Introduction to Marketing (10 cr)
Code: HL00BQ78-3055
General information
Enrollment
20.05.2024 - 26.05.2024
Timing
19.08.2024 - 08.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 100
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Jukka Rautio
- Anna-Maija Tapojärvi
Teacher in charge
Anna-Maija Tapojärvi
Groups
-
HLDOPS24Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, S24, Verkkokampus
-
HLD224SALiiketalouden koulutus, verkko-opinnot, S24, Verkkokampus
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5