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Introduction to Marketing (10 cr)

Code: HL00BQ78-3059

General information


Enrollment

27.11.2023 - 03.12.2023

Timing

01.01.2024 - 31.07.2024

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

  • Anne Martola
  • Laura Salmi

Teacher in charge

Anne Martola

Groups

  • HLA224KA
    Liiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K24, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5