Introduction to MarketingLaajuus (10 cr)
Study unit code: HL00BQ78
Credits
10 op
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Enrollment
20.05.2024 - 26.05.2024
Timing
09.09.2024 - 22.11.2024
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Minna-Kaisa Lehtilinna
- Tiina Turku
Teacher in charge
Tiina Turku
Groups
-
NDV224KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K24, Tikkurila
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
20.05.2024 - 26.05.2024
Timing
04.09.2024 - 03.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
40 - 45
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)
Teachers
- Laura Sippel
Teacher in charge
Laura Sippel
Groups
-
NDA224KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K24, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
20.05.2024 - 26.05.2024
Timing
02.09.2024 - 15.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
3 op
Mode of delivery
70 % Contact teaching, 30 % Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Eeva Miettinen
- Tomas Illman
Teacher in charge
Eeva Miettinen
Groups
-
HLA224SALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S24, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
20.05.2024 - 26.05.2024
Timing
01.09.2024 - 15.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
40 - 45
Degree programmes
- Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
Teachers
- Katriina Reponen
- Päivi Williams
Teacher in charge
Katriina Reponen
Groups
-
NKA224KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K24, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
20.05.2024 - 26.05.2024
Timing
22.08.2024 - 29.11.2024
Number of ECTS credits allocated
10 op
Virtual proportion
8 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Lohja
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Liko Virtuaali
- Marja Isokangas
Teacher in charge
Marja Isokangas
Groups
-
HLF224SALiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, S24, Lohja
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
20.05.2024 - 26.05.2024
Timing
22.08.2024 - 05.12.2024
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Anne Martola
- Laura Salmi
Teacher in charge
Anne Martola
Groups
-
HLA224SNLiiketalouden koulutus, päivätoteutus, S24, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
20.05.2024 - 26.05.2024
Timing
19.08.2024 - 08.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 100
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Jukka Rautio
- Anna-Maija Tapojärvi
Teacher in charge
Anna-Maija Tapojärvi
Groups
-
HLDOPS24Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, S24, Verkkokampus
-
HLD224SALiiketalouden koulutus, verkko-opinnot, S24, Verkkokampus
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
20.05.2024 - 26.05.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 55
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Timo Savolainen
- Lasse Kivinen
- Eveliina Hytönen
Teacher in charge
Lasse Kivinen
Scheduling groups
- Avoin AMK 1 (Size: 5. Open UAS: 5.)
Groups
-
HTA224KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K24, Leppävaara
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
27.11.2023 - 03.12.2023
Timing
29.01.2024 - 31.05.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 100
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Eija Lipasti
- Anna-Maija Tapojärvi
Teacher in charge
Hanna Schroderus
Scheduling groups
- Avoin AMK 1 (Size: 5. Open UAS: 5.)
Groups
-
HLD224KALiiketalouden koulutus, verkko-opinnot, K24, Verkkokampus
-
HLDOPK24Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, K24, Verkkokampus
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
27.11.2023 - 03.12.2023
Timing
12.01.2024 - 17.05.2024
Number of ECTS credits allocated
10 op
Virtual proportion
4 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Laura Sippel
- Lasse Kivinen
Teacher in charge
Lasse Kivinen
Groups
-
HTA223SAMTurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, S23, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
27.11.2023 - 03.12.2023
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Aapo Hollanti
- Marja Isokangas
- Oskari Vesterinen
Teacher in charge
Marja Isokangas
Groups
-
HLF224KAMLiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K24, Lohja
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
27.11.2023 - 03.12.2023
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Anne Martola
- Laura Salmi
Teacher in charge
Anne Martola
Groups
-
HLA224KALiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K24, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
27.11.2023 - 03.12.2023
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
10 op
Virtual proportion
1 op
Mode of delivery
90 % Contact teaching, 10 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Timo Savolainen
- Lasse Kivinen
- Eveliina Hytönen
Teacher in charge
Eveliina Hytönen
Groups
-
HTA223SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S23, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
27.11.2023 - 03.12.2023
Timing
17.01.2024 - 11.05.2024
Number of ECTS credits allocated
10 op
Virtual proportion
3 op
Mode of delivery
70 % Contact teaching, 30 % Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Eeva Miettinen
- Tomas Illman
Teacher in charge
Eeva Miettinen
Groups
-
HLA224KA2Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K24, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
27.11.2023 - 03.12.2023
Timing
16.01.2024 - 29.04.2024
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 80
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Minna-Kaisa Lehtilinna
- Eeva Haikonen
- Tiina Turku
Teacher in charge
Tiina Turku
Scheduling groups
- Pienryhmä 1 (Size: 45. Open UAS: 0.)
- Pienryhmä 2 (Size: 45. Open UAS: 0.)
Groups
-
NDV223SNTietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, päivätoteutus, S23, Tikkurila
Small groups
- Pienryhmä 1
- Pienryhmä 2
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
27.11.2023 - 03.12.2023
Timing
11.01.2024 - 25.04.2024
Number of ECTS credits allocated
10 op
RDI proportion
4 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Laura Salmi
- Veera Lassila
Teacher in charge
Veera Lassila
Groups
-
HLA224KNLiiketalouden koulutus, päivätoteutus, K24, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
22.05.2023 - 30.08.2023
Timing
06.09.2023 - 05.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
7 op
RDI proportion
5 op
Mode of delivery
30 % Contact teaching, 70 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
40 - 45
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)
Teachers
- Laura Sippel
Teacher in charge
Laura Sippel
Groups
-
NDA223KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
22.05.2023 - 28.05.2023
Timing
04.09.2023 - 31.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 105
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Jukka Rautio
- Anna-Maija Tapojärvi
Teacher in charge
Hanna Schroderus
Scheduling groups
- Avoin AMK 1 (Size: 5. Open UAS: 5.)
Groups
-
HLD223SALiiketalouden koulutus, verkko-opinnot, S23, Verkkokampus
-
HLDOPS23Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, S23, Verkkokampus
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
22.05.2023 - 28.05.2023
Timing
04.09.2023 - 17.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Otaniemi, liko
Campus
Laurea Otaniemi
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Eeva Miettinen
- Tomas Illman
Teacher in charge
Eeva Miettinen
Groups
-
HLG223SALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S23, Otaniemi
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
22.05.2023 - 28.05.2023
Timing
28.08.2023 - 30.11.2023
Number of ECTS credits allocated
10 op
Virtual proportion
7 op
RDI proportion
7 op
Mode of delivery
30 % Contact teaching, 70 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Minna-Kaisa Lehtilinna
- Tiina Turku
Teacher in charge
Tiina Turku
Groups
-
NDV223KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Tikkurila
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
22.05.2023 - 28.05.2023
Timing
25.08.2023 - 08.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Lohja
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Ilkka Bergius
- Marja Isokangas
- Liko C Virtuaali
Teacher in charge
Marja Isokangas
Groups
-
HLF223SALiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, S23, Lohja
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
22.05.2023 - 28.05.2023
Timing
24.08.2023 - 30.11.2023
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Anne Martola
- Laura Salmi
Teacher in charge
Anne Martola
Groups
-
HLA223SNLiiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, S23, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
22.05.2023 - 28.05.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
7 op
RDI proportion
5 op
Mode of delivery
30 % Contact teaching, 70 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
40 - 45
Degree programmes
- Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
Teachers
- Katriina Reponen
- Päivi Williams
Teacher in charge
Katriina Reponen
Groups
-
NKA223KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K23, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
22.05.2023 - 28.05.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
1 op
Mode of delivery
90 % Contact teaching, 10 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Lasse Kivinen
- Eveliina Hytönen
Teacher in charge
Eveliina Hytönen
Scheduling groups
- Avoin AMK 1 (Size: 5. Open UAS: 5.)
Groups
-
HTA223KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K23, Leppävaara
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
28.11.2022 - 04.12.2022
Timing
06.02.2023 - 29.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 105
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Anna-Maija Tapojärvi
Teacher in charge
Hanna Schroderus
Groups
-
HLDOPK23Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, K23, Verkkokampus
-
HLD223KALiiketalouden koulutus, verkko-opinnot, K23, Verkkokampus
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
28.11.2022 - 04.12.2022
Timing
23.01.2023 - 16.06.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Ilkka Bergius
- Marja Isokangas
- Oskari Vesterinen
Teacher in charge
Ilkka Bergius
Groups
-
HLF223KAMLiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K23, Lohja
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
28.11.2022 - 04.12.2022
Timing
23.01.2023 - 31.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Otaniemi, liko
Campus
Laurea Otaniemi
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Eeva Miettinen
- Tomas Illman
Teacher in charge
Eeva Miettinen
Groups
-
HLG223KALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K23, Otaniemi
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
Approved/Failed
Enrollment
28.11.2022 - 04.12.2022
Timing
15.01.2023 - 15.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
8 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
Teachers
- Katriina Reponen
- Laura Salmi
Teacher in charge
Katriina Reponen
Groups
-
NKA222SATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, S22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
28.11.2022 - 04.12.2022
Timing
13.01.2023 - 28.04.2023
Number of ECTS credits allocated
10 op
Virtual proportion
3 op
RDI proportion
5 op
Mode of delivery
70 % Contact teaching, 30 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 80
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Minna-Kaisa Lehtilinna
- Eeva Haikonen
- Tiina Turku
Teacher in charge
Tiina Turku
Scheduling groups
- Pienryhmä 1 (Size: 45. Open UAS: 0.)
- Pienryhmä 2 (Size: 45. Open UAS: 0.)
Groups
-
NDV222SNTietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, päivätoteutus, S22, Tikkurila
Small groups
- Pienryhmä 1
- Pienryhmä 2
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
28.11.2022 - 04.12.2022
Timing
12.01.2023 - 28.04.2023
Number of ECTS credits allocated
10 op
RDI proportion
4 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Katriina Reponen
- Veera Lassila
Teacher in charge
Veera Lassila
Groups
-
HLA223KNLiiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, K23, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
28.11.2022 - 04.12.2022
Timing
10.01.2023 - 19.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
4 op
RDI proportion
5 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Anne Martola
- Laura Salmi
Teacher in charge
Anne Martola
Groups
-
HLA223KALiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K23, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Enrollment
28.11.2022 - 04.12.2022
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Timo Savolainen
- Eveliina Hytönen
- Jarmo Heinonen
Teacher in charge
Eveliina Hytönen
Scheduling groups
- Avoin AMK (Size: 5. Open UAS: 5.)
Groups
-
HTA222SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S22, Leppävaara
Small groups
- Avoin AMK
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
28.11.2022 - 04.12.2022
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
10 op
Virtual proportion
4 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Laura Sippel
- Lasse Kivinen
Teacher in charge
Lasse Kivinen
Groups
-
HTA222SAMTurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, S22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
23.05.2022 - 29.05.2022
Timing
08.09.2022 - 15.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 85
Degree programmes
- Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
- Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)
Teachers
- Tarmo Pallari
- Laura Salmi
Teacher in charge
Laura Salmi
Groups
-
NDA222KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Leppävaara
-
NKA222KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
23.05.2022 - 29.05.2022
Timing
05.09.2022 - 16.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 100
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Jukka Rautio
Teacher in charge
Jukka Rautio
Groups
-
HLDOPS22Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, S22, Verkkokampus
-
HLD222SALiiketalouden koulutus, verkko-opinnot, S22, Verkkokampus
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
23.05.2022 - 29.05.2022
Timing
01.09.2022 - 31.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
3 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Otaniemi, liko
Campus
Laurea Otaniemi
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Eeva Miettinen
- Tomas Illman
Teacher in charge
Eeva Miettinen
Groups
-
HLG222SALiiketalouden koulutus, monimuotototeutus, S22, Otaniemi
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
Approved/Failed
Enrollment
23.05.2022 - 29.05.2022
Timing
29.08.2022 - 29.11.2022
Number of ECTS credits allocated
10 op
Virtual proportion
7 op
RDI proportion
7 op
Mode of delivery
30 % Contact teaching, 70 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)
Teachers
- Minna-Kaisa Lehtilinna
- Tiina Turku
Teacher in charge
Tiina Turku
Groups
-
NDV222KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Tikkurila
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Enrollment
23.05.2022 - 29.05.2022
Timing
26.08.2022 - 16.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Lohja
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Ilkka Bergius
- Marja Isokangas
Teacher in charge
Marja Isokangas
Groups
-
HLF222SALiiketalouden koulutus, monimuotototeutus, S22, Lohja
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
23.05.2022 - 29.05.2022
Timing
25.08.2022 - 31.12.2022
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Anne Martola
- Laura Salmi
Teacher in charge
Anne Martola
Groups
-
HLA222SNLiiketalouden koulutus, päivätoteutus, S22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
23.05.2022 - 29.05.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Timo Savolainen
- Eveliina Hytönen
- Jarmo Heinonen
Teacher in charge
Eveliina Hytönen
Groups
-
HTA222KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
Approved/Failed
Enrollment
29.11.2021 - 05.12.2021
Timing
01.03.2022 - 31.07.2022
Number of ECTS credits allocated
10 op
RDI proportion
3 op
Mode of delivery
Contact teaching
Unit
Laurea Otaniemi, liko
Campus
Laurea Otaniemi
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Eeva Miettinen
- Tomas Illman
Teacher in charge
Eeva Miettinen
Groups
-
HLG222KALiiketalouden koulutus, monimuotototeutus, K22, Otaniemi
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
Approved/Failed
Enrollment
29.11.2021 - 05.12.2021
Timing
21.02.2022 - 05.06.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 100
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Tarmo Pallari
- Jukka Rautio
Teacher in charge
Jukka Rautio
Groups
-
HLD222KALiiketalouden koulutus, verkko-opinnot, K22, Verkkokampus
-
HLDOPK22Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, K22, Verkkokampus
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
29.11.2021 - 05.12.2021
Timing
31.01.2022 - 31.05.2022
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Lohja
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Ilkka Bergius
- Marja Isokangas
Teacher in charge
Marja Isokangas
Groups
-
HLF222KALiiketalouden koulutus, monimuotototeutus, K22, Lohja
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
29.11.2021 - 05.12.2021
Timing
19.01.2022 - 05.05.2022
Number of ECTS credits allocated
10 op
Virtual proportion
3 op
Mode of delivery
70 % Contact teaching, 30 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 45
Degree programmes
- Tietojenkäsittelyn koulutus (NTA2), Laurea Leppävaara (Finnish)
Teachers
- Anne Lahti
- Laura Salmi
Teacher in charge
Laura Salmi
Groups
-
NTA221SATietojenkäsittelyn koulutus, monimuotototeutus, S21, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
Approved/Failed
Enrollment
29.11.2021 - 05.12.2021
Timing
13.01.2022 - 13.04.2022
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
4 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Katriina Reponen
- Veera Lassila
Teacher in charge
Veera Lassila
Groups
-
HLA222KNLiiketalouden koulutus, päivätoteutus, K22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
29.11.2021 - 05.12.2021
Timing
10.01.2022 - 03.05.2022
Number of ECTS credits allocated
10 op
Virtual proportion
4 op
RDI proportion
5 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 80
Degree programmes
- Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)
Teachers
- Minna-Kaisa Lehtilinna
- Eeva Haikonen
- Tiina Turku
Teacher in charge
Tiina Turku
Scheduling groups
- Pienryhmä 1 (Size: 45. Open UAS: 0.)
- Pienryhmä 2 (Size: 45. Open UAS: 0.)
Groups
-
NTV221SNTietojenkäsittelyn koulutus, päivätoteutus, S21, Tikkurila
Small groups
- Pienryhmä 1
- Pienryhmä 2
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5
Enrollment
29.11.2021 - 05.12.2021
Timing
01.01.2022 - 31.07.2022
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Anne Lahti
- Päivi Williams
Teacher in charge
Päivi Williams
Groups
-
HLA222KALiiketalouden koulutus, monimuotototeutus, K22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Enrollment
29.11.2021 - 05.12.2021
Timing
01.01.2022 - 31.07.2022
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Harri Ruoslahti
- Eveliina Hytönen
- Jarmo Heinonen
Teacher in charge
Harri Ruoslahti
Groups
-
HTA221SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S21, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5