Digital Marketing and Sales (10 op)

Tavoitteet

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Aika ja paikka

First session at Laurea Leppävaara campus 2.9.2025 at 9-11:30 (Mandatory attendance).

For the most up-to-date and detailed schedule, please refer to the Timetable Engine: https://lukkarit.laurea.fi/. Please note that Laurea reserves the right to make changes to the schedule.

Oppimateriaali ja suositeltava kirjallisuus

Information about the material is announced on the learning platform (Canvas). In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)

Toteutustapa

This 10 ECTS credit study unit includes on-campus contact teaching/guidance, and group work at the Leppävaara campus, as well as online assignments that students complete individually online.

The course consists of three parts:

1) Orientation online:
To secure a place in the course, each student must complete individually orientation assignment. The assignment is available in the Canvas learning platform (which opens by 22.8.2025), and the deadline for submission is 5.9.2025.

2) Independent online assignments (5 ECTS credits):
Students complete online assignments at their own pace in Laurea’s Canvas learning platform, following the set deadlines. The tasks focus on digital sales and marketing, and include familiarization with Google and HubSpot certifications. Lecturers provide support via the Canvas discussion forum if needed.

3) Project work in student groups at Leppävaara campus (5 ECTS credits):
Students are organized into teams of 5–7 students at the beginning of the course to complete a marketing development project. Teams collaborate to solve a real business challenge, developing marketing solutions for a partner company provided by the instructor. Alternatively, teams may propose their own project if it aligns with the course objectives. For group work, on-site collaboration at Laurea’s Leppävaara campus is recommended. Active participation and commitment are required from every student throughout the project.

The course includes both independent work (orientation and online assignments) and group work (a marketing development project for a partner company).

Students receive feedback on the group assignment from the teacher, and feedback from industry partners or peers may also be used. For online assignments, feedback is provided as points based on the assignment rubric.

A Canvas learning environment opens by 22.8.2025 and is used to support the implementation, but it is recommended to take part in teaching and guidance on Leppävaara campus according to schedule. These will not be recorded. Attendance at the first meeting on 2.9.2025 at 9-11:30 is mandatory, as the course practicalities will be covered and teams for the project work will be formed.

The use of artificial intelligence is allowed in this course. However, students must clearly explain how AI was used and for what purpose.

Työelämäyhteistyö ja/tai TKI

Worklife skills and competences are developed through industry certifications and a customer development project included in the course.

Toteutuksen tärkeät päivämäärät

Course Schedule:
- By 22.08.2025 (at the latest): Canvas learning platform opens (may open earlier).
- 02.09.2025, 9:00–11:30: First session (mandatory) at Leppävaara campus – Course overview and team formation.
- 05.09.2025: Deadline for orientation assignment (mandatory to secure your place in the course).
- September–October: Guidance sessions (recommended) – Support for teamwork and project progress.
- 10.11. & 24.11.2025, 9:00–11:30: Final presentations by student teams.

Always check the learning platform for any changes in the schedule.

In accordance with the degree regulations (2024), in this study unit, those who have been accepted for the study unit must confirm their participation by completing the orientation assignments no later than 5.9.2025 and by attending the first session on 2.9.2025 at 9:00-11:30. If the student does not confirm participation by making the orientation assignment by the deadline and by attending the first session, the student will be rejected from the course.

Kansainvälisyys toteutuksella

This study unit is suitable for exchange students.

Student teams may choose to complete the Final Assignment for an international company.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways).

The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence. Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.
In other words, the average amount of work hours to complete this 10 credit point course is 267.

Sisältö ja sen jaksotus

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues

Marketing development project related to the course themes (the group assignment)

This course includes industry certifications completed through individual online assignments. Remember to add them to your CV!

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.