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Introduction to Marketing (10 cr)

Code: HL00BQ78-3054

General information


Enrollment

27.11.2023 - 03.12.2023

Timing

29.01.2024 - 31.05.2024

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

  • Finnish

Seats

40 - 100

Degree programmes

  • Liiketalouden koulutus (HLD2), Laurea Verkkokampus

Teachers

  • Hanna Schroderus
  • Eija Lipasti
  • Anna-Maija Tapojärvi

Teacher in charge

Hanna Schroderus

Scheduling groups

  • Avoin AMK 1 (Size: 5. Open UAS: 5.)

Groups

  • HLD224KA
    Liiketalouden koulutus, verkko-opinnot, K24, Verkkokampus
  • HLDOPK24
    Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, K24, Verkkokampus

Small groups

  • Avoin AMK 1

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5