Digital Marketing and Sales (10 cr)

Code: HL00BQ81-3076

General information

Enrollment: 19.05.2025 - 25.05.2025
Registration for introductions has not started yet.

Timing: 01.08.2025 - 31.12.2025
The implementation has not yet started.

Number of ECTS credits allocated: 10 cr

Local portion: 10 cr

Mode of delivery: Contact learning

Unit: 10 Liiketalous-, tietojenkäsittely- ja palvelualat

Campus: Laurea Leppävaara

Teaching languages: English

Seats: 20 - 50

Degree programmes: Degree Programme in Business Management (HBA2), Laurea Leppävaara

Teachers: Johanna Wilén; Liko 1 Virtuaali

Teacher in charge: Johanna Wilén

Groups: PRA223SN
Ravintola- ja tapahtumaliiketoiminnan koulutus, päivätoteutus, S23, Leppävaara; HBA224SN
Degree Programme in Business Management, daytime studies, S24, Leppävaara; HBA224SN2
Degree Programme in Business Management (tailor-made), daytime studies, S24, Leppävaara

Study unit: HL00BQ81

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Evaluation scale

H-5

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