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Complementary Competence, bachelor’s studies in English (CCM2), Services

Credits:
60 ects

Complementary competence (bachelor’s studies in English), S24, Services
Curriculum code
(CCM224SY)
Complementary competence (bachelor’s studies in English), S23, Services
Curriculum code
(CCM223SY)
Complementary competence (bachelor’s studies in English), S22, Services
Curriculum code
(CCM222SY)
Complementary competence (bachelor’s studies in English), S21, Services
Curriculum code
(CCM221SY)
Complementary competence (bachelor’s studies in English), S20, Services
Curriculum code
(CCM220SY)
Complementary competence (bachelor’s studies in English), S19, Services
Curriculum code
(CCM219SY)
Enrollment

31.08.2023 - 17.09.2023

Timing

19.09.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Laurea Leppävaara

Teaching languages
  • English
Seats

10 - 40

Degree programmes
  • Degree Programme in Hospitality Management and Service Design (PHA2), Laurea Leppävaara
  • Complementary Competence, bachelor’s studies in English (CCM2), Services
Teachers
  • Marjukka Turunen
Teacher in charge

Marjukka Turunen

Groups
  • PHA223SN
    Degree Programme in Hospitality Management and Service Design, daytime studies, S23, Leppävaara
  • CCM223SY
    Complementary competence (bachelor’s studies in English), S23, Services

Learning outcomes

The student is able to:
- define tourism as a part of the global economy
- analyze the tourism sector

Grading scale

H-5

Enrollment

27.11.2023 - 14.01.2024

Timing

02.02.2024 - 30.04.2024

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages
  • English
Seats

20 - 40

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
  • Complementary Competence, bachelor’s studies in English (CCM2), Services
Teachers
  • Heidi Vähänikkilä
  • Kaija Meriläinen
Teacher in charge

Kaija Meriläinen

Groups
  • CCM223SY
    Complementary competence (bachelor’s studies in English), S23, Services
  • TOP223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Palvelualat

Learning outcomes

The student is able to:
- plan and establish an customer oriented event
- manage event process successfully
- evaluate and measure event process on different perspectives (aims, economic efficiency, functionality, customer satisfaction) and create new improvement ideas

Teaching methods

This study unit is a practical study unit conserning event planning and establishing.
Study unit has two different implementation, students will have a chance to choose either one. (Exception: plan A is not open for exchange students but only for Laurea's Finnish and English degree students).
Plan A: Implementation is a joined study unit with BUAS, NL; InHolland, NL; Vives, BE and LapinAMK, FI. Studies are online studies called Pressure cookers and a week intensive at Helsinki organizing an event.

Plan B) Still a question mark !!Students will help to organize international swimming competition called Swim Meet 23. Students plan and establish certain parts of competition at Mäkelänrinne pool, Helsinki.

Learning materials and recommended literature

Materials listed at Canvas online learning platform.

Alternative completion methods of implementation

According to Laurea's policy. Check details students Intranet.

Co-operation with working life and/or RDI

Plan A:
Unisef Finland
Ronald McDonald lastentalosäätiö
MLL uusimaa
Helsingin Allergia- ja astmayhdistys ry
Mahdollisuuksien tori/Maailma kylässä
5 TBA
Plan B: Aquatics Finland

Important dates

You must be present at first meeting. (Check more details of Laurea's Policy from Intranet).
Plan A: intensive week 22.-26.4
Plan B: Swim meet event at Mäkelänrinne swimming pool

Students workload

We will check together at first meeting.

Content and scheduling

Plan A: Five (5) Pressure cookers 8 hours each from 10 to 18 + intensive week
Plan B: Regular guidance meeings with teachers, lots of independent team work + event.

Grading scale

H-5

Enrollment

27.11.2023 - 07.01.2024

Timing

12.01.2024 - 14.06.2024

Number of ECTS credits allocated

10 op

Virtual proportion

8 op

RDI proportion

5 op

Mode of delivery

20 % Contact teaching, 80 % Distance learning

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages
  • English
Seats

20 - 75

Degree programmes
  • Degree Programme in Safety, Security and Risk Management (HRA), Laurea Leppävaara
  • Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
  • Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
  • Complementary Competence, bachelor’s studies in English (CCM2), Services
Teachers
  • Anja Aatsinki
  • Kaci Bourdache
  • Veli Sulkava
Teacher in charge

Kaci Bourdache

Scheduling groups
  • Avoin AMK 1 (Size: 10. Open UAS: 10.)
Groups
  • CCM223SY
    Complementary competence (bachelor’s studies in English), S23, Services
  • TOP223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Palvelualat
Small groups
  • Avoin AMK 1

Learning outcomes

The student is able to:
- define information and cyber security compliance requirements, best practices and apply those
- assess and manage information and cyber security risks
- create administrative, operational, technical and physical procedures
- plan, assess and develop information and cyber security

Teaching methods

The study unit includes a development assignment in groups as well as contact- and online studies.

Teaching language is English.

Location and time

Times and dates of teaching are in Pakki. The dates are on the contact days of blended learning in this study programme.

As per the degree regulations, accepting your place in the study unit requires presence in the first session or an appropriate announcement of your absence in advance.

Learning materials and recommended literature

Latest at the start of each theme the relevant study materials are presented (themes can be found in Content and scheduling)

The development assignment requires at least the correct use of professional concepts and background theory.

The exam focuses on knowledge of relevant legislation and regulations.

Materials created by teachers (copyright holders) are licensed CC-BY-NC-SA unless otherwise noted.

Alternative completion methods of implementation

According to degreer regulations, every student has the right to complete this study unit in one of the following methods:
-Recognition of Prior Learning (requires a competence analysis and a demonstration of competence)
-Work-based Learning (requires a working life partner or workplace)
If you wish to propose either of these, please be in touch with the responsible teacher as soon as possible after enrolling.

Co-operation with working life and/or RDI

The study unit uses working life experts.
The development assignment is project-based and based on working life requirements.

Important dates

-First contact session = accepting place in study unit and handing out of development assignment
-Return of development assignment: 19.5
-Online exam must be completed: 7-9.5.
-1st exam retake: 22.5-23.5
-2nd exam retake: 5-6.6
(Incomplete or skipped exams count as one attempt)

Forms of internationality

Study unit is implemented in English using international sources.
Study unit is attended by exchange students.

Students workload

Attendance in all contact sessions is recommended.
Students should prepare for following workload (calculated as a maximum; prior learning can lower the workload)
-Workload total is 10 credits = 270 hours, everything included.
-Implementation lasts approximately 18 weeks. Students should prepare for on average 15 hours of study time every week after the study unit begins.
-New subjects and materials are presented every 4-5 weeks, split into themes.
Assessment of hourly workloads:
-Contact teaching physicall 24 hours and contact sessions online 4 hours
-Online studying and independent study online/with distributed materials incl. portfolio 90 hours
-Group work on development assignment and guidance 110 hours
-Exam and preparation for it (independent study) 42 hours

Content and scheduling

Teaching has been divided into four themes. Every theme includes contact teaching and online studies. The teaching progresses mainly in the order of the themes below.
The exam that will be completed at the end of the study unit has questions from every theme.
- Theme 1: Information Security Management
- Theme 2: Personnel Security
- Theme 3: Cybersecurity Management
- Theme 4: Physical Security

Further information for students

IMPORTANT! Read carefully! If anything below is unclear, please be in touch with the responsible teacher.

1. Before enrolling to this study unit, you should have adequate competence of safety, security and risk management, which you can acquire for example by completing study unit HT00BN79 Basics of Corporate Safety, Security and Risk Management (10 cr) or TO00BS57 Basic Theory of Corporate Safety, Security and Risk Management (5 cr) at Open University of Applied Sciences

2. Those enrolling are recommended to have completed the study unit Information- and Cybersecurity 5 cr, or have the equivalent knowledge otherwise. This study unit does not cover the basics of topics.

3. Quota for Open University of Applied sciences Students is 10 places.

Grading scale

H-5

Evaluation methods and criteria

In this study unit the assessing of the competences will be done by using the criteria set for requirement level 2.

The grade of the study unit is determined as the weighted overall result of three assessed implementation parts.

The implementation parts to be assessed are:
-Development assignment in groups: 40% of grade
-Individually completed porfolio assignment: 30% of grade
-Individually completed online exam: 30% of grade

Online exam is evaluated based on points score. More information on this and evaluation of other implementation parts can be found in the grading scale, below.

Schedule of assessment: each implementation part will be graded within four weeks of the last possible completion date, but the entire study unit must be graded withing three weeks of the end of the study unit.

Evaluation criteria, fail (0)

One or more of the implementation parts is missing.
One or more of the implementation parts does not fulfill the criteria of Satisfactory (1-2).

Evaluation criteria, satisfactory (1-2)

A satisfactory (1) exam result has 50-59% of maximum score.
A satisfactory (2) exam result has 60-69% of maximum score.

The development assignment and portfolio assignment graded Satisfactory (1), if the student (or group):
-Follows the given assignment
-Uses professional concept consistently
-Shows that they have familiarized themselves with the knowledge base
-Is able to report and communicate professionally
-Is able to act independently taking into account the operating environment

The development assignment is graded Satisfactory (2), if the assignment or group fulfills the above criteria and in addition some of the criteria of Good (3-4).

Evaluation criteria, good (3-4)

A good (3) exam result has 70-79% of maximum score.
A good (4) exam result has 80-89% of maximum score.

The development assignment is graded Good (3), if the student (or group):
-Follows the given assignment
-Critically evaluates information and justify their actions with science-based knowledge
-Proposes professional, creative solutions
-Is able to report and communicate professionally
-Is able to act independently taking into account the operating environment
The development assignment is graded Good (4), if the assignment or group fulfills the above criteria and in addition some of the criteria of Excellent (5)

Evaluation criteria, excellent (5)

An excellent (5) exam result has 90-100% of maximum score.

The development assignment is graded Excellent (5), if the student (or group):
-Follows the given assignment
-Analyses the acquired information, draws conclusions and combines theoretical knowledge with experiential knowledge
-Proposes professional, creative solutions
-Evaluates the applicability of produced knowledge, skill or idea to other contexts as well as their impact
-Is able to report and communicate professionally
-Is able to act independently taking into account the operating environment

Qualifications

Before enrolling to this study unit, you should have adequate competence of safety, security and risk management, which you can acquire for example by completing study unit HT00BN79 Basics of Corporate Safety, Security and Risk Management (10 cr) or TO00BS57 Basic Theory of Corporate Safety, Security and Risk Management (5 cr) at Open University of Applied Sciences

Enrollment

27.11.2023 - 03.12.2023

Timing

05.02.2024 - 31.03.2024

Number of ECTS credits allocated

3 op

Virtual proportion

2 op

RDI proportion

1 op

Mode of delivery

34 % Contact teaching, 66 % Distance learning

Unit

Laurea university of applied sciences

Teaching languages
  • English
Seats

5 - 10

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
  • Complementary Competence, bachelor’s studies in English (CCM2), Services
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
  • Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Teachers
  • Johanna Lunkka
  • Päivi Williams
Teacher in charge

Johanna Lunkka

Groups
  • TOH223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
  • CCM223SY
    Complementary competence (bachelor’s studies in English), S23, Services
  • CCH223SY
    Complementary competence (bachelor’s studies in English), S23, Business, administration and law
  • TOP223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Palvelualat

Learning outcomes

The student is able to
- innovate new business ideas
- evaluate the international market environment
- work in multi-cultural teams

Teaching methods

This is a project study implemented together with our international partner university of applied sciences UCLL in Leuven Belgium. You can get 3 ects from this proj

Seven students from Laurea have an opportunity to participate UCLL Innovation Lab study unit's kickoff week together with students from different UAS from other countries.

International Innovation Lab intensive week will take place in UCLL Leuven, Belgium during 4.-8.3.2024.
The program consists of different lectures, project work & ideation in teams, presentations and interesting company visits. You will work in international teams during the project.

Project content and tasks in brief:
-paper work for going abroad with the international office /online
-pre-tasks for the innovation lab (personal & team) / online
-Innovation Lab intensive week in Leuven Belgium (UCLL) 4.-8.3. (full agenda to be presented later)
-small project tasks given by the UCLL teachers /online
-learning reflection, e.g. a blog
+time for travelling

Learning materials and recommended literature

To be updated later.
The project is mainly based on collaboration and co-work, learning by doing and participating.

Alternative completion methods of implementation

-

Co-operation with working life and/or RDI

Several companies will attend the InnovationLab, and you will do some innovation research for them.

Important dates

Enrollment with a separate motivation letter (in case there are more applicants than 7 we need to see your motivation)

*enroll during 27.11.-3.12.2023 (as normally for the courses)
*additionally send a short ( one page) motivation letter to johanna.lunkka@laurea.fi by the due date 4.12.

The project dates:
Online meetings with Laurea teachers and international team to do the paper work etc. in January.
Pretasks / online week 8/9
Innovation Lab intensive week in Leuven Belgium 4.-8.3.
Project tasks and learning reflection during w 11-13 (dates to be updated with the dates later)

Forms of internationality

UCLL university of applied sciences. Laurea's parner UAS.
BA Riga university of applied sciences from Latvia.

Erasmus BIP programme: from this programme the outgoing students will receive a grant to compensate travel and accommodation costs. The pre-requisite for this is that the student completes the project with "accepted".

Students workload

The project is 3 ects which means approximately 80 hours of studying.
The intensive week equal 2ects, pre-tasks 0,5 and finalizing work 0,5 ects.

Content and scheduling

Enrollment with a separate motivation letter (in case there are more applicants than 7 we need to see your motivation)

*enroll during 27.11.-3.12.2023 (as normally for the courses)
*additionally send a short ( one page) motivation letter to johanna.lunkka@laurea.fi by the due date 4.12.

The project dates:
Online meetings with Laurea teachers and international team to do the paper work etc. in January.
Pretasks / online week 8/9
Innovation Lab intensive week in Leuven Belgium 4.-8.3.
Project tasks and learning reflection during w 11-13 (dates to be updated with the dates later)

The innovation week schedule will be published later but the project includes working from Monday until Friday.
Students attend lectures, workshops, business case briefings by the companies, and do some research. The most of this will be done with a team.
Topics like innovation, international trends, creativity.

Further information for students

This is a great chance for making international contacts and learn about the student life elsewhere.
City of Leuven is an old university city full of student life!
https://www.visitleuven.be/en
Brussels airport is just 15 minutes away.

Quite inexpensive accommodation is usually available.
In previous years the cost of flight and accommodation (6 nights) per student has been about 400-500€.
The Erasmus BIP grant will be paid when all the conditions are fullfilled.

Students are responsible for booking the flights and accomodation for themselves. The grant is available from the Erasmus BIP fund.

Grading scale

Approved/Failed

Evaluation methods and criteria

All the tasks completed.
The innovation lab participation as in the programme.

Enrollment

27.11.2023 - 07.01.2024

Timing

18.01.2024 - 24.03.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Laurea Leppävaara

Teaching languages
  • English
Seats

20 - 40

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
  • Complementary Competence, bachelor’s studies in English (CCM2), Services
Teachers
  • Annukka Korvenranta
  • Petri Miinalainen
Teacher in charge

Annukka Korvenranta

Groups
  • CCM223SY
    Complementary competence (bachelor’s studies in English), S23, Services
  • TOP223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Palvelualat

Learning outcomes

The student is able to
- evaluate the characters of a destination
- describe tourism business models and customer segments
- apply business understanding to developing sustainable tourism services

Teaching methods

Please note that as part of the course you should be able to visit MATKA Nordic Travel Fairs during 18.-19.1.2024 independently. You will receive registration information later.

A Canvas learning environment is used to support the implementation, but it is important to take part in teaching and guidance on campus according to schedule. The study unit includes working in pairs or groups. You will receive individual feedback for assignments from the teacher, and working life or peer feedback may also be utilized.

Course includes visit to MATKA Nordic Travel Fairs as well as working with Case company chosen by your team. There can be also visiting lecturers. Final presentations will be given during Laurea International week in March. COURSE REQUIRES ACTIVE PARTICIPATION since you will be working in teams with your chosen case company!

Location and time

[This field is not used at Laurea.]

Learning materials and recommended literature

Materials are described in Canvas learning environment.

Literature will be based mainly on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management & Tourism Management. Material from Visit Finland will be used.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Course includes visit to MATKA Nordic Travel Fairs, getting to know the tourism companies there as well as working with Case company chosen by your team.

Important dates

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. Please send an email to the teacher in charge BEFORE the first meeting if you are not able to participate.

Please note that as part of the course you should be able to visit MATKA Nordic Travel Fairs during 18. - 19.1.2024 independently.

Forms of internationality

The study unit is suitable for exchange students
Previous tourism studies (Discovering tourism or similar) needed.

Students workload

COURSE REQUIRES ACTIVE PARTICIPATION since you will be working in teams with your chosen case company!

One credit equals approximately 26.7 hours of work performed by the student, 5 credit 135 hours of work.

Esitimated division of hours:
The study unit includes weekly lectures (20 hrs)
Visit to MATKA travel fairs + individual assignment (20 hrs)
Development work in small groups + self-reflection (95 hrs)

Content and scheduling

Basic structure of the course is that lecture days include introduction lecture and active group work. Therefore active attendance is expected. Students review literature and other information sources for more detailed information.

Content of the course:
- Characteristics of a destination
- Role of destination management organization
- Tourism ecosystems
- Tourism business models
- Sustainable tourism business

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is based on individual assignment and group work:
- MATKA Nordic Trave Fairs, individual assignment (Pass/ Fail)
- Case study of a tourism business, team assignment 1 (poor) – 5 (excellent) (weight 70%)
- Self-reflection, individual 1 (poor) – 5 (excellent) (weight 30 %)



Self and peer evaluation is utilized.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Ouriginal is used when assignments are checked, the lecturer will inform the students of this.

Evaluation criteria, fail (0)

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. Laurea provides examination retake dates. Students must register for these examinations no later than 10 days before the retake date. A failed exam or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt." (Laurea degree regulations.)

Evaluation criteria, satisfactory (1-2)

Professional knowledge basis, information searching and reporting
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork, skills, leadership, and responsibility
To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

Evaluation criteria, good (3-4)

Professional knowledge basis, information searching and reporting
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

Professional practice and workplace development
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

Teamwork, skills, leadership, and responsibility
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

Evaluation criteria, excellent (5)

Professional knowledge basis, information searching and reporting
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

Professional practice and workplace development
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

Teamwork, skills, leadership, and responsibility
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

Enrollment

27.11.2023 - 03.12.2023

Timing

29.02.2024 - 02.05.2024

Number of ECTS credits allocated

5 op

RDI proportion

5 op

Mode of delivery

Contact teaching

Unit

Laurea university of applied sciences

Campus

Laurea Leppävaara

Teaching languages
  • English
Seats

20 - 40

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
  • Complementary Competence, bachelor’s studies in English (CCM2), Services
Teachers
  • Marjaana Salomaa
  • Petri Miinalainen
Teacher in charge

Petri Miinalainen

Groups
  • CCM223SY
    Complementary competence (bachelor’s studies in English), S23, Services
  • TOP223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Palvelualat

Learning outcomes

The student is able to
- analyse marketing environment in tourism sector
- plan and design marketing strategy and operations
- apply marketing communication in digital environment

Teaching methods

A Canvas learning environment is used to support the implementation, but it is important to take part in teaching and guidance on campus according to schedule. The study unit includes working in pairs or groups. You will receive feedback for assignments from the teacher(s), and working life or peer feedback may also be utilized.

Learning materials and recommended literature

Main literature:
Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences
Fyall, A.; Legohérel, P.; Frochot, I.; Wang, Y.
Routledge 2019.

Other examples of literature:
Chaffey, D. & Smith PR. 2017. Digital Marketing Excellence. Planning, Optimizing and Integrating Online Marketing. Routledge. New York.
Ryan, D. 2017. Understanding Digital Marketing. Marketing strategies for engaging the digital generation. KoganPage. New York.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Important dates

Presence is compulsory during the first class, 29.2.2024. Also, when there are quest lectures and final presentations.

Forms of internationality

The study unit is suitable for exchange students.

Students workload

20 h lectures & guidances
115 h independent/ group work

Content and scheduling

The exact schedule will be confirmed when the course begins.

Further information for students

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”

Grading scale

H-5

Evaluation methods and criteria

Implementation:
Personal reflection 50%
Marketing development project (group work) 50%

Evaluation criteria, satisfactory (1-2)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
– report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– act independently taking into account the operating environment
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– describe the significance of his/her actions for successful co-operation
– describe his/her competence in relation to the learning outcomes

Evaluation criteria, good (3-4)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– critically evaluate information and justify their actions with science-based knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– propose creative solutions at work
– promote professional co-operation and enhance customer and partner relationships
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– act in a manner that promotes the team’s entrepreneurial and responsible approach to work
-describe the development of his/her competence in relation to the learning outcomes

Evaluation criteria, excellent (5)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
– anticipate needs of customers and/or co-operation partners
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– evaluate and develop the team’s entrepreneurial and responsible approach to work
– evaluate the possibilities for utilising competence and plan his/her personal development and development of the team

Further information

The study unit replaces the study unit A9182 Tourism Marketing.