Digital Marketing and SaleDigital Marketing and Sales Project: Creating AI Learning Videos for Companies within cITe-Laurea Colloborations - Focus on Remote Studying (15 cr)
Code: HL00BU35-3042
General information
Enrollment
20.05.2024 - 26.05.2024
Timing
02.09.2024 - 17.12.2024
Number of ECTS credits allocated
15 op
Virtual proportion
10 op
RDI proportion
15 op
Mode of delivery
34 % Contact teaching, 66 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
5 - 5
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Taru Tallgren
- Pyry Airaksinen
- Tero Uusitalo
Teacher in charge
Tero Uusitalo
Groups
-
HLB223SA2Liiketalouden koulutus, projektijohtaminen, monimuotototeutus, S23, Hyvinkää
-
HLB223SALiiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, S23, Hyvinkää
Learning outcomes
The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts
Grading scale
H-5
Further information
The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.