Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3056
General information
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Laura Sippel
Teacher in charge
Laura Sippel
Groups
-
HLYDINLiiketalouden koulutus
-
NDYDINTietojenkäsittelyn koulutus
-
HTYDINTurvallisuuden ja riskienhallinnan koulutus
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Further information
The last study unit implementation for security, safety and risk management students will be arranges on spring semester 2025. In case you have not completed the study unit latest by then, you can attend the study unit implementation targeted for the business management students.