Digital Marketing and SalesLaajuus (10 cr)
Study unit code: HL00BQ81
Credits
10 op
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
RDI proportion
5 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 75
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Asko Mononen
- Petri Miinalainen
- Lassi Virtanen
- Päivi Williams
Teacher in charge
Asko Mononen
Groups
-
HTA224SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S24, Leppävaara
-
HLA224SNLiiketalouden koulutus, päivätoteutus, S24, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Laura Sippel
- Jukka Rautio
Teacher in charge
Laura Sippel
Groups
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
Teachers
- Veera Peltomaa
- Petri Miinalainen
Teacher in charge
Petri Miinalainen
Groups
-
MLA223SAMPalveluliiketoiminnan koulutus, monimuotototeutus, S23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Restaurant and Event Management (PRA2), Laurea Leppävaara (Finnish)
Teachers
- Veera Peltomaa
- Petri Miinalainen
Teacher in charge
Petri Miinalainen
Groups
-
PRA223SNRavintola- ja tapahtumaliiketoiminnan koulutus, päivätoteutus, S23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Outi Loikkanen
Teacher in charge
Outi Loikkanen
Groups
-
NDV224SNTietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, päivätoteutus, S24, Tikkurila
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Oskari Vesterinen
- Lassi Virtanen
Teacher in charge
Oskari Vesterinen
Groups
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
Teachers
- Laura Sippel
Teacher in charge
Laura Sippel
Groups
-
HBA224SNDegree Programme in Business Management, daytime studies, S24, Leppävaara
-
HBA224SN2Degree Programme in Business Management (tailor-made), daytime studies, S24, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Anna Nolvi
Teacher in charge
Anna Nolvi
Groups
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
25.11.2024 - 01.12.2024
Timing
01.05.2025 - 31.08.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
40 - 100
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Liko Virtuaali
- Marika Mäki
Teacher in charge
Laura Sippel
Groups
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
25.11.2024 - 01.12.2024
Timing
01.05.2025 - 31.08.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
40 - 100
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Laura Sippel
- Anna Nolvi
Teacher in charge
Laura Sippel
Groups
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
Teachers
- Liko Virtuaali
Groups
-
HBA223SN3Degree Programme in Business Management (tailor-made), daytime studies, S23, Leppävaara, group 2
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Liko Virtuaali
- Anna Nolvi
Teacher in charge
Anna Nolvi
Groups
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Liko Virtuaali
- Oskari Vesterinen
Teacher in charge
Oskari Vesterinen
Groups
-
HLF224KAMLiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K24, Lohja
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Restaurant and Event Management (PRA2), Laurea Leppävaara (Finnish)
Teachers
- Veera Peltomaa
- Petri Miinalainen
Teacher in charge
Petri Miinalainen
Groups
-
PRA223KNRavintola- ja tapahtumaliiketoiminnan koulutus, päivätoteutus, K23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Outi Loikkanen
Teacher in charge
Outi Loikkanen
Groups
-
NDV224KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K24, Tikkurila
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 100
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Veera Peltomaa
- Petri Miinalainen
Teacher in charge
Veera Peltomaa
Groups
-
HLA224KNLiiketalouden koulutus, päivätoteutus, K24, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Liko Virtuaali
- Oskari Vesterinen
Teacher in charge
Oskari Vesterinen
Groups
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Laura Sippel
- Anna Nolvi
Teacher in charge
Anna Nolvi
Groups
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Enrollment
20.05.2024 - 30.09.2024
Timing
01.10.2024 - 25.10.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
- Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HLA223SNLiiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, S23, Leppävaara
-
HTA223SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Design Sprint: Pre-assignment & Design Sprint Workshop week
Location and time
Company presentation in MS Teams in September, the date will be confirmed and informed.
Design Sprint Workshop week in MS Teams in October, week will be confirmed
Learning materials and recommended literature
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Co-operation with working life and/or RDI
Aalto Group Oy - Varuste.net
Important dates
Pre-assignment: Three weeks time period before sprint workshop week on student's own time.
Design Sprint Workshop week in October.
Forms of internationality
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Students workload
Pre-assignment on student's own time.
Full time work during Design Sprint week.
Content and scheduling
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Further information for students
To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Grading scale
H-5
Enrollment
20.05.2024 - 29.08.2024
Timing
06.09.2024 - 15.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Anu Peltola
- Oskari Vesterinen
Teacher in charge
Oskari Vesterinen
Groups
-
HLF223SALiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, S23, Lohja
-
HLB223SALiiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, S23, Hyvinkää
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 6th September 2024. Canvas workspace will open the same day at latest.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 22th September 2024.
The study unit is completed partly independently following a schedule for returning assignments by a given deadline. Individual assignments can be returned after deadlines, but then penalty -20% of points for assignment returned late applies.
In addition to independent studying, the study unit includes scheduled guidance online. Recordings of the teaching sessions can be viewed on Canvas afterwards. The study unit includes working in pairs or groups only in Final Assignment. You will not receive individual feedback for assignments from the teacher: feedback is based on checking the accuracy of the assignments.
Location and time
Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.
Learning materials and recommended literature
Information about the material is announced on Canvas learning platform. In addition this book is needed:
Kotler P., Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.
You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving marketing and sales certifications during the course.
Important dates
Based on the degree regulations (2024), the student accepted for the implementation is required to confirm his/her participation by showing activity at the start of the study in the following way:
In accordance with the degree regulations (2024), those who have been accepted for the study unit must confirm their participation. Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 22th September 2024. If the student does not confirm participation by acting in this way, his registration for the implementation will be rejected and another student can be taken in his place.
Other important dates can be found in the schedule section.
Always check the learning platform for any changes in the schedule.
Forms of internationality
The study unit is suitable for exchange students.
Students workload
Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish e.g. Google and Hubspot certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.
The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas.
Grading scale
H-5
Evaluation methods and criteria
"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies" (Laurea degree regulations 2024).
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
Professional knowledge basis, information searching and reporting
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner
Professional practice and workplace development
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
Teamwork, skills, leadership, and responsibility
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes
To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes
“Students who have failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. If the student does not pass the assessment despite the opportunity to complete their study attainment, they must complete the study unit in question in full as specified by the teacher.” (Degree regulations 2024.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Tournitin is used when assignments are checked, the lecturer will inform the students of this.
Enrollment
20.05.2024 - 20.08.2024
Timing
28.08.2024 - 30.11.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
- Tietojenkäsittelyn koulutus (NTY2), Laurea yhteinen (Finnish)
Teachers
- Laura Sippel
Teacher in charge
Laura Sippel
Scheduling groups
- Avoin AMK 1 (Size: 10. Open UAS: 10.)
Groups
-
HLG223SALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S23, Otaniemi
-
NSA223SADegree Programme in Business Information Technology, Developing Digital Services, virtual studies, S23, Leppävaara
-
NCA223SADegree Programme in Business Information Technology, Cyber Security, virtual studies, S23, Leppävaara
-
HRA223SADegree Programme in Safety, Security and Risk Management, blended learning, S23, Leppävaara
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Partly automated / partly interactive (requires self-directing and teamwork skills) implementation:
The study unit is completed independently following a schedule for returning assignments / by a given deadline. One group work is included. Self-direction is heavily required. The study unit does not include any scheduled lectures. However, the study unit requires active participation and commitment to group/team work and sharp scheduling ability: as the Final Assignment (Digital Marketing and Sales plan for a Customer Acquisition phase) is done in 5-6 persons’ groups, and returned on the end of the course. The group work should start right from the beginning when the groups have been formulated (by the end of September).
Please note: To secure the study place in this course, you must return the Orientation Assignment (Quiz & Introducing yourself via Canvas) by the deadline/ no later than the 11th of September (11.9.2024).
You will study in a Canvas learning environment, in addition to Google and HubSpot -environments. Canvas includes learning material and assignments/tests. In addition to which Google and HubSpot offers certificates and courses greatly appreciated by work life and are therefore implemented to this course.
Guiding during the course: guiding is offered via Canvas. The instructor is available and contacted via Canvas-messages, email, and Discussion Boards in Canvas. It is important to follow the course announcements and read carefully all the instructions and information in Canvas.
In this study unit, you will not receive individual feedback from the teacher: the feedback is based on the points you get from your certificate and tests. From the Final Assignment you will get feedback from the evaluation Criteria Chart which tells you in which level of understanding and execution your group’s work is (group-based feedback).
Evaluation of the course is done by the end of December.
Please note, if this self-directing skills and eLearning requiring course implementation is not for you, please look up for a different type of execution of the same course. Thank you.
Location and time
Canvas, Google and HubSpot learning environments. No scheduled lectures. Assignment-returns are scheduled through out the semester (bi-weekly return-schedule): late fee -20 % from the points.
Learning materials and recommended literature
Information about the material is announced and/or integrated on the learning platform(s). In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.
You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.
Co-operation with working life and/or RDI
Work life skills and competences are built through achieving industry certifications during the course.
Important dates
Based on the degree regulations (2024), the student accepted for the implementation is required to confirm his/her participation by showing activity at the start of the study in the following way:
In accordance with the degree regulations (2024), those who have been accepted for the study unit must confirm their participation by doing the Orientation Quiz and introducing themselves in the discussion area in Canvas no later that two weeks from the start of this implementation (by the 11th of September/ 11.9.2024). If the student does not confirm participation by acting in this way, his registration for the implementation will be rejected and another student can be taken in his place.
Forms of internationality
The study unit is suitable for exchange students.
Students workload
Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence. This study unit ,as a 10 credit point unit, equals approximately 270 hours work load in total.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan (a group assignment)
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.
The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies" (Laurea degree regulations 2024).
The grade for the course is determined by the points as follows:
In this course you collect points by earning them by completing tasks and certifications during the course.
Grading is based on points you'll get by returning the assignments. The grading schema is:
152-165 = 5
134-151 = 4
116-133 = 3
100-115 = 2
80-99 = 1
0-79 = Fail
To pass, you need to complete all the assignments. More details about assignment can be found from assignment pages in Canvas. You can follow your study unit progress in the Grades page.
For the orientation, you need to deliver your assignment by the deadline (11.9.2024). This is how you confirm your spot in this study unit. For the rest of the assignments you may return your assignments also after the deadlines. Just remember that there is a -20% "late fee" for assignments returned late.
Evaluation of the whole course is done during December.
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
“Students who have failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. If the student does not pass the assessment despite the opportunity to complete their study attainment, they must complete the study unit in question in full as specified by the teacher.” (Degree regulations 2024.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Tournitin is used when assignments are checked, the lecturer will inform the students of this.
Enrollment
20.05.2024 - 20.08.2024
Timing
28.08.2024 - 01.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 120
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Anna Nolvi
Teacher in charge
Anna Nolvi
Groups
-
HLG223SALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S23, Otaniemi
-
HTA223SAMTurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, S23, Leppävaara
-
NSA223SADegree Programme in Business Information Technology, Developing Digital Services, virtual studies, S23, Leppävaara
-
NCA223SADegree Programme in Business Information Technology, Cyber Security, virtual studies, S23, Leppävaara
-
HRA223SADegree Programme in Safety, Security and Risk Management, blended learning, S23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet from August 28th till November 30th. You will familiarize yourself with Google and Hubspot certificates. The course includes one group assignment and other assignments are individual assignments.
Please note! Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 11th of September.
Guiding during the course: instructor is guiding in discussion forum and contacted via email. Students are able to discuss and share questions and answers in the Canvas discussion forum. Evaluation of the course is done by December.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open by the end of August at the latest.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan (a group assignment)
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
In this course you collect points by earning them by completing tasks and certifications during the course.
Grading is based on points you'll get by returning the assignments. The grading schema is:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
To pass, you need to complete all the assignments. More details about assignment can be found from assignment pages. You can follow your study unit progress in the Grades page.
For the orientation, you need to deliver your assignment by the deadline. This is how you confirm your spot in this study unit. For the rest of the assignments you may return your assignments also after the deadlines. Just remember that there is a -20% "late fee" for assignments returned late.
Evaluation of the whole course is done by December.
Enrollment
20.05.2024 - 30.05.2024
Timing
28.08.2024 - 20.11.2024
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
RDI proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Outi Loikkanen
Teacher in charge
Outi Loikkanen
Groups
-
NDV223SNTietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, päivätoteutus, S23, Tikkurila
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This course is organised 50% online self study and 50% group work at Tikkurila campus. Both the online self study and campus based project are compulsory. The students may be required to visit project partner around Uusimaa area. The project work requires project group to organise independent working time in addition to classes in Tikkurila campus.
During the online studies students study the theory independently and earn the following digital marketing and sales certificates offered by Hubspot Academy and Google Skillshop.
- Fundamentals of digital marketing
- Google Ads Display
- Google Ads Search
- Google Analytics for Beginners
- Inbound Marketing Certification | HubSpot Academy
- Social Media Marketing Certification | HubSpot Academy
- Inbound Sales Certification Course | HubSpot Academy
In parallel with the online theory, students make a digital sales and marketing plan in groups. This work is done at Tikkurila campus , unless the group agrees different working arrangements, guidance is organised at the campus. At the end of the course, the students present their group work to others, taking part of the presentations is compulsory. .
Learning materials and recommended literature
All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos. Recommended book:
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”
Co-operation with working life and/or RDI
As part of the course the participants will take certification courses offered by acknowledged industry partners. It is possible to do the digital sales and marketing plan (=group work) to your own employee/hobby organisation or Laurea business partner.
Important dates
4.9.2024 8:30-10 zoom Course start info and instructions for self study part
21.10.2024 9-11:30 Tikkurila campus Project kick off
28.10.2024 9-11:30 Tikkurila campus Project work
4.11.2024 9-11:30 Tikkurila campus Project work
20.11. 8:30 -11:30 zoom Project presentations
Forms of internationality
The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.
Students workload
Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.
Further information for students
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
Grading scale
H-5
Evaluation methods and criteria
The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
In this course you collect points by earning them by completing tasks and certifications during the course.
Independent online theory is done and evaluated as individual work and project is evaluated as group work.
150-160 = 5
135-149 = 4
120-134 = 3
105-119 = 2
80-104 = 1
0 - 79 = Fail
Enrollment
20.05.2024 - 20.08.2024
Timing
26.08.2024 - 20.11.2024
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
Teachers
- Laura Sippel
Teacher in charge
Laura Sippel
Groups
-
HBA223SNDegree Programme in Business Management, daytime studies, S23, Leppävaara
-
HBA223SN2Degree Programme in Business Management (tailor-made), daytime studies, S23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Partly Daytime learning (practice)/ Party independent online studying (theory):
A Canvas learning environment is used to support the implementation, but it is important to take part in teaching and guidance on campus according to schedule. The campus days are focused mainly on to guide and support the group work / project work of this implementation. The study unit includes working in groups as the Final Assignment of this implementation is a group project (Digital Marketing and Sales Plan for Customer Acquisition phase for a real company).
You will familiarize yourself with Google and HubSpot certificates as you study individually the main theory-parts of this implementation, and get a valuable certificates to prove your skills also to work life. For these assignments, there will be a given schedule for the returns: please note, in case of late returns, there will be a -20% "late-fee". The course's Final Assignment is done in approx. 5-6 persons' students' groups. The groups will be formulated at the beginning of the course. Other assignments are individual assignments guiding the student towards the know-how (theory) needed in the Final Assignment (theory in practice, application to a real life context). The Final Assignment is executed as a project, to which the group itself organizes the project roles, responsibilities and schedules the tasks needed to be executed in order to get the project done. The objectives of the project work it self are also set by the project group itself. Evaluation is done via given Evaluation Criteria Chart visible in Canvas.
You will receive individual and group feedback regarding the project both from the teacher and from your peers. Also a self assessment is implemented to support your own reflection and evaluation skills. Heavy teamwork and project work skills, as well as scheduling skills, are needed, and/or acquired during the course.
Please note! In order to secure your spot in this study unit, you need to be present at the first contact less
on (4.9.2024 9.00-11.15am), and make and return the Orientation Assignment by the deadline (informed in Canvas).
This implementation includes studying and taking exams / certification -tests in Googe and HubSport -learning environment. More detailed information regarding the assignments done in these learning platforms, are given in the implementation's Canvas-platform.
Location and time
Please see the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.
The online learning platforms are Canvas (the main platform) and also Google and HubSpot -learning environment (for the individually done theory-based certificates and exams). Campus days are on Leppävaara campus accordingly.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.
You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.
Co-operation with working life and/or RDI
Work life skills and competences are built through achieving industry certifications during the course. Also the Final Assignment is integrated into work life.
Important dates
Based on the degree regulations (2024), the student accepted for the implementation is required to confirm his/her participation by showing activity at the start of the study in the following way:
1. The student must be present at the first contact lesson or notify the teacher in charge of his/her absence to confirm his/her participation in the study. Registration will be rejected if the student does not report his/her absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in his place. The first contact lesson is 4.9.2024 at 9.00-11.15am at Leppävaara.
2. Those who have been accepted for the study unit must confirm their participation also by doing and returning the Orientation Assignment by the given deadline (in Canvas).
If the student does not confirm participation by acting in these ways, her/his registration for the implementation will be rejected and another student can be taken in her/his place.
Forms of internationality
The study unit is suitable for exchange students.
Students workload
Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence. This study unit, being a total of 10 credit points, means approximately 270 hours of work.
Content and scheduling
The main themes in the course are:
Module: Orientation - Digital Transformation (individual: Orientation Assignment/secures the spot on the course)
Module 1. Fundamentals of Digital Marketing (individual)
Module 2. Digital Marketing & Lead Acquisition (individual)
Module 3. Social Media Marketing (individual)
Module 4. Sales in Today's World (individual)
Module 5. Legal Issues (individual)
Module 6/ The Project work: Final Assignment - Digital Marketing and Sales Plan (group)
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
The students collect points from the bases of the done and returned assignments. Also the Final Assignment is given points based on a separate Evaluation Criteria Chart. The points received will formulate the final grade for the whole course.
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.
The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies" (Laurea degree regulations 2024).
The students collect points from the bases of the done and returned assignments. Also the Final Assignment is given points based on a separate Evaluation Criteria Chart (visible in Canvas). The points received will formulate the final grade for the whole course.
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
Professional knowledge basis, information searching and reporting
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner
Professional practice and workplace development
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
Teamwork, skills, leadership, and responsibility
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes
To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes
“Students who have failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. If the student does not pass the assessment despite the opportunity to complete their study attainment, they must complete the study unit in question in full as specified by the teacher.” (Degree regulations 2024.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Tournitin is used when assignments are checked, the lecturer will inform the students of this.
Enrollment
20.05.2024 - 26.05.2024
Timing
19.08.2024 - 04.11.2024
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
RDI proportion
5 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 75
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Eeva Miettinen
- Lassi Virtanen
- Päivi Williams
Teacher in charge
Lassi Virtanen
Groups
-
HLA223SNLiiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, S23, Leppävaara
-
HTA223SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).
Presence is compulsory during the kickoff on 26th of Aug at 12:30 in Leppävaara Campus Digital Living Lab / online (room: 009 at ground floor).
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 9.9.2024
Location and time
First session at Laurea Leppävaara-campus, Digital Living Lab (room 009 below the library) or online.
Learning materials and recommended literature
Suomeksi
Information about the material is announced on the learning platform (Canvas). In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.
Important dates
The coaching sessions take place between Aug 26, 2024 - Oct 28, 2024. Students are encouraged to meet each other and the coaches face-to-face during the course in Laurea Digital Living Lab, Room 009, Leppävaara campus. The couching sessions can be also online. These sessions and link to online can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.
Forms of internationality
This course is suitable for exchange students as well.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation criteria, fail (0)
See details on Canvas -platform.
Evaluation criteria, satisfactory (1-2)
See details on Canvas -platform.
Evaluation criteria, good (3-4)
See details on Canvas -platform.
Evaluation criteria, excellent (5)
See details on Canvas -platform.
Enrollment
20.05.2024 - 29.05.2024
Timing
15.08.2024 - 17.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 76
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Jukka Rautio
- Anna-Maija Tapojärvi
Teacher in charge
Anna-Maija Tapojärvi
Groups
-
HLD223SALiiketalouden koulutus, verkko-opinnot, S23, Verkkokampus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced 19.8.2024 in Zoom @17.00.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 26.8.2024.
Location and time
Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on 15.8.2024.
Other important dates you will find from the timing section.
Always check the learning platform Canvas for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
165-185 = 5
150-164 = 4
130-149 = 3
110-129 = 2
90-109 = 1
0 - 89 = Fail
To pass, you need to complete all the assignments. More details about assignment can be found from assignment pages. You can follow your study unit progress in the Grades page.
For the orientation, you need to deliver your assignment by the deadline. This is how you confirm your spot in this study unit. For the rest of the assignments you may return your assignments also after the deadlines. Just remember that there is a -20% "late fee" for assignments returned late.
Enrollment
01.04.2024 - 07.04.2024
Timing
01.05.2024 - 31.08.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 120
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Laura Sippel
- Marika Mäki
Teacher in charge
Laura Sippel
Groups
-
NDA222KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Leppävaara
-
NDA223KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Leppävaara
-
NKA222KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K22, Leppävaara
-
HLG222KALiiketalouden koulutus, monimuotototeutus, K22, Otaniemi
-
NKA223KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K23, Leppävaara
-
HTA223KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K23, Leppävaara
-
HLG223KALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K23, Otaniemi
-
HLD223KALiiketalouden koulutus, verkko-opinnot, K23, Verkkokampus
-
HLA223KNLiiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, K23, Leppävaara
-
HLA223KALiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Partly automated, partly interactive implementation (includes group assignment):
The study unit is completed partly independently following a schedule for returning assignments / by a given deadline. In addition to independent studying, the study unit includes working in groups, as the Final Assignment of the course is done in groups. The study unit is conducted online and does not require attendance on campus. However, the study unit requires active participation and commitment, especially to the group work. The course does not include any lectures, all the information for studying is guided in and through Canvas learning platform.
A feel-free-to-participate orientation/info-Zoom is held on the 3rd of May from 10-11 (Zoom-address will be send via Canvas).
The course's individual assignments can be completed at own pace (respecting deadlines = late returned assignment means -20% points) and from anywhere via internet from May till August. You will familiarize yourself with Google and Hubspot certificates. The course's Final Assignment (the group assignment) is done in 5-6 persons' student groups, which will be formulated at the beginning of the course. Other assignments are individual assignments guiding the student towards the know-how needed in the Final Assignment. The Final Assignment is guided to be planned and started already in the beginning of the course, but the deadline for returning the whole assignment is in August.
Please note! Student must complete the orientation assignment on time to ensure the study place in the course. Deadline for the orientation assignment is 15.5.2024.
Guiding during the course: the instructor is available during May and early June, guiding via Canvas, and to be contacted via Canvas discussion forum or Canvas-message. After this, students are able to continue discussing in the Canvas discussion forum, as well as within their own Final Assignment groups.
Evaluation of the course is done by September.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations (2024), Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways).
The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence. Further information in the student intranet.
You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
Based on the degree regulations (2024), the student accepted for the implementation is required to confirm his/her participation by showing activity at the start of the study in the following way: In accordance with the degree regulations (2024), in this study unit, those who have been accepted for the study unit must confirm their participation by participating and presenting themselves in the Orientation discussion forum (in Canvas) and do the Orientation Assignment no later than the 15th of May. If the student does not confirm participation by making the orientation assignment and presenting themselves in the orientation forum by the deadline, the student will be rejected from the course.
The Canvas learningplatform will open by the 1st of May at the latest.
Always check the learning platform for any changes in the schedule.
Students workload
Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.
In other words, the average amount of work hours to complete this 10 credit point course is 267.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan (a group assignment)
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor level education.
The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.
The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
In this course you collect points by earning them by completing tasks and certifications as guided in the study platform (Canvas) during the course.
Grading is based on points you'll get by returning the assignments. To pass, you need to complete all the assignments.
The grading schema is:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
More details about assignments can be found from assignment pages (Canvas). You can follow your study unit progress in the Grades page.
For the orientation, you need to deliver your assignment by the deadline (15.5.24). For the rest of the assignments, you may return your assignments also after the deadlines: Just remember that there is a -20% "late fee" for assignments returned late.
Evaluation of the course is done in September.
“Students who have failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. If the student does not pass the assessment despite the opportunity to complete their study attainment, they must complete the study unit in question in full as specified by the teacher.” (Degree regulations 2024.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Tournitin is used when assignments are checked, the lecturer will inform the students of this.
Enrollment
05.02.2024 - 11.02.2024
Timing
08.04.2024 - 12.04.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
NDA223KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Leppävaara
-
HBA222SNDegree Programme in Business Management, daytime studies, S22, Leppävaara
-
NKA223KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K23, Leppävaara
-
HLA223KNLiiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, K23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Design Sprint: Pre-assignment & Design Sprint Workshop week
Learning materials and recommended literature
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Co-operation with working life and/or RDI
Nordic Sales Crew Oy
Important dates
Pre-assignment: Three weeks' time period before sprint workshop week on student's own time.
Pre-assignment Kickoff meetings in March on Mon 18th (Exact day and time not yet confirmed)
Design Sprint Workshop week in April on Mon 8th to Fri 12th (Draft until the week will be confirmed with the company)
Forms of internationality
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Students workload
Pre-assignment on student's own time.
Full time work during Design Sprint week.
Content and scheduling
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Further information for students
To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Grading scale
H-5
Enrollment
27.11.2023 - 03.12.2023
Timing
01.02.2024 - 31.05.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 120
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Laura Sippel
- Anna Nolvi
Teacher in charge
Anna Nolvi
Groups
-
NDA222KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Leppävaara
-
NDA223KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Leppävaara
-
NKA222KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K22, Leppävaara
-
HLG222KALiiketalouden koulutus, monimuotototeutus, K22, Otaniemi
-
NKA223KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K23, Leppävaara
-
HTA223KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K23, Leppävaara
-
HLG223KALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K23, Otaniemi
-
HLA223KALiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet during 1.2 - 30.5. You will familiarize yourself with Google and Hubspot certificates. Lecturer will guide you in discussion forum if any help needed.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 14.2.2024
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on February 25th, 2023
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications.
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
In this course you collect points by earning them by completing tasks and certifications during the course.
Grading is based on points you'll get by returning the assignments. The grading schema is:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
To pass, you need to complete all the assignments. More details about assignment can be found from assignment pages. You can follow your study unit progress in the Grades page.
For the orientation, you need to deliver your assignment by the deadline. This is how you confirm your spot in this study unit. For the rest of the assignments you may return your assignments also after the deadlines. Just remember that there is a -20% "late fee" for assignments returned late.
Enrollment
27.11.2023 - 03.12.2023
Timing
22.01.2024 - 25.03.2024
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
RDI proportion
4 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
Teachers
- Veera Peltomaa
- Petri Miinalainen
Teacher in charge
Veera Peltomaa
Groups
-
NDA223KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Leppävaara
-
HBA222SNDegree Programme in Business Management, daytime studies, S22, Leppävaara
-
HLA223KNLiiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, K23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).
Presence is compulsory during the kickoff on 22nd of January at 14:00.
Student must complete the orientation assignment on time to ensure place in the course. Deadline for the orientation assignment is 29.1.2024
Location and time
Guidances on zoom.
Learning materials and recommended literature
Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.
Important dates
The coaching sessions take place between Jan 22, 2024 - March 11, 2024 between 14-16.00. The couching sessions are online. These sessions and link to Zoom can be found in your calendars (Pakki). Also possible changes/cancellations are noted there
Students are also encouraged to meet each other and the coaches face-to-face during the course in Laurea Digital Living Lab, Room 009, Leppävaara campus.
Forms of internationality
This course is suitable for exchange students as well.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation criteria, fail (0)
See details on Canvas -platform.
Evaluation criteria, satisfactory (1-2)
See details on Canvas -platform.
Evaluation criteria, good (3-4)
See details on Canvas -platform.
Evaluation criteria, excellent (5)
See details on Canvas -platform.
Enrollment
27.11.2023 - 03.12.2023
Timing
16.01.2024 - 19.05.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Anna Nolvi
Teacher in charge
Anna Nolvi
Groups
-
NDA222KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Leppävaara
-
NDA223KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Leppävaara
-
NKA222KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K22, Leppävaara
-
NKA223KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K23, Leppävaara
-
HTA223KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K23, Leppävaara
-
HLG223KALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K23, Otaniemi
-
HLA223KALiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Partly Daytime learning (practice)/ Party independent online studying (theory):
A Canvas learning environment is used to support the implementation, but it is important to take part in teaching and guidance on campus according to schedule. The campus days are focused mainly on to guide and support the group work / project work of this implementation. The study unit includes working in groups as the Final Assignment of this implementation is a group project (Digital Marketing and Sales Plan for Customer Acquisition phase for a real company).
You will familiarize yourself with Google and HubSpot certificates as you study individually the main theory-parts of this implementation, and get a valuable certificates to prove your skills also to work life. For these assignments, there will be a given schedule for the returns: please note, in case of late returns, there will be a -20% "late-fee". The course's Final Assignment is done in approx. 5-6 persons' students' groups. The groups will be formulated at the beginning of the course. Other assignments are individual assignments guiding the student towards the know-how (theory) needed in the Final Assignment (theory in practice, application to a real life context). The Final Assignment is executed as a project, to which the group itself organizes the project roles, responsibilities and schedules the tasks needed to be executed in order to get the project done. The objectives of the project work it self are also set by the project group itself. Evaluation is done via given Evaluation Criteria Chart visible in Canvas.
You will receive individual and group feedback regarding the project both from the teacher and from your peers. Also a self assessment is implemented to support your own reflection and evaluation skills. Heavy teamwork and project work skills, as well as scheduling skills, are needed, and/or acquired during the course.
Please note! In order to secure your spot in this study unit, you need to be present at the first contact less
on (4.9.2024 9.00-11.15am), and make and return the Orientation Assignment by the deadline (informed in Canvas).
This implementation includes studying and taking exams / certification -tests in Googe and HubSport -learning environment. More detailed information regarding the assignments done in these learning platforms, are given in the implementation's Canvas-platform.
Location and time
Please see the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.
The online learning platforms are Canvas (the main platform) and also Google and HubSpot -learning environment (for the individually done theory-based certificates and exams). Campus days are on Leppävaara campus accordingly.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.
You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.
Co-operation with working life and/or RDI
Work life skills and competences are built through achieving industry certifications during the course. Also the Final Assignment is integrated into work life.
Important dates
Based on the degree regulations (2024), the student accepted for the implementation is required to confirm his/her participation by showing activity at the start of the study in the following way:
1. The student must be present at the first contact lesson or notify the teacher in charge of his/her absence to confirm his/her participation in the study. Registration will be rejected if the student does not report his/her absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in his place. The first contact lesson is 4.9.2024 at 9.00-11.15am at Leppävaara.
2. Those who have been accepted for the study unit must confirm their participation also by doing and returning the Orientation Assignment by the given deadline (in Canvas).
If the student does not confirm participation by acting in these ways, her/his registration for the implementation will be rejected and another student can be taken in her/his place.
Forms of internationality
The study unit is suitable for exchange students.
Students workload
Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence. This study unit, being a total of 10 credit points, means approximately 270 hours of work.
Content and scheduling
The main themes in the course are:
Module: Orientation - Digital Transformation (individual: Orientation Assignment/secures the spot on the course)
Module 1. Fundamentals of Digital Marketing (individual)
Module 2. Digital Marketing & Lead Acquisition (individual)
Module 3. Social Media Marketing (individual)
Module 4. Sales in Today's World (individual)
Module 5. Legal Issues (individual)
Module 6/ The Project work: Final Assignment - Digital Marketing and Sales Plan (group)
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
The students collect points from the bases of the done and returned assignments. Also the Final Assignment is given points based on a separate Evaluation Criteria Chart. The points received will formulate the final grade for the whole course.
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.
The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies" (Laurea degree regulations 2024).
The students collect points from the bases of the done and returned assignments. Also the Final Assignment is given points based on a separate Evaluation Criteria Chart (visible in Canvas). The points received will formulate the final grade for the whole course.
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
Professional knowledge basis, information searching and reporting
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner
Professional practice and workplace development
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
Teamwork, skills, leadership, and responsibility
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes
To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes
“Students who have failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. If the student does not pass the assessment despite the opportunity to complete their study attainment, they must complete the study unit in question in full as specified by the teacher.” (Degree regulations 2024.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Tournitin is used when assignments are checked, the lecturer will inform the students of this.
Enrollment
27.11.2023 - 03.12.2023
Timing
16.01.2024 - 19.04.2024
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
RDI proportion
4 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Outi Loikkanen
Teacher in charge
Outi Loikkanen
Groups
-
NDV223KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Tikkurila
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This course is organised 60% online sef study and 40% online group work. During the online studies students study the theory independently and earn the following digital marketing and sales certificates offered by Hubspot Academy and Google Skillshop.
- Fundamentals of digital marketing
- Google Ads Display
- Google Ads Search
- Google Analytics for Beginners
- Inbound Marketing Certification | HubSpot Academy
- Social Media Marketing Certification | HubSpot Academy
- Inbound Sales Certification Course | HubSpot Academy
In parallel with the online theory, students make a digital sales and marketing plan in groups. This work is done online , unless the group agrees different working arrangements. Guiding sessions are organised online on zoom, these are optional. At the end of the course, the students present their group work to others, taking part of the presentations is compulsory. .
Learning materials and recommended literature
All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos. Recommended book:
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”
Co-operation with working life and/or RDI
As part of the course the participants will take certification courses offered by acknowledged industry partners. It is possible to do the digital sales and marketing plan (=group work) to your own employee/hobby organisation or Laurea business partner.
Important dates
16.01.2024 18.15 - 19.45 Course start info
05.03.2024 17.00 - 19.00 Project kick off
12.03.2024 18.15 - 20.00 Optional Project guidance: Get to know your customers (smart objective, target group, buyer persona, buyer journey)
26.03.2024 17.00 - 19.00 Optional Project guidance: SEO keywords, Contacting plan, example ads
16.04.2024 17.00 - 19.00 Project presentations.
Online independent study following the deadlines announced in Course Platform Canvas.
Forms of internationality
The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.
Students workload
Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.
Further information for students
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
Grading scale
H-5
Evaluation methods and criteria
The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
In this course you collect points by earning them by completing tasks and certifications during the course.
The grade is based on points collected from the assignments. Independent study is max 100 points and group work is max 50 points .
Evaluation criteria, fail (0)
0-74 points
Evaluation criteria, satisfactory (1-2)
75-106 points
Evaluation criteria, good (3-4)
107-138 points
Evaluation criteria, excellent (5)
139-150 points
Enrollment
27.11.2023 - 03.12.2023
Timing
10.01.2024 - 15.05.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 105
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Jukka Rautio
Teacher in charge
Jukka Rautio
Scheduling groups
- Avoin AMK 1 (Size: 5. Open UAS: 5.)
Groups
-
HLD223KALiiketalouden koulutus, verkko-opinnot, K23, Verkkokampus
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced 15.1.2024 in Zoom @17.00.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 22.1.2024.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on 10.1.2024.
Other important dates you will find from the timing section.
Always check the learning platform Canvas for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
Suomeksi
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
If failing to meet each assignment deadline, penalty -20% applies.
Enrollment
27.11.2023 - 03.12.2023
Timing
09.01.2024 - 31.05.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Anu Peltola
- Oskari Vesterinen
Teacher in charge
Oskari Vesterinen
Groups
-
HLF223KAMLiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K23, Lohja
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
The study unit is conducted online and does not require attendance on campus. The study unit is completed independently following a schedule for work-based learning project documentation or demonstration of competence by a given deadline.
In addition to independent studying, the study unit includes scheduled guidance sessions and Project Assessment Discussions remotely on Zoom. Attendance in first guidance session (9th January) is mandatory and session will be partly recorded. Project Assessment Discussions take place on 28th May.
The study unit is supported by the Canvas learning environment (opens 9th January at latest) and study unit Teams channel for group and personal communication. The study unit does not include working in pairs or groups.
Please notice that there are several ways to complete the study unit:
1) Demonstration of competence (Näyttö)
2) Work-based learning project in your own workplace or in your own company etc., which covers all the learning objectives
3) If your project does not cover all the learning objectives, you can write theory reports or utilize other online courses etc. to complete learning objectives that are not covered by your project
4) If your current work does not enable you to obtain marketing and sales competencies by conducting a project, you can execute Digital Marketing and Sales certificates (Meta, Google, Hubspot) to achieve the learning objectives.
All possibilities will be discussed and introduced in first guidance session.
The learning objectives of the study unit are:
The student is able to
- Analyze traffic in digital channels
- Plan digital customer experience
- Plan marketing and sales for digital channels
- Use digital tools in marketing and sales
- Apply regulations for digital business
Learning materials and recommended literature
Kotler P., Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
The book can also be found in many digital/audio book services.
Further references to be announced when the study unit starts.
Alternative completion methods of implementation
All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.
For further information visit Student Intra.
Co-operation with working life and/or RDI
The work-based learning project is completed in students own workplace organisation.
Important dates
Demonstration of competence schedule can later be found in Laurea student intra.
The Canvas workspace will open latest on 9th January 2024.
Guidance session dates can be found in the schedule section.
Deadline for project documentation is 19th May and Project Assessment Discussions will take place on 28th May.
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”
Students workload
One credit equals approximately 26.7 hours of work performed by the student. The number of credits of the study unit is 10 credits.
Content and scheduling
Having completed the study unit, the student is able to
- Analyze traffic in digital channels
- Plan digital customer experience
- Plan marketing and sales for digital channels
- Use digital tools in marketing and sales
- Apply regulations for digital business
Further information for students
The study unit is arranged only for the group HLF223KAM
The language used in the guidance session can be either Finnish or English.
The study unit corresponds to the requirements of Bachelor's level education.
According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.
If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
Professional knowledge basis, information searching and reporting
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner
Professional practice and workplace development
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
Teamwork, skills, leadership, and responsibility
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes
To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes
“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. (Laurea degree regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Ouriginal is used when assignments are checked, the lecturer will inform the students of this.
Enrollment
11.09.2023 - 17.09.2023
Timing
23.10.2023 - 27.10.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HLA222SNLiiketalouden koulutus, päivätoteutus, S22, Leppävaara
-
HTA222SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S22, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Design Sprint: Pre-assignment & Design Sprint Workshop week
Learning materials and recommended literature
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Co-operation with working life and/or RDI
Lindström Group
Important dates
Pre-assignment: Three weeks' time period before sprint workshop week on student's own time.
Pre-assignment Kickoff meeting Tue 3.10.2023.
Design Sprint Workshop week in October, week 43, Mon 23.10. - 27.10.2023.
Forms of internationality
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Students workload
Pre-assignment on student's own time.
Full time work during Design Sprint week.
Content and scheduling
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Further information for students
To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Grading scale
H-5
Enrollment
22.05.2023 - 28.05.2023
Timing
05.09.2023 - 08.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Otaniemi, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Anna Nolvi
Teacher in charge
Anna Nolvi
Scheduling groups
- Avoin AMK 1 (Size: 10. Open UAS: 10.)
Groups
-
NSA222SADegree Programme in Business Information Technology, Developing Digital Services, virtual studies, S22, Leppävaara
-
NKA222SATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, S22, Leppävaara
-
HLG222SALiiketalouden koulutus, monimuotototeutus, S22, Otaniemi
-
HTA222SAMTurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, S22, Leppävaara
-
NCA222SADegree Programme in Business Information Technology, Cyber Security, blended learning, S22, Leppävaara
-
HRA222SADegree Programme in Safety, Security and Risk Management, blended learning, S22, Leppävaara
-
NTA221SATietojenkäsittelyn koulutus, monimuotototeutus, S21, Leppävaara
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform 12.9 - 4.12.The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturer will guide you in discussion forum if any help needed.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 21.9.2023
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on September 10th, 2023.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications.
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
In this course you collect points by earning them by completing tasks and certifications during the course.
You get points as follows:
Orientation: 0-10 points
Theme 1: 0-20 points
Theme 2: 0-10 points
Theme 3: 0-10 points
Theme 4: 0-10 points
Theme 5: 0-10 points
Final analysis: 0-30 points
The final grade is calculated as follows:
91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1
0-50: 0
Enrollment
22.05.2023 - 28.05.2023
Timing
01.09.2023 - 17.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Ilkka Bergius
- Oskari Vesterinen
Teacher in charge
Oskari Vesterinen
Groups
-
HLF222SALiiketalouden koulutus, monimuotototeutus, S22, Lohja
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 1st September 2023 at 9.00 - 10.30 . Canvas workspace will open the same day at latest.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 17th September 2023.
The study unit is completed partly independently following a schedule for returning assignments by a given deadline. Individual assignments can be returned after deadlines, but then penalty -20% of points for assignment returned late applies.
In addition to independent studying, the study unit includes scheduled guidance online. Recordings of the teaching sessions can be viewed on Canvas afterwards. The study unit includes working in pairs or groups only in Final Assignment. You will not receive individual feedback for assignments from the teacher: feedback is based on checking the accuracy of the assignments.
Learning materials and recommended literature
Information about the material is announced on Canvas learning platform. In addition this book is needed:
Kotler P., Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.
For further information visit Student Intra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving marketing and sales certifications during the course.
Important dates
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 17th September 2023.
The Canvas workspace will open latest on 1st September 2023.
Other important dates can be found in the schedule section.
Always check the learning platform for any changes in the schedule.
Forms of internationality
The study unit is suitable for exchange students.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish e.g. Google and Hubspot certifications. Remember to add these useful certifications to your CV!
Further information for students
Please note, in this study unit you confirm your participation by completing the orientation task on time!
The study unit corresponds to the requirements of Bachelor level education.
According to the degree regulations (section 18); students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.
If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place.
Please note, in this study unit you confirm your participation by completing the orientation task on time!
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan his/her personal development and development of the team
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes
To achieve grade 1 (or pass) student must be able to
- describe the significance of his/her actions for successful co-operation
- describe his/her competence in relation to the learning outcomes
“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. Laurea provides examination retake dates. Students must register for these examinations no later than 10 days before the retake date. A failed exam or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt." (Laurea degree regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed.
Enrollment
22.05.2023 - 21.08.2023
Timing
28.08.2023 - 30.11.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 105
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
- Tietojenkäsittelyn koulutus (NTY2), Laurea yhteinen (Finnish)
Teachers
- Laura Sippel
Teacher in charge
Ilkka Kurkela
Scheduling groups
- Avoin AMK 1 (Size: 10. Open UAS: 10.)
Groups
-
NSA222SADegree Programme in Business Information Technology, Developing Digital Services, virtual studies, S22, Leppävaara
-
NKA222SATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, S22, Leppävaara
-
HLG222SALiiketalouden koulutus, monimuotototeutus, S22, Otaniemi
-
NCA222SADegree Programme in Business Information Technology, Cyber Security, blended learning, S22, Leppävaara
-
HRA222SADegree Programme in Safety, Security and Risk Management, blended learning, S22, Leppävaara
-
NTA221SATietojenkäsittelyn koulutus, monimuotototeutus, S21, Leppävaara
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet from August 28th till November 30th. You will familiarize yourself with Google and Hubspot certificates. The course includes one group assignment and other assignments are individual assignments.
Please note! Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 11th of September.
Guiding during the course: instructor is guiding in discussion forum and contacted via email. Students are able to discuss and share questions and answers in the Canvas discussion forum. Evaluation of the course is done by December.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open by the end of August at the latest.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan (a group assignment)
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
In this course you collect points by earning them by completing tasks and certifications during the course.
Grading is based on points you'll get by returning the assignments. The grading schema is:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
To pass, you need to complete all the assignments. More details about assignment can be found from assignment pages. You can follow your study unit progress in the Grades page.
For the orientation, you need to deliver your assignment by the deadline. This is how you confirm your spot in this study unit. For the rest of the assignments you may return your assignments also after the deadlines. Just remember that there is a -20% "late fee" for assignments returned late.
Evaluation of the whole course is done by December.
Enrollment
22.05.2023 - 28.05.2023
Timing
28.08.2023 - 31.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 110
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Jukka Rautio
Teacher in charge
Hanna Schroderus
Scheduling groups
- Avoin AMK 1 (Size: 5. Open UAS: 5.)
Groups
-
HLD222SALiiketalouden koulutus, verkko-opinnot, S22, Verkkokampus
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced 28.8.2023 in Zoom @17.00.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 4.9.2023.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on 28.8.2023
Other important dates you will find from the timing section.
Always check the learning platform Canvas for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
Approved/Failed
Evaluation methods and criteria
Suomeksi
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
If failing to meet each assignment deadline, penalty -20% applies.
Enrollment
22.05.2023 - 28.05.2023
Timing
28.08.2023 - 06.11.2023
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
RDI proportion
5 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 75
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Petri Miinalainen
- Asko Mononen
- Katja Henttonen
- Lassi Virtanen
- Päivi Williams
Teacher in charge
Asko Mononen
Groups
-
HLA222SNLiiketalouden koulutus, päivätoteutus, S22, Leppävaara
-
HTA222SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S22, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).
Presence is compulsory during the kickoff on August 28 at 14:00 in Leppävaara Campus Digital Living Lab (room: 009 at ground floor) or online in Teams.
Student must complete the orientation assignment on time to ensure one's place in the course. Deadline for the orientation assignment is September 4, 2023
Location and time
Recommended coaching sessions at Laurea Leppävaara-campus during Mondays, Digital Living Lab (room 009 below the library).
Learning materials and recommended literature
Suomeksi
Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.
Important dates
The coaching sessions take place between Aug 28, 2023 - Oct 30, 2023 between 12.30-14.00. You can agree separate times as well on Mondays.
Students are encouraged to meet each other and the coaches face-to-face during the course in Laurea Digital Living Lab, Room 009, Leppävaara campus. The coaching sessions can be also online. These sessions and link to Teams can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.
Forms of internationality
This course is suitable for exchange students as well.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation criteria, fail (0)
See details on Canvas -platform.
Evaluation criteria, satisfactory (1-2)
See details on Canvas -platform.
Evaluation criteria, good (3-4)
See details on Canvas -platform.
Evaluation criteria, excellent (5)
See details on Canvas -platform.
Enrollment
22.05.2023 - 30.07.2023
Timing
28.08.2023 - 28.11.2023
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
RDI proportion
4 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Outi Loikkanen
Teacher in charge
Outi Loikkanen
Groups
-
NDV222SNTietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, päivätoteutus, S22, Tikkurila
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This course is organised 60% online sef study and 40% group work in Tikkurila Campus. During the online studies students study the theory independently and earn several digital marketing and sales certificates offered by Hubspot Academy and Google Skillshop.
In parallel with the online theory, students make a digital sales and marketing plan in groups for a Laurea business partner. At the end of the course, the students present their group work to others. Project work is guided in Tikkurila campus and students may need to travel once to business partner premises in Hyvinkää / other area in southern Finland.
Learning materials and recommended literature
All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos. Recommended book:
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”
Co-operation with working life and/or RDI
As part of the course the participants will take certification courses offered by acknowledged industry partners. It is possible to do the digital sales and marketing plan (=group work) to your own employee/hobby organisation or Laurea business partner.
Forms of internationality
The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.
Students workload
Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.
Content and scheduling
After the course the student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Further information for students
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
Grading scale
H-5
Evaluation methods and criteria
The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
In this course you collect points by earning them by completing tasks and certifications during the course.
The grade is based on points collected from the assignments. Independent study is max 100 points and group work is max 50 points .
Evaluation criteria, fail (0)
0-74 points
Evaluation criteria, satisfactory (1-2)
75-106 points
Evaluation criteria, good (3-4)
107-138 points
Evaluation criteria, excellent (5)
139-150 points
Enrollment
03.04.2023 - 09.04.2023
Timing
01.05.2023 - 31.08.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 105
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Laura Sippel
Teacher in charge
Laura Sippel
Scheduling groups
- Avoin AMK 1 (Size: 10. Open UAS: 10.)
Groups
-
HLA222KALiiketalouden koulutus, monimuotototeutus, K22, Leppävaara
-
HTA222KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K22, Leppävaara
-
HLA222KNLiiketalouden koulutus, päivätoteutus, K22, Leppävaara
-
NTA221KNTietojenkäsittelyn koulutus, päivätoteutus, K21, Leppävaara
-
HLG222KALiiketalouden koulutus, monimuotototeutus, K22, Otaniemi
-
HLG221KALiiketalouden koulutus, monimuotototeutus, K21, Otaniemi
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet from May till August. You will familiarize yourself with Google and Hubspot certificates. The course includes one group assignment and other assignments are individual assignments.
Please note! Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 15.5.2023.
Guiding during the course: Lecturer is available during May, guiding in discussion forum and contacted via email. After this, students are able to continue discussing in the Canvas discussion forum. Evaluation of the course is done by September.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open by the 1st of May at the latest.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan (a group assignment)
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
In this course you collect points by earning them by completing tasks and certifications during the course.
Grading is based on points you'll get by returning the assignments. The grading schema is:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
To pass, you need to complete all the assignments. More details about assignment can be found from assignment pages. You can follow your study unit progress in the Grades page.
For the orientation, you need to deliver your assignment by the deadline. This is how you confirm your spot in this study unit. For the rest of the assignments you may return your assignments also after the deadlines. Just remember that there is a -20% "late fee" for assignments returned late.
Evaluation of the whole course is done by September.
Enrollment
06.02.2023 - 12.02.2023
Timing
01.03.2023 - 28.04.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HLA222KNLiiketalouden koulutus, päivätoteutus, K22, Leppävaara
-
NTA221KNTietojenkäsittelyn koulutus, päivätoteutus, K21, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Design Sprint: Pre-assignment & Design Sprint Workshop week
Learning materials and recommended literature
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Co-operation with working life and/or RDI
Stockmann
Important dates
Pre-assignment: Three weeks time period before sprint workshop week on student's own time.
Design Sprint Workshop week in April: week 16 is confirmed.
Forms of internationality
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Students workload
Pre-assignment on student's own time.
Full time work during Design Sprint week.
Content and scheduling
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Further information for students
To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Enrollment
06.02.2023 - 12.02.2023
Timing
01.03.2023 - 31.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 105
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Laura Sippel
- Anna Nolvi
Teacher in charge
Anna Nolvi
Scheduling groups
- Open UAS (Size: 10. Open UAS: 10.)
Groups
-
HLA222KALiiketalouden koulutus, monimuotototeutus, K22, Leppävaara
-
HTA222KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K22, Leppävaara
-
HLA222KNLiiketalouden koulutus, päivätoteutus, K22, Leppävaara
-
NTA221KNTietojenkäsittelyn koulutus, päivätoteutus, K21, Leppävaara
-
HLG222KALiiketalouden koulutus, monimuotototeutus, K22, Otaniemi
Small groups
- Open UAS
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet during 1.3 - 30.5. You will familiarize yourself with Google and Hubspot certificates. Lecturer will guide you in discussion forum if any help needed.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 14.3.2022
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on February 25th, 2023
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications.
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
In this course you collect points by earning them by completing tasks and certifications during the course.
Grading is based on points you'll get by returning the assignments. The grading schema is:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
To pass, you need to complete all the assignments. More details about assignment can be found from assignment pages. You can follow your study unit progress in the Grades page.
For the orientation, you need to deliver your assignment by the deadline. This is how you confirm your spot in this study unit. For the rest of the assignments you may return your assignments also after the deadlines. Just remember that there is a -20% "late fee" for assignments returned late.
Enrollment
06.02.2023 - 12.02.2023
Timing
01.03.2023 - 30.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 120
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Laura Sippel
- Anna-Maija Tapojärvi
Teacher in charge
Anna-Maija Tapojärvi
Scheduling groups
- Pienryhmä 1 (Size: 40. Open UAS: 40.)
Groups
-
HLA222KALiiketalouden koulutus, monimuotototeutus, K22, Leppävaara
-
HTA222KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K22, Leppävaara
-
HLA222KNLiiketalouden koulutus, päivätoteutus, K22, Leppävaara
-
NTA221KNTietojenkäsittelyn koulutus, päivätoteutus, K21, Leppävaara
-
HLG222KALiiketalouden koulutus, monimuotototeutus, K22, Otaniemi
-
HLG221KALiiketalouden koulutus, monimuotototeutus, K21, Otaniemi
Small groups
- Pienryhmä 1
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 3.5.2022 @ 15-17. Canvas will be opened about a week before and the address for the Zoom meeting can be found in Canvas.
Student must complete the orientation assignment on time (about two weeks from the start date) to ensure his/her place in the course.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course. There is also business project for one team.
Important dates
The Canvas workspace will open at latest on May 1st, 2022.
Other important dates you will find from the timing section.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing (Google Fundamentals of Digital Marketing certificate, Google Analytics for Beginners course certificate)
- Digital Marketing & Lead Acquisition (Hubspot Inbound Marketing Certification, Google Ads Display Certification, Google Ads Search Certification)
- Social Media Marketing (Hubspot Social Media Marketing Certification, Facebook Certified Digital Marketing Associate Certification)
- Sales in Today's World (Hubspot Inbound Sales Certification)
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
If failing to meet each assignment deadline, penalty -20% applies.
Enrollment
28.11.2022 - 04.12.2022
Timing
31.01.2023 - 23.04.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
4 op
Mode of delivery
Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Outi Loikkanen
Teacher in charge
Outi Loikkanen
Groups
-
NDV222KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Tikkurila
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This course is organised 60% online sef study and 40% online group work. During the online studies students study the theory independently and earn the following digital marketing and sales certificates offered by Hubspot Academy and Google Digital Garage:
- Fundamentals of digital marketing
- Google Ads Display
- Google Ads Search
- Google Analytics for Beginners
- Inbound Marketing Certification | HubSpot Academy
- Social Media Marketing Certification | HubSpot Academy
- Inbound Sales Certification Course | HubSpot Academy
In parallel with the online theory, students make a digital sales and marketing plan in groups. This work is done online, unless the group agrees different working arrangements. At the end of the course, the students present their group work to others.
Learning materials and recommended literature
All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos. Recommended book:
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”
Co-operation with working life and/or RDI
As part of the course the participants will take certification courses offered by acknowledged industry partners. It is possible to do the digital sales and marketing plan (=group work) to your own employee/hobby organisation or Laurea business partner.
Forms of internationality
The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.
Students workload
Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.
Further information for students
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
Grading scale
H-5
Evaluation methods and criteria
The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
In this course you collect points by earning them by completing tasks and certifications during the course.
The grade is based on points collected from the assignments. Independent study is max 100 points and group work is max 50 points .
Evaluation criteria, fail (0)
0-74 points
Evaluation criteria, satisfactory (1-2)
75-106 points
Evaluation criteria, good (3-4)
107-138 points
Evaluation criteria, excellent (5)
139-150 points
Enrollment
28.11.2022 - 04.12.2022
Timing
30.01.2023 - 09.06.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Oskari Vesterinen
- Anna-Maija Tapojärvi
Teacher in charge
Oskari Vesterinen
Groups
-
HLF222KALiiketalouden koulutus, monimuotototeutus, K22, Lohja
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 30st January 2023 at 9.00 - 10.00. Canvas workspace will open the same day at latest.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 12th February 2023.
The study unit is completed partly independently following a schedule for returning assignments by a given deadline. Individual assignments can be returned after deadlines, but then penalty -20% of points for assignment returned late applies.
In addition to independent studying, the study unit includes scheduled guidance online. Recordings of the teaching sessions can be viewed on Canvas afterwards. The study unit includes working in pairs or groups only in Final Assignment. You will not receive individual feedback for assignments from the teacher: feedback is based on checking the accuracy of the assignments.
Learning materials and recommended literature
Information about the material is announced on Canvas learning platform. In addition this book is needed:
Kotler P., Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.
For further information visit Student Intra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving marketing and sales certifications during the course.
Important dates
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 12th February 2023.
The Canvas workspace will open latest on 31st January 2023.
Other important dates you will find from the schedule section.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish e.g. Google and Hubspot certifications. Remember to add these useful certifications to your CV!
Further information for students
Please note, in this study unit you confirm your participation by completing the orientation task on time!
The study unit corresponds to the requirements of Bachelor level education.
According to the degree regulations (section 18); students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.
If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place.
Please note, in this study unit you confirm your participation by completing the orientation task on time!
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan his/her personal development and development of the team
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes
To achieve grade 1 (or pass) student must be able to
- describe the significance of his/her actions for successful co-operation
- describe his/her competence in relation to the learning outcomes
“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. Laurea provides examination retake dates. Students must register for these examinations no later than 10 days before the retake date. A failed exam or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt." (Laurea degree regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed.
Enrollment
28.11.2022 - 08.01.2023
Timing
16.01.2023 - 15.03.2023
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
RDI proportion
4 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Asko Mononen
- Petri Miinalainen
Teacher in charge
Asko Mononen
Groups
-
HLA222KNLiiketalouden koulutus, päivätoteutus, K22, Leppävaara
-
NTA221KNTietojenkäsittelyn koulutus, päivätoteutus, K21, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).
Presence is compulsory during the kickoff on 16th of January at 14:00 in Leppävaara Campus Digital Living Lab (room: 009 at ground floor).
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 23.1.2023
Location and time
First session at Laurea Leppävaara-campus, Digital Living Lab (room 009 below the library).
Learning materials and recommended literature
Suomeksi
Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.
Important dates
The coaching sessions take place between Jan 16, 2023 - March 06, 2023 between 14-16.00. Students are encouraged to meet each other and the coaches face-to-face during the course in Laurea Digital Living Lab, Room 009, Leppävaara campus. The couching sessions can be also online. These sessions and link to Zoom can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.
Forms of internationality
This course is suitable for exchange students as well.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation criteria, fail (0)
See details on Canvas -platform.
Evaluation criteria, satisfactory (1-2)
See details on Canvas -platform.
Evaluation criteria, good (3-4)
See details on Canvas -platform.
Evaluation criteria, excellent (5)
See details on Canvas -platform.
Enrollment
28.11.2022 - 04.12.2022
Timing
09.01.2023 - 23.04.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 105
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Anna-Maija Tapojärvi
Teacher in charge
Hanna Schroderus
Scheduling groups
- Avoin AMK (Size: 5. Open UAS: 5.)
Groups
-
HLD222KALiiketalouden koulutus, verkko-opinnot, K22, Verkkokampus
Small groups
- Avoin AMK
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced 11.1.2023 in Zoom @17.00.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 18.01.2023.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on 09.01.2023
Other important dates you will find from the timing section.
Always check the learning platform Canvas for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
Suomeksi
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
If failing to meet each assignment deadline, penalty -20% applies.
Enrollment
12.09.2022 - 18.09.2022
Timing
03.10.2022 - 12.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 120
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Kalpanaben Rathod
Teacher in charge
Kalpanaben Rathod
Scheduling groups
- Avoin AMK (Size: 35. Open UAS: 35.)
Groups
-
HLG221SALiiketalouden koulutus, monimuotototeutus, S21, Otaniemi
-
NTA220SATietojenkäsittelyn koulutus, monimuotototeutus, S20, Leppävaara
-
NCA221SADegree Programme in Business Information Technology, Cyber Security, blended learning, S21, Leppävaara
-
HRA221SADegree Programme in Safety, Security and Risk Management, blended learning, S21, Leppävaara
-
NIA221SADegree Programme in Business Information Technology, virtual studies, S21, Leppävaara
Small groups
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
- This is an eLearning course on the Canvas learning platform. The course can be completed at your own pace (respecting deadlines, of course!) and from anywhere via the internet.
- You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in the discussion forum if any help is needed.
- Course will be introduced in Zoom 03.10.22 from 10 to 12. The address for the Zoom meeting will be provided later to the accepted students.
- Students must complete the orientation assignment on time to ensure their place in the course. The deadline for the orientation assignment is given in the canvas. Kindly follow the canvas syllabus page.
Learning materials and recommended literature
Information about the materials and their guide is announced on the Canvas learning platform
In this course, we are using the following material:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competencies are built through achieving industry certifications during the course. There is also a possibility for a business project for the team.
Important dates
The Canvas workspace will open latest on 03.10.2022.
Other important dates you will find on the canvas syllabus page.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
If failing to meet each assignment deadline, penalty -20% applies.
Enrollment
23.05.2022 - 03.06.2022
Timing
01.10.2022 - 31.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HMA221SNDegree Programme in Service Business Management, daytime studies, S21, Leppävaara
-
HLA221SNLiiketalouden koulutus, päivätoteutus, S21, Leppävaara
-
HTA221SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S21, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Design Sprint: Pre-assignment & Design Sprint Workshop week
Learning materials and recommended literature
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Co-operation with working life and/or RDI
https://www.52helsinki.fi/info/
52Helsinki on joukko hyvinvointialan ammattilaisia ja fysioterapeutteja Tarkoituksemme on ohjata ja kannustaa kohti yhteisöllisempää ja aktiivisempaa arkea.
52Helsinki, Integrating and encouraging to promote the clients positive health and physical functionality.
Important dates
Pre-assignment 3.10. - 23.10.2022
Design Sprint Workshop week 24.10. - 28.10.2022
Forms of internationality
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Students workload
Pre-assignment on student's own time.
Full time work during Design Sprint week.
Content and scheduling
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Further information for students
To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Grading scale
Approved/Failed
Evaluation methods and criteria
Self assesment by a team and by each team member individually.
Enrollment
23.05.2022 - 29.05.2022
Timing
12.09.2022 - 04.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Otaniemi, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Anna Nolvi
Teacher in charge
Anna Nolvi
Scheduling groups
- Avoin AMK (Size: 40. Open UAS: 40.)
Groups
-
HLG221SALiiketalouden koulutus, monimuotototeutus, S21, Otaniemi
-
NTA220SATietojenkäsittelyn koulutus, monimuotototeutus, S20, Leppävaara
-
NCA221SADegree Programme in Business Information Technology, Cyber Security, blended learning, S21, Leppävaara
-
HRA221SADegree Programme in Safety, Security and Risk Management, blended learning, S21, Leppävaara
-
NIA221SADegree Programme in Business Information Technology, virtual studies, S21, Leppävaara
Small groups
- Open UAS
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform 12.9 - 4.12.The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturer will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 14.9.2022 @16. Address for the Zoom meeting will be introduced later.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 21.9.2022
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on September 10th, 2022.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications.
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
In this course you collect points by earning them by completing tasks and certifications during the course.
You get points as follows:
Orientation: 0-10 points
Theme 1: 0-20 points
Theme 2: 0-10 points
Theme 3: 0-10 points
Theme 4: 0-10 points
Theme 5: 0-10 points
Final analysis: 0-30 points
The final grade is calculated as follows:
91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1
0-50: 0
Enrollment
23.05.2022 - 29.05.2022
Timing
07.09.2022 - 13.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
RDI proportion
4 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)
Teachers
- Outi Loikkanen
Teacher in charge
Outi Loikkanen
Scheduling groups
- Pienryhmä 1 (Size: 45. Open UAS: 0.)
- Pienryhmä 2 (Size: 45. Open UAS: 0.)
Groups
-
NTV221SNTietojenkäsittelyn koulutus, päivätoteutus, S21, Tikkurila
Small groups
- Pienryhmä 1
- Pienryhmä 2
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This course is organised 60% online and 40% campus based. During the online studies students study the theory independently and earn the following digital marketing and sales certificates offered by Hubspot Academy and Google Digital Garage:
- Fundamentals of digital marketing
- Google Ads Display
- Google Ads Search
- Google Analytics for Beginners
- Inbound Marketing Certification | HubSpot Academy
- Social Media Marketing Certification | HubSpot Academy
- Inbound Sales Certification Course | HubSpot Academy
After the online theory phase, students make a digital sales and marketing plan in groups. This work is done in Campus, unless the group agrees different working arrangements. At the end of the course, the students present their group work to others.
Learning materials and recommended literature
All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos. Recommended book:
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”
Co-operation with working life and/or RDI
As part of the course the participants will take certification courses offered by acknowledged industry partners. It is possible to do the digital sales and marketing plan to your own employee/hobby organisation or Laurea business partner.
Forms of internationality
The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.
Students workload
Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.
Further information for students
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
Evaluation methods and criteria
The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
In this course you collect points by earning them by completing tasks and certifications during the course.
The grade is based on points collected from the assignments.
Enrollment
23.05.2022 - 29.05.2022
Timing
06.09.2022 - 13.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 120
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Oskari Vesterinen
- Hanna Schroderus
Teacher in charge
Hanna Schroderus
Groups
-
HLD221SALiiketalouden koulutus, verkko-opinnot, S21, Verkkokampus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 6.9.2022 @17.00. Address for the Zoom meeting will be introduced later.
Canvas workspace opens the same day.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 13.9.2022
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student Intra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on September 6th, 2022.
Other important dates you will find from the timing section.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
If failing to meet each assignment deadline, penalty -20% applies.
Enrollment
23.05.2022 - 29.05.2022
Timing
02.09.2022 - 20.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Lohja
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Marja Isokangas
- Oskari Vesterinen
Teacher in charge
Oskari Vesterinen
Groups
-
HLF221SALiiketalouden koulutus, monimuotototeutus, S21, Lohja
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 2nd September 2022 at 14.00 - 15.00. Canvas workspace will open the same day at latest.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 11th September 2022.
Learning materials and recommended literature
Information about the material is announced on Canvas learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.
For further information visit Student Intra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving marketing and sales certifications during the course.
Important dates
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 11th September 2022.
The Canvas workspace will open latest on 2nd September 2022.
Other important dates you will find from the schedule section.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish e.g. Google and Hubspot certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor level education.
According to the degree regulations (section 18) ;students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.
If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place.
Please note, in this study unit you confirm your participation by completing the orientation task on time!
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan his/her personal development and development of the team
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes
To achieve grade 1 (or pass) student must be able to
- describe the significance of his/her actions for successful co-operation
- describe his/her competence in relation to the learning outcomes
“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. Laurea provides examination retake dates. Students must register for these examinations no later than 10 days before the retake date. A failed exam or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt." (Laurea degree regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed.
Enrollment
23.05.2022 - 29.05.2022
Timing
29.08.2022 - 31.10.2022
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
RDI proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 105
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Asko Mononen
- Katja Henttonen
- Lassi Virtanen
- Päivi Williams
Teacher in charge
Asko Mononen
Groups
-
HMA221SNDegree Programme in Service Business Management, daytime studies, S21, Leppävaara
-
HLA221SNLiiketalouden koulutus, päivätoteutus, S21, Leppävaara
-
HTA221SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S21, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).
Study unit will be kicked off in Leppävaara campus on August 29, 2022, between 15.15 -17.15.
Learning materials and recommended literature
Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.
Important dates
There will be weekly coaching sessions physically in Leppävaara campus (Digital Living Lab/009) on Mondays between August 29 and October 31, 2022.
Some sessions are online and link to Teams can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.
Forms of internationality
This course is suitable for exchange students as well.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
In addition to assignments and quizzes you will accomplish industry certifications.
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
For a) ONLINE part (Failed or 1-5), see the grading criteria on Canvas platform.
For b) PROJECT (Failer or 1-5), the evaluation criteria will be introduced on first session, Augustt 29, 2022.
Average of both parts will define the final grade. Both parts need to be passed in order to pass this course.
Enrollment
04.04.2022 - 10.04.2022
Timing
03.05.2022 - 31.08.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 120
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Jouni Takala
Teacher in charge
Jouni Takala
Scheduling groups
- Pienryhmä 1 (Size: 40. Open UAS: 40.)
Groups
-
HLA221KNLiiketalouden koulutus, päivätoteutus, K21, Leppävaara
-
HLA221KALiiketalouden koulutus, monimuotototeutus, K21, Leppävaara
-
HTA221KA2Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K21, Leppävaara, ryhmä 2
-
HTA221KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K21, Leppävaara
-
NTA221KNTietojenkäsittelyn koulutus, päivätoteutus, K21, Leppävaara
-
HLG221KALiiketalouden koulutus, monimuotototeutus, K21, Otaniemi
Small groups
- Pienryhmä 1
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 3.5.2022 @ 15-17. Canvas will be opened about a week before and the address for the Zoom meeting can be found in Canvas.
Student must complete the orientation assignment on time (about two weeks from the start date) to ensure his/her place in the course.
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course. There is also business project for one team.
Important dates
The Canvas workspace will open at latest on May 1st, 2022.
Other important dates you will find from the timing section.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing (Google Fundamentals of Digital Marketing certificate, Google Analytics for Beginners course certificate)
- Digital Marketing & Lead Acquisition (Hubspot Inbound Marketing Certification, Google Ads Display Certification, Google Ads Search Certification)
- Social Media Marketing (Hubspot Social Media Marketing Certification, Facebook Certified Digital Marketing Associate Certification)
- Sales in Today's World (Hubspot Inbound Sales Certification)
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
If failing to meet each assignment deadline, penalty -20% applies.
Enrollment
29.11.2021 - 28.02.2022
Timing
07.03.2022 - 01.04.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
5 op
Mode of delivery
Distance learning
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HLA221KNLiiketalouden koulutus, päivätoteutus, K21, Leppävaara
-
NTA220KNTietojenkäsittelyn koulutus, päivätoteutus, K20, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Design Sprint: Pre-assignment & Design Sprint Workshop week
Learning materials and recommended literature
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Co-operation with working life and/or RDI
Not yet confirmed
Important dates
Pre-assignment 7.3. - 27.3.2022
Design Sprint Workshop week 28.3. - 1.4.2022
Forms of internationality
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Students workload
Pre-assignment on student's own time.
Full time work during Design Sprint week.
Content and scheduling
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Further information for students
Timing current for groups: HLA221KN HLA221KA HTA221KA2 HTA221KA NTA220KN, NTA221KN, HLG221KA, ...
Grading scale
H-5
Evaluation methods and criteria
Self assesment by a team and by each team member individually.
Enrollment
25.11.2021 - 05.12.2021
Timing
01.03.2022 - 31.05.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 120
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Marjaana Ajanto
- Anna Nolvi
Teacher in charge
Anna Nolvi
Scheduling groups
- Pienryhmä 1 (Size: 40. Open UAS: 40.)
Groups
-
HLA221KNLiiketalouden koulutus, päivätoteutus, K21, Leppävaara
-
HLA221KALiiketalouden koulutus, monimuotototeutus, K21, Leppävaara
-
HTA221KA2Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K21, Leppävaara, ryhmä 2
-
HTA221KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K21, Leppävaara
-
NTA220KNTietojenkäsittelyn koulutus, päivätoteutus, K20, Leppävaara
-
HLG221KALiiketalouden koulutus, monimuotototeutus, K21, Otaniemi
Small groups
- Pienryhmä 1
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform 1.3 - 30.5.The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturer will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 1.3.2022 @16. Address for the Zoom meeting will be introduced later.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 14.3.2022
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on February 22, 2022.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications.
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
In this course you collect points by earning them by completing tasks and certifications during the course.
You get points as follows:
Orientation: 0-10 points
Theme 1: 0-20 points
Theme 2: 0-10 points
Theme 3: 0-10 points
Theme 4: 0-10 points
Theme 5: 0-10 points
Final analysis: 0-30 points
The final grade is calculated as follows:
91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1
0-50: 0
Enrollment
29.11.2021 - 05.12.2021
Timing
14.02.2022 - 05.06.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 100
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Jukka Rautio
Teacher in charge
Jukka Rautio
Groups
-
HLD221KALiiketalouden koulutus, verkko-opinnot, K21, Verkkokampus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 21.2.2022 @ 17. Address for the Zoom meeting will be introduced later.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 28.2.2022
Learning materials and recommended literature
Information about the material is announced on the learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course. There is also business project for one team.
Important dates
The Canvas workspace will open latest on February 14, 2022.
Other important dates you will find from the timing section.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
If failing to meet each assignment deadline, penalty -20% applies.
Enrollment
29.11.2021 - 05.12.2021
Timing
17.01.2022 - 15.05.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 50
Degree programmes
- Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)
Teachers
- Outi Loikkanen
- Marika Mäki
Teacher in charge
Outi Loikkanen
Groups
-
NTV221KATietojenkäsittelyn koulutus, monimuotototeutus, K21, Tikkurila
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Online
Learning materials and recommended literature
Will be shared during course. In addition to learning platform material there will be ebooks, articles and videos.
All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos.
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”
Co-operation with working life and/or RDI
As part of the course the participants will take certification courses offered by acknowledged industry partners.
Forms of internationality
The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.
Students workload
Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.
Further information for students
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
Grading scale
Approved/Failed
Evaluation methods and criteria
“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
In this course you collect points by earning them by completing tasks and certifications during the course.
The grade is based on points collected from the assignments.
Enrollment
29.11.2021 - 10.12.2021
Timing
17.01.2022 - 21.03.2022
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
RDI proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Anne Lahti
- Asko Mononen
- Petri Miinalainen
- Päivi Williams
Teacher in charge
Asko Mononen
Groups
-
HLA221KNLiiketalouden koulutus, päivätoteutus, K21, Leppävaara
-
NTA220KNTietojenkäsittelyn koulutus, päivätoteutus, K20, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).
Course will be introduced in Zoom 17.1.2022 @ 14.00. Address for the Zoom meeting will be introduced later.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 23.1.2022
Learning materials and recommended literature
Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.
Important dates
There will be weekly coaching sessions online (or possibly in Leppävaara campus Digital Living Lab/009) during the course Jan 17 - March 14 (except on Feb 21) between 14-16.00.
These sessions and link to Zoom can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.
Forms of internationality
This course is suitable for exchange students as well.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
In addition to assignments and quizzes you will accomplish industry certifications.
Further information for students
The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
For a) ONLINE part (0-5), see the grading criteria on Canvas platform.
For b) PROJECT (0-5), the evaluation criteria will be introduced on first session, Jan 17, 2022.
Average of both parts will define the final grade. Both parts need to be passed in order to pass this course.
Enrollment
29.11.2021 - 05.12.2021
Timing
12.01.2022 - 06.05.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Lohja
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Marja Isokangas
- Oskari Vesterinen
Teacher in charge
Oskari Vesterinen
Groups
-
HLF221KALiiketalouden koulutus, monimuotototeutus, K21, Lohja
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 12.1.2022 at 9.00.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 23.1.2022.
Learning materials and recommended literature
Information about the material is announced on Canvas learning platform. In addition this book is needed:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving marketing and sales certifications during the course.
Important dates
The Canvas workspace will open latest on January 12, 2022.
Other important dates you will find from the schedule section.
Always check the learning platform for any changes in the schedule.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish e.g. Google and Hubspot certifications. Remember to add these useful certifications to your CV!
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
In this study unit you confirm your participation by completing the orientation task (DL 23.2.2022).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
If failing to meet each assignment deadline, penalty -20% applies.