Introduction to Marketing HL00BQ78

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Enrollment

20.05.2024 - 19.08.2024

Timing

09.09.2024 - 22.11.2024

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Tikkurila

Campus

Laurea Tikkurila

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)

Teachers

Minna-Kaisa Lehtilinna
Tiina Turku

Teacher in charge

Tiina Turku

Groups

NDV224KA
Tietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K24, Tikkurila

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

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Enrollment

20.05.2024 - 20.08.2024

Timing

04.09.2024 - 03.12.2024

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

40 - 45

Degree programmes

Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)

Teachers

Laura Sippel

Teacher in charge

Laura Sippel

Groups

NDA224KA
Tietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K24, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

20.05.2024 - 26.05.2024

Timing

02.09.2024 - 15.12.2024

Number of ECTS credits allocated

10 op

Virtual proportion

3 op

Mode of delivery

70 % Contact teaching, 30 % Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Eeva Miettinen
Tomas Illman

Teacher in charge

Eeva Miettinen

Groups

HLA224SA
Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S24, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

20.05.2024 - 25.08.2024

Timing

01.09.2024 - 15.12.2024

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

40 - 45

Degree programmes

Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)

Teachers

Katriina Reponen
Päivi Williams

Teacher in charge

Katriina Reponen

Groups

NKA224KA
Tietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K24, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

20.05.2024 - 18.08.2024

Timing

22.08.2024 - 29.11.2024

Number of ECTS credits allocated

10 op

Virtual proportion

8 op

Mode of delivery

20 % Contact teaching, 80 % Distance learning

Unit

Laurea Lohja, liko

Campus

Laurea Lohja

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)

Teachers

Anu Peltola
Marja Isokangas

Teacher in charge

Marja Isokangas

Groups

HLF224SA
Liiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, S24, Lohja

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

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Enrollment

20.05.2024 - 26.05.2024

Timing

19.08.2024 - 08.12.2024

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

Finnish

Seats

40 - 100

Degree programmes

Liiketalouden koulutus (HLD2), Laurea Verkkokampus

Teachers

Jukka Rautio
Anna-Maija Tapojärvi

Teacher in charge

Anna-Maija Tapojärvi

Groups

HLDOPS24
Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, S24, Verkkokampus
HLD224SA
Liiketalouden koulutus, verkko-opinnot, S24, Verkkokampus

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

Open in new tab

Enrollment

20.05.2024 - 26.05.2024

Timing

19.08.2024 - 05.12.2024

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Anne Martola
Laura Salmi

Teacher in charge

Anne Martola

Groups

HLA224SN
Liiketalouden koulutus, päivätoteutus, S24, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

20.05.2024 - 26.05.2024

Timing

01.08.2024 - 28.11.2024

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 45

Degree programmes

Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers

Timo Savolainen
Lasse Kivinen
Eveliina Hytönen

Teacher in charge

Lasse Kivinen

Scheduling groups

Avoin AMK 1 (Size: 5. Open UAS: 5.)

Groups

HTA224KA
Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K24, Leppävaara

Small groups

Avoin AMK 1

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

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Enrollment

27.11.2023 - 03.12.2023

Timing

29.01.2024 - 31.05.2024

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

Finnish

Seats

40 - 100

Degree programmes

Liiketalouden koulutus (HLD2), Laurea Verkkokampus

Teachers

Hanna Schroderus
Eija Lipasti
Anna-Maija Tapojärvi

Teacher in charge

Hanna Schroderus

Scheduling groups

Avoin AMK 1 (Size: 5. Open UAS: 5.)

Groups

HLD224KA
Liiketalouden koulutus, verkko-opinnot, K24, Verkkokampus
HLDOPK24
Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, K24, Verkkokampus

Small groups

Avoin AMK 1

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

27.11.2023 - 03.12.2023

Timing

17.01.2024 - 11.05.2024

Number of ECTS credits allocated

10 op

Virtual proportion

3 op

Mode of delivery

70 % Contact teaching, 30 % Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Eeva Miettinen
Tomas Illman

Teacher in charge

Eeva Miettinen

Groups

HLA224KA2
Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K24, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

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Enrollment

27.11.2023 - 03.12.2023

Timing

16.01.2024 - 29.04.2024

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Tikkurila

Campus

Laurea Tikkurila

Teaching languages

Finnish

Seats

20 - 80

Degree programmes

Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)

Teachers

Minna-Kaisa Lehtilinna
Eeva Haikonen
Tiina Turku

Teacher in charge

Tiina Turku

Scheduling groups

Pienryhmä 1 (Size: 45. Open UAS: 0.)
Pienryhmä 2 (Size: 45. Open UAS: 0.)

Groups

NDV223SN
Tietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, päivätoteutus, S23, Tikkurila

Small groups

Pienryhmä 1
Pienryhmä 2

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

27.11.2023 - 03.12.2023

Timing

12.01.2024 - 17.05.2024

Number of ECTS credits allocated

10 op

Virtual proportion

4 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers

Laura Sippel
Lasse Kivinen

Teacher in charge

Lasse Kivinen

Groups

HTA223SAM
Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, S23, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

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Enrollment

27.11.2023 - 03.12.2023

Timing

11.01.2024 - 25.04.2024

Number of ECTS credits allocated

10 op

RDI proportion

4 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Laura Salmi
Veera Lassila

Teacher in charge

Veera Lassila

Groups

HLA224KN
Liiketalouden koulutus, päivätoteutus, K24, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

27.11.2023 - 03.12.2023

Timing

01.01.2024 - 31.07.2024

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

10 op

Mode of delivery

Distance learning

Unit

Laurea Lohja, liko

Campus

Laurea Virtual Campus

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)

Teachers

Aapo Hollanti
Marja Isokangas
Oskari Vesterinen

Teacher in charge

Marja Isokangas

Groups

HLF224KAM
Liiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K24, Lohja

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

27.11.2023 - 03.12.2023

Timing

01.01.2024 - 31.07.2024

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Anne Martola
Laura Salmi

Teacher in charge

Anne Martola

Groups

HLA224KA
Liiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K24, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

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Enrollment

27.11.2023 - 03.12.2023

Timing

01.01.2024 - 31.07.2024

Number of ECTS credits allocated

10 op

Virtual proportion

1 op

Mode of delivery

90 % Contact teaching, 10 % Distance learning

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers

Timo Savolainen
Lasse Kivinen
Eveliina Hytönen

Teacher in charge

Eveliina Hytönen

Groups

HTA223SN
Turvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S23, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

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Enrollment

22.05.2023 - 30.08.2023

Timing

06.09.2023 - 05.12.2023

Number of ECTS credits allocated

10 op

Virtual proportion

7 op

RDI proportion

5 op

Mode of delivery

30 % Contact teaching, 70 % Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

40 - 45

Degree programmes

Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)

Teachers

Laura Sippel

Teacher in charge

Laura Sippel

Groups

NDA223KA
Tietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

22.05.2023 - 28.05.2023

Timing

04.09.2023 - 31.12.2023

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

Finnish

Seats

40 - 105

Degree programmes

Liiketalouden koulutus (HLD2), Laurea Verkkokampus

Teachers

Hanna Schroderus
Jukka Rautio
Anna-Maija Tapojärvi

Teacher in charge

Hanna Schroderus

Scheduling groups

Avoin AMK 1 (Size: 5. Open UAS: 5.)

Groups

HLD223SA
Liiketalouden koulutus, verkko-opinnot, S23, Verkkokampus
HLDOPS23
Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, S23, Verkkokampus

Small groups

Avoin AMK 1

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

22.05.2023 - 28.05.2023

Timing

04.09.2023 - 17.12.2023

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Laurea Otaniemi, liko

Campus

Laurea Otaniemi

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish

Teachers

Eeva Miettinen
Tomas Illman

Teacher in charge

Eeva Miettinen

Groups

HLG223SA
Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S23, Otaniemi

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

Open in new tab

Enrollment

22.05.2023 - 28.05.2023

Timing

28.08.2023 - 30.11.2023

Number of ECTS credits allocated

10 op

Virtual proportion

7 op

RDI proportion

7 op

Mode of delivery

30 % Contact teaching, 70 % Distance learning

Unit

Laurea Tikkurila

Campus

Laurea Tikkurila

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)

Teachers

Minna-Kaisa Lehtilinna
Tiina Turku

Teacher in charge

Tiina Turku

Groups

NDV223KA
Tietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Tikkurila

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

Open in new tab

Enrollment

22.05.2023 - 28.05.2023

Timing

25.08.2023 - 08.12.2023

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Lohja, liko

Campus

Laurea Lohja

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)

Teachers

Ilkka Bergius
Marja Isokangas
Liko C Virtuaali

Teacher in charge

Marja Isokangas

Groups

HLF223SA
Liiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, S23, Lohja

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

Open in new tab

Enrollment

22.05.2023 - 28.05.2023

Timing

24.08.2023 - 30.11.2023

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Anne Martola
Laura Salmi

Teacher in charge

Anne Martola

Groups

HLA223SN
Liiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, S23, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

22.05.2023 - 28.05.2023

Timing

01.08.2023 - 31.12.2023

Number of ECTS credits allocated

10 op

Virtual proportion

7 op

RDI proportion

5 op

Mode of delivery

30 % Contact teaching, 70 % Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

40 - 45

Degree programmes

Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)

Teachers

Katriina Reponen
Päivi Williams

Teacher in charge

Katriina Reponen

Groups

NKA223KA
Tietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K23, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

22.05.2023 - 28.05.2023

Timing

01.08.2023 - 31.12.2023

Number of ECTS credits allocated

10 op

Virtual proportion

1 op

Mode of delivery

90 % Contact teaching, 10 % Distance learning

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers

Lasse Kivinen
Eveliina Hytönen

Teacher in charge

Eveliina Hytönen

Scheduling groups

Avoin AMK 1 (Size: 5. Open UAS: 5.)

Groups

HTA223KA
Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K23, Leppävaara

Small groups

Avoin AMK 1

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

Open in new tab

Enrollment

28.11.2022 - 04.12.2022

Timing

06.02.2023 - 29.05.2023

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

Finnish

Seats

40 - 105

Degree programmes

Liiketalouden koulutus (HLD2), Laurea Verkkokampus

Teachers

Hanna Schroderus
Anna-Maija Tapojärvi

Teacher in charge

Hanna Schroderus

Groups

HLDOPK23
Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, K23, Verkkokampus
HLD223KA
Liiketalouden koulutus, verkko-opinnot, K23, Verkkokampus

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

28.11.2022 - 04.12.2022

Timing

23.01.2023 - 16.06.2023

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

10 op

Mode of delivery

Distance learning

Unit

Laurea Lohja, liko

Campus

Laurea Virtual Campus

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)

Teachers

Ilkka Bergius
Marja Isokangas
Oskari Vesterinen

Teacher in charge

Ilkka Bergius

Groups

HLF223KAM
Liiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K23, Lohja

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

28.11.2022 - 04.12.2022

Timing

23.01.2023 - 31.05.2023

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

RDI proportion

2 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Laurea Otaniemi, liko

Campus

Laurea Otaniemi

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish

Teachers

Eeva Miettinen
Tomas Illman

Teacher in charge

Eeva Miettinen

Groups

HLG223KA
Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K23, Otaniemi

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

Approved/Failed

Open in new tab

Enrollment

28.11.2022 - 04.12.2022

Timing

15.01.2023 - 15.05.2023

Number of ECTS credits allocated

10 op

Virtual proportion

8 op

Mode of delivery

20 % Contact teaching, 80 % Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)

Teachers

Katriina Reponen
Laura Salmi

Teacher in charge

Katriina Reponen

Groups

NKA222SA
Tietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, S22, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

28.11.2022 - 04.12.2022

Timing

13.01.2023 - 28.04.2023

Number of ECTS credits allocated

10 op

Virtual proportion

3 op

RDI proportion

5 op

Mode of delivery

70 % Contact teaching, 30 % Distance learning

Unit

Laurea Tikkurila

Campus

Laurea Tikkurila

Teaching languages

Finnish

Seats

20 - 80

Degree programmes

Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)

Teachers

Minna-Kaisa Lehtilinna
Eeva Haikonen
Tiina Turku

Teacher in charge

Tiina Turku

Scheduling groups

Pienryhmä 1 (Size: 45. Open UAS: 0.)
Pienryhmä 2 (Size: 45. Open UAS: 0.)

Groups

NDV222SN
Tietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, päivätoteutus, S22, Tikkurila

Small groups

Pienryhmä 1
Pienryhmä 2

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

28.11.2022 - 04.12.2022

Timing

12.01.2023 - 28.04.2023

Number of ECTS credits allocated

10 op

RDI proportion

4 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Katriina Reponen
Veera Lassila

Teacher in charge

Veera Lassila

Groups

HLA223KN
Liiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, K23, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

Open in new tab

Enrollment

28.11.2022 - 04.12.2022

Timing

10.01.2023 - 19.05.2023

Number of ECTS credits allocated

10 op

Virtual proportion

4 op

RDI proportion

5 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Anne Martola
Laura Salmi

Teacher in charge

Anne Martola

Groups

HLA223KA
Liiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K23, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Open in new tab

Enrollment

28.11.2022 - 04.12.2022

Timing

01.01.2023 - 31.07.2023

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers

Timo Savolainen
Eveliina Hytönen
Jarmo Heinonen

Teacher in charge

Eveliina Hytönen

Scheduling groups

Avoin AMK (Size: 5. Open UAS: 5.)

Groups

HTA222SN
Turvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S22, Leppävaara

Small groups

Avoin AMK

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

28.11.2022 - 04.12.2022

Timing

01.01.2023 - 31.07.2023

Number of ECTS credits allocated

10 op

Virtual proportion

4 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers

Laura Sippel
Lasse Kivinen

Teacher in charge

Lasse Kivinen

Groups

HTA222SAM
Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, S22, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

23.05.2022 - 29.05.2022

Timing

08.09.2022 - 15.12.2022

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Virtual Campus

Teaching languages

Finnish

Seats

40 - 85

Degree programmes

Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)

Teachers

Tarmo Pallari
Laura Salmi

Teacher in charge

Laura Salmi

Groups

NDA222KA
Tietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Leppävaara
NKA222KA
Tietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K22, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

23.05.2022 - 29.05.2022

Timing

05.09.2022 - 16.12.2022

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

Finnish

Seats

40 - 100

Degree programmes

Liiketalouden koulutus (HLD2), Laurea Verkkokampus

Teachers

Hanna Schroderus
Jukka Rautio

Teacher in charge

Jukka Rautio

Groups

HLDOPS22
Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, S22, Verkkokampus
HLD222SA
Liiketalouden koulutus, verkko-opinnot, S22, Verkkokampus

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

23.05.2022 - 29.05.2022

Timing

01.09.2022 - 31.12.2022

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

RDI proportion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Laurea Otaniemi, liko

Campus

Laurea Otaniemi

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish

Teachers

Eeva Miettinen
Tomas Illman

Teacher in charge

Eeva Miettinen

Groups

HLG222SA
Liiketalouden koulutus, monimuotototeutus, S22, Otaniemi

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

Approved/Failed

Open in new tab

Enrollment

23.05.2022 - 29.05.2022

Timing

29.08.2022 - 29.11.2022

Number of ECTS credits allocated

10 op

Virtual proportion

7 op

RDI proportion

7 op

Mode of delivery

30 % Contact teaching, 70 % Distance learning

Unit

Laurea Tikkurila

Campus

Laurea Tikkurila

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)

Teachers

Minna-Kaisa Lehtilinna
Tiina Turku

Teacher in charge

Tiina Turku

Groups

NDV222KA
Tietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Tikkurila

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Open in new tab

Enrollment

23.05.2022 - 29.05.2022

Timing

26.08.2022 - 16.12.2022

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Lohja, liko

Campus

Laurea Lohja

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)

Teachers

Ilkka Bergius
Marja Isokangas

Teacher in charge

Marja Isokangas

Groups

HLF222SA
Liiketalouden koulutus, monimuotototeutus, S22, Lohja

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

23.05.2022 - 29.05.2022

Timing

25.08.2022 - 31.12.2022

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Anne Martola
Laura Salmi

Teacher in charge

Anne Martola

Groups

HLA222SN
Liiketalouden koulutus, päivätoteutus, S22, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

Open in new tab

Enrollment

23.05.2022 - 29.05.2022

Timing

01.08.2022 - 31.12.2022

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers

Timo Savolainen
Eveliina Hytönen
Jarmo Heinonen

Teacher in charge

Eveliina Hytönen

Groups

HTA222KA
Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K22, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

Approved/Failed

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Enrollment

29.11.2021 - 05.12.2021

Timing

01.03.2022 - 31.07.2022

Number of ECTS credits allocated

10 op

RDI proportion

3 op

Mode of delivery

Contact teaching

Unit

Laurea Otaniemi, liko

Campus

Laurea Otaniemi

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish

Teachers

Eeva Miettinen
Tomas Illman

Teacher in charge

Eeva Miettinen

Groups

HLG222KA
Liiketalouden koulutus, monimuotototeutus, K22, Otaniemi

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

Approved/Failed

Open in new tab

Enrollment

29.11.2021 - 05.12.2021

Timing

21.02.2022 - 05.06.2022

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

Finnish

Seats

40 - 100

Degree programmes

Liiketalouden koulutus (HLD2), Laurea Verkkokampus

Teachers

Tarmo Pallari
Jukka Rautio

Teacher in charge

Jukka Rautio

Groups

HLD222KA
Liiketalouden koulutus, verkko-opinnot, K22, Verkkokampus
HLDOPK22
Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, K22, Verkkokampus

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

29.11.2021 - 05.12.2021

Timing

31.01.2022 - 31.05.2022

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Lohja, liko

Campus

Laurea Lohja

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)

Teachers

Ilkka Bergius
Marja Isokangas

Teacher in charge

Marja Isokangas

Groups

HLF222KA
Liiketalouden koulutus, monimuotototeutus, K22, Lohja

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

29.11.2021 - 05.12.2021

Timing

19.01.2022 - 05.05.2022

Number of ECTS credits allocated

10 op

Virtual proportion

3 op

Mode of delivery

70 % Contact teaching, 30 % Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 45

Degree programmes

Tietojenkäsittelyn koulutus (NTA2), Laurea Leppävaara (Finnish)

Teachers

Anne Lahti
Laura Salmi

Teacher in charge

Laura Salmi

Groups

NTA221SA
Tietojenkäsittelyn koulutus, monimuotototeutus, S21, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

Approved/Failed

Open in new tab

Enrollment

29.11.2021 - 05.12.2021

Timing

13.01.2022 - 13.04.2022

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

RDI proportion

4 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Katriina Reponen
Veera Lassila

Teacher in charge

Veera Lassila

Groups

HLA222KN
Liiketalouden koulutus, päivätoteutus, K22, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

Open in new tab

Enrollment

29.11.2021 - 05.12.2021

Timing

10.01.2022 - 03.05.2022

Number of ECTS credits allocated

10 op

Virtual proportion

4 op

RDI proportion

5 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Tikkurila

Campus

Laurea Tikkurila

Teaching languages

Finnish

Seats

20 - 80

Degree programmes

Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)

Teachers

Minna-Kaisa Lehtilinna
Eeva Haikonen
Tiina Turku

Teacher in charge

Tiina Turku

Scheduling groups

Pienryhmä 1 (Size: 45. Open UAS: 0.)
Pienryhmä 2 (Size: 45. Open UAS: 0.)

Groups

NTV221SN
Tietojenkäsittelyn koulutus, päivätoteutus, S21, Tikkurila

Small groups

Pienryhmä 1
Pienryhmä 2

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5

Open in new tab

Enrollment

29.11.2021 - 05.12.2021

Timing

01.01.2022 - 31.07.2022

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Anne Lahti
Päivi Williams

Teacher in charge

Päivi Williams

Groups

HLA222KA
Liiketalouden koulutus, monimuotototeutus, K22, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Open in new tab

Enrollment

29.11.2021 - 05.12.2021

Timing

01.01.2022 - 31.07.2022

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers

Harri Ruoslahti
Eveliina Hytönen
Jarmo Heinonen

Teacher in charge

Harri Ruoslahti

Groups

HTA221SN
Turvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S21, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Introduction to MarketingLaajuus (10 cr)

Credits

Study unit description

Learning outcomes

Upcoming implementations

Introduction to Marketing, 10 op

Enrollment

Timing

Number of ECTS credits allocated

Virtual proportion

Mode of delivery

Unit

Campus

Teaching languages

Seats

Degree programmes

Teachers

Teacher in charge

Groups

Learning outcomes

Grading scale

Introduction to Marketing, 10 op

Enrollment

Timing

Number of ECTS credits allocated

Virtual proportion

Mode of delivery

Unit

Campus

Teaching languages

Seats

Degree programmes

Teachers

Teacher in charge

Groups

Learning outcomes

Grading scale

Introduction to Marketing, 10 op

Enrollment

Timing

Number of ECTS credits allocated

Mode of delivery

Unit

Campus

Teaching languages

Seats

Degree programmes

Teachers

Teacher in charge

Groups

Learning outcomes

Grading scale

Introduction to Marketing, 10 op

Enrollment

Timing

Number of ECTS credits allocated

Virtual proportion

Mode of delivery

Unit

Campus

Teaching languages

Seats

Degree programmes

Teachers

Teacher in charge

Groups

Learning outcomes

Grading scale

Introduction to Marketing, at Your Own Workplace, 10 op

Enrollment

Timing

Number of ECTS credits allocated

Virtual proportion

Mode of delivery

Unit

Campus

Teaching languages

Seats

Degree programmes

Teachers