Digital Marketing and Sales - Design Sprint Workshop (10 op)
Toteutuksen tunnus: HL00BQ81-3079
Toteutuksen perustiedot
- Ilmoittautumisaika
-
25.11.2024 - 28.02.2025
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
17.03.2025 - 30.04.2025
Toteutus on käynnissä.
- Opintopistemäärä
- 10 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 10 op
- TKI-osuus
- 10 op
- Toteutustapa
- Etäopetus
- Yksikkö
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Toimipiste
- Laurea Verkkokampus
- Opetuskielet
- englanti
- Paikat
- 20 - 40
- Koulutus
- Liiketalouden koulutus (HLY2), Laurea yhteinen
- Opettajat
- Johanna Wilén
- Juha Uutela
- Vastuuopettaja
- Juha Uutela
- Ryhmät
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
- Opintojakso
- HL00BQ81
Tavoitteet
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Aika ja paikka
Company presentation and intro in MS Teams in March 17.3.2025. The date will be confirmed and informed.
Design Sprint Workshop week in MS Teams in April, week 15, the week will be confirmed.
Oppimateriaali ja suositeltava kirjallisuus
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Toteutustapa
Design Sprint: Pre-assignment & Design Sprint Workshop week
Toteutuksen tärkeät päivämäärät
Pre-assignment: Three weeks' time period before sprint workshop week on student's own time and
the Design Sprint Workshop week in April.
Kansainvälisyys toteutuksella
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Opiskelijan ajankäyttö ja kuormitus
Pre-assignment on student's own time.
Full time work during Design Sprint week.
Sisältö ja sen jaksotus
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Arviointiasteikko
H-5
Lisätiedot
To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business