Digital Marketing and Sales - Design Sprint Workshop (10 op)

Tavoitteet

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Aika ja paikka

Preliminary Schedule:
1) Company presentation and course introduction: x.x.2025 in MS Teams (Exact date to be confirmed)
2) Design Sprint Workshop Week: x–x 2025 in MS Teams (Exact week to be confirmed)

For the most up-to-date and detailed schedule, please refer to the Timetable Engine: https://lukkarit.laurea.fi/. Please note that Laurea reserves the right to make changes to the schedule.

Oppimateriaali ja suositeltava kirjallisuus

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Toteutustapa

The study unit is designed to suit students who are working.

The study unit is conducted entirely online via the MS Teams platform and does not require on-campus attendance.

The study unit includes scheduled online meetings and guidance sessions, all held between 4 PM and 8 PM on weekdays. The first meeting and last meeting (presentations) will be recorded and can be viewed on Teams afterwards.

The study unit begins with an introduction to practical matters and a presentation of the project assignment by the partner company.

Over the following three weeks, students will familiarize themselves with the partner company, its competitive landscape, and relevant marketing themes. During this time, they will complete an individual pre-assignment that builds the necessary theory foundation for the next phase.

The final week of the course is the design sprint week. During this intensive week, students work in groups on a real-world development project using the design sprint method. The week concludes with presentations to the partner company.

MS Teams is used throughout the course to support all activities: meetings, communication, study materials, assignments, and submissions all take place on Teams.

The study unit includes both individual work (pre-task) and collaborative work in pairs or groups (company project assignment). Active participation and full commitment during the design sprint week are essential.

Students receive individual feedback from the teacher on their assignments. Feedback from the project company and peer reviews are also utilized.

Attendance during the first zoom session and design sprint week is mandatory.

The use of artificial intelligence is allowed in this course. However, students must clearly explain in their assignment reports how AI was used and for what purpose.

Työelämäyhteistyö ja/tai TKI

In this study unit, students will work on a real-life development project for a designated partner company. The partner company is pre-arranged by the lecturers. All student teams will collaborate on the same company project, each focusing on a different aspect or theme.

Toteutuksen tärkeät päivämäärät

Company Presentation and Course Introduction: Date: [TBD], 2025 (via MS Teams) Exact date to be confirmed

Pre-assignment Deadline: [Date], 2025

Design Sprint Workshop Week: Dates: [TBD], 2025 (via MS Teams)
Exact week to be confirmed
- Monday: Vision building
- Tuesday: Ideation and concept development
- Wednesday: Fieldwork – interviews, surveys, and prototype creation
- Thursday: Finalizing the solution and pitch rehearsal
- Friday: Final pitch presentations

Based on the degree regulations (2024), the student accepted for the implementation is required to confirm their participation by showing activity at the start of the study in the following way:

In order to demonstrate activity, the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. The first contact lesson is x.x.2025.

Kansainvälisyys toteutuksella

The project company can ne an international company.

The study unit is suitable for exchange students.

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence. Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Opiskelijan ajankäyttö ja kuormitus

The pre-assignment is completed individually at a time that best suits each student’s own schedule.

The Design Sprint week requires full-time participation during scheduled hours from 4 PM to 8 PM.

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Sisältö ja sen jaksotus

Digital Marketing & Sales – Solving Real Business Challenges with Design Sprint.

In this course, students work in teams to solve real digital marketing and sales challenges using the Design Sprint method—a fast-paced, user-centered development process widely used in modern business.

While the focus is on digital marketing and sales, students also gain hands-on teamwork skills and valuable experience in agile development methods, design thinking, and innovation processes—skills in high demand across industries.

This course is ideal for those aiming for roles in digital marketing, sales development, growth hacking, or service design.

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Teams.