Introduction to Marketing (10 cr)
Code: HL00BQ78-3049
General information
Enrollment
20.05.2024 - 26.05.2024
Timing
04.09.2024 - 03.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
40 - 45
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)
Teachers
- Laura Sippel
Teacher in charge
Laura Sippel
Groups
-
NDA224KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K24, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5