Introduction to Marketing (10 cr)
Code: HL00BQ78-3062
General information
Enrollment
27.11.2023 - 03.12.2023
Timing
16.01.2024 - 29.04.2024
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 80
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Minna-Kaisa Lehtilinna
- Eeva Haikonen
- Tiina Turku
Teacher in charge
Tiina Turku
Scheduling groups
- Pienryhmä 1 (Size: 45. Open UAS: 0.)
- Pienryhmä 2 (Size: 45. Open UAS: 0.)
Groups
-
NDV223SNTietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, päivätoteutus, S23, Tikkurila
Small groups
- Pienryhmä 1
- Pienryhmä 2
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5