Digital Marketing and Sales (10 op)

Tavoitteet

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Aika ja paikka

Please see Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Orientation to Study Unit, Assignment and group formulation -Zoom 10.9.2025 at 17-19 (heavily recommended). Will be recorded.
Final Assignment -groupwork help-clinic for finalizing the group work -Zoom 4.11.2025 at 17-19. Will not be recorded.

Main place of the studies is: Canvas, Google and HubSpot learning environments. No teaching/lectures. Assignment-returns are scheduled through out the semester: late fee -20 % from the points.

Oppimateriaali ja suositeltava kirjallisuus

You will need this book already for the Orientation Quiz:
Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

All other information about the material is announced and/or integrated on the learning platform -Canvas + the Google and HubSpot -learning environments.

Toteutustapa

Partly automated / partly interactive (requires self-directing and teamwork skills) implementation:

The study unit is completed independently following a schedule for returning assignments / by a given deadline. One group work (the Final Assignment) is included. Self-direction is heavily required. The study unit does not include any scheduled lectures: however one Orientation-Zoom which is heavily recommended to secure your smooth and successful study-experience (not mandatory to participate). The Zoom session will be recorded. The study unit requires pro-active participation and commitment to group/team work and sharp scheduling ability: as the Final Assignment (Digital Marketing and Sales plan for a Customer Acquisition phase) is done in 5-7 persons’ groups, and returned on the end of the course. The group work is meant to be started right from the beginning when the groups have been formulated (by the end of September). The group formulation is guided via Canvas-discussion board --> students are expected to be proactive team builders .

Please note: To secure the study place in this course, you must return the Orientation Assignment (Quiz & Introducing yourself via Canvas) by the deadline/ no later than the 11th of September (9.9.2025).Those who are not acceptably done the Orientation Quiz by this deadline, will automatically be rejected from the course.

You will study in a Canvas e-learning environment, in addition to Google and HubSpot -environments. Please make sure are equipped with good internet-connections and laptop; preferably with laptop-camera for your team-meetings. Canvas includes learning material and assignments/tests. In addition to which Google and HubSpot offers certificates and courses greatly appreciated by work life and are therefore implemented as mandatory assignments to this course.

Guiding during the course: guiding is offered via Canvas, and within the Orientation- and Final Assignment Guiding -Zoom session (2 sessions) (please see schedule). Otherwise the instructor is available and contacted via Canvas-messages, email, and Discussion Boards in Canvas. It is important to follow the course announcements and read carefully all the instructions and information in Canvas for you to be able to succeed with your studies.

In this study unit, you will not receive individual feedback from the teacher: the individual feedback is based on the points you get from your certificates and tests. However, as a team, and from the Final Assignment you will get feedback through the evaluation Criteria Chart; which tells you in which level of understanding and execution your group’s work is (group-based feedback). This is done by the instructor in the end of the course. Evaluation in total will be ready by the end of December.

Please note, if this self-directing skills and eLearning requiring course implementation is not for you, please look up for a different type of execution of the same course. Thank you.

Työelämäyhteistyö ja/tai TKI

Work life skills and competences are built through achieving industry certifications during the course.

Toteutuksen tärkeät päivämäärät

Based on the degree regulations (2024), the student accepted for the implementation is required to confirm his/her participation by showing activity at the start of the study by executing acceptably (1) the Orientation Quiz and (2) introducing her/himself to other students in the Discussion Board by the deadline 9th of September 2025. If the student does not confirm participation by acting in this way, his/hers registration for the implementation will be rejected.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence. Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence. This study unit ,as a 10 credit point unit, equals approximately 270 hours work load in total.

Sisältö ja sen jaksotus

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan (a group assignment)

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.