Digital Marketing and Sales canvas-työtilan tehtävät.

DM & S canvas työtila: AVATAAN HETI, KUN OPISKELIJAT VALITTU
- 4-5 itseopiskeltavaa sertifikaattia Digital- Marketing and Sales Canvas-työtilasta.

OHJAUSAIKA: Keskiviikkoisin klo 10-11 JA viikottaiset virtuaalitapaamiset USA:n MSJ cITe-tiimin kanssa ke-iltapäivisin klo 15-16 (Aikero Suomi-Cinncinati 7h)

Aloitustapaaminen Hyvinkään kampuksella 4.9.10 klo 9-16. PAKOLLINEN LÄSNÄOLO

Intensiiviviikko USA:ssa Cincinatissa: 14.-18.10.2024 (ma-pe). PAKOLLINEN.

Huomioithan edellä olevat aikataulut muissa asioissasi - työt ym.
Projektiin osallistuminen edellyttää ehdotonta sitoutumista USA-tiimin kanssa sovittavaan projektityöaikaan koko syksyn 24 ja markaan 14.-18.10.2024.

Varaamme oikeuden haastatella ilmoittautuneet.

Varaamme oikeudet projektia koskeviin muutoksiin.

Oppimateriaali ja suositeltava kirjallisuus

Canvas työtila: Digital Marketing and Sales / tai erikseen sovittu materiaali

Työelämäyhteistyö ja/tai TKI

Tuotetaan tekoälystä videoita yritysten käyttöön.
PROJEKTIN TOIMEKSIANTAJA: Tekoälykeskus Oy

Toteutuksen tärkeät päivämäärät

Kick-Off (Pakollinen): Hyvinkään kampus 4.9.2024 pakollinen

Projektiohjaukset pakollisia viikottain kuten myös Usa-tiimin kanssa sovittavat yhteistyöskentelyajat.

The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Kansainvälisyys toteutuksella

Matka USA:n yhteistyöopistoon Mount St.Joseph University 14.-18.10.2024. PAKOLLINEN.
Projekti tehdään MSJ:n yliopiston edustajien kanssa.

https://www.msj.edu/
Yhteistyötaho MSJ:ssa: https://cite.msj.edu/

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Sisältö ja sen jaksotus

Projektin tavoitteet ja tuotokset:
1) Koulutusvideoiden käsikirjoitukset
2) Koulutusvideot tekoälystä yrityksille

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

Lisätiedot

Projektissa syntyy vastaavaa osaamista kuin opintojaksolla HL00BQ81 Digital Marketing and Sales ja HL00BQ82 Data-driven Decision Making, joten suoritettuasi tämän opinnon et voi sisällyttää mainittuja opintojaksoja tutkintoon.