Service Design (10 op)

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Aika ja paikka

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing: applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly
https://laurea.finna.fi/Record/nelli01.4100000002045871

Further references to be announced when the course starts.

Toteutustapa

MAIN THEMES AND CONTENTS OF THE COURSE

• Principles of service design process and tools in theory and practice
• Developing the service design concept based on a real business assignment by partner organization
• Use of AI in a Service Design Process

Structure and implementation of the course (PART 1 AND PART 2):

ORIENTATION session in Zoom Mandatory 5.2.2025 15.00-16.00.

PART 1. SERVICE DESIGN THEORY -COURSE IN CANVAS (3 ECTS) – INDIVIDUAL STUDY between (3.2. Canvas course open) 3.2.-16.3.2025.
-> IMPORTANT NOTE! SUCCESSFUL COMPLETION OF PART 1. THEORY-COURSE BY 27TH SEPTEMBER 2024 IS A PRE-REQUISITE FOR PARTICIPATION TO THE PART 2. PROJECT! THE STUDENT WILL NOT BE ACCEPTED TO THE PART 2 PROJECT, IF THEORY-COURSE HAS NOT BEEN SUCCESSFULLY COMPLETED!

PART 2 SERVICE DESIGN PROJECT (7 ECTS) - IN LEARNING TEAMS between 19.3.-6.5.2025 + Return of Portfolio and Buddy Check by 25.5.2025 (Client Pitch presentations 6.5.2025!)
-> Project will be carried out in learning teams including kick off, five (5) project guidance sessions, project presentation session and returning the final portfolio, Buddy Check Self and Peer evaluation.
The learning teams will work both in the project guidance sessions and between the guidance sessions according to the schedules agreed by the learning teams themselves. Minimum 2/3 of team members mandatory presence in guidance sessions.
We will utilize the Miro online-platform during the whole Part 2 Design project work.

Learning teams will develop a service concept for an organization provided by the instructors. Learning teams will be established at the beginning of Part 2.

Työelämäyhteistyö ja/tai TKI

Student teams will develop a service concept for an organization/company provided by the instructors.

Toteutuksen tärkeät päivämäärät

Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit the student intranet.

Opiskelijan ajankäyttö ja kuormitus

One credit equals approximately 27 hours of work performed by the student.

Sisältö ja sen jaksotus

You will learn what service design is in theory and you are able to use the service design tools and methods in practise with the project organization. You will use tools and methods such as: desk research, contextual interviews, persona, customer journey, ideation tools, voting and deciding, concept creation and business model canvas.

Arviointiasteikko

H-5

Lisätiedot

According to the degree regulations (section 18) “students must be present in the first contact session 5.2.2025 at 15.00-16:00 Zoom: Kick-off and Orientation to the Course or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” The first contact session is MANDATORY to all students.

NOTE: Participation in all contact sessions is mandatory. If you cannot join, send a message to the facilitators at least 1 day in advance. It is also very important, that you agree on your possible absence with your project team in advance and your plan how you will compensate for your absence to your project team. Each team must have minimum 2/3 participants in each session.