Multichannel Marketing CommunicationLaajuus (10 cr)
Study unit code: TO00BT59
Credits
10 op
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Marika Mäki
- Anna-Maija Tapojärvi
Teacher in charge
Anna-Maija Tapojärvi
Groups
-
TOH225SYTäydentävä osaaminen (amk-tutkinto), S25, Kauppa, hallinto ja oikeustieteet
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
20.05.2024 - 26.05.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
15 op
Virtual proportion
7 op
RDI proportion
15 op
Mode of delivery
54 % Contact teaching, 46 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
1 - 3
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Pyry Airaksinen
Teacher in charge
Pyry Airaksinen
Groups
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
20.05.2024 - 07.06.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
6 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Marika Mäki
- Tiko Virtuaali
Teacher in charge
Marika Mäki
Groups
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
20.05.2024 - 29.05.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
6 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
1 - 2
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Piia Haavisto
Teacher in charge
Piia Haavisto
Groups
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
20.05.2024 - 26.05.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
15 op
Virtual proportion
7.5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
1 - 3
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Teppo Leppälahti
Teacher in charge
Teppo Leppälahti
Groups
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
27.11.2023 - 03.12.2023
Timing
26.01.2024 - 03.05.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
6 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
Teacher in charge
Riikka Siuruainen
Groups
-
TOH223SYTäydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
27.11.2023 - 03.12.2023
Timing
17.01.2024 - 22.05.2024
Number of ECTS credits allocated
15 op
Virtual proportion
7 op
RDI proportion
6 op
Mode of delivery
54 % Contact teaching, 46 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
1 - 2
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Pyry Airaksinen
Teacher in charge
Pyry Airaksinen
Groups
-
TOH223SYTäydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
-
HLB222SNLiiketalouden koulutus, päivätoteutus, S22, Hyvinkää
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
27.11.2023 - 03.12.2023
Timing
17.01.2024 - 17.05.2024
Number of ECTS credits allocated
15 op
Virtual proportion
3 op
RDI proportion
6 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
1 - 2
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Aapo Hollanti
- Tero Uusitalo
Teacher in charge
Aapo Hollanti
Groups
-
TOH223SYTäydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
-
HLB222SNLiiketalouden koulutus, päivätoteutus, S22, Hyvinkää
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
27.11.2023 - 03.12.2023
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
15 op
Virtual proportion
7 op
RDI proportion
6 op
Mode of delivery
54 % Contact teaching, 46 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
1 - 2
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Mervi Talonen
Teacher in charge
Mervi Talonen
Groups
-
TOH223SYTäydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
-
HLB222SNLiiketalouden koulutus, päivätoteutus, S22, Hyvinkää
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
22.05.2023 - 28.05.2023
Timing
18.09.2023 - 11.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
6 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
Teacher in charge
Riikka Siuruainen
Scheduling groups
- Avoin AMK 1 (Size: 5. Open UAS: 5.)
Groups
-
TOH223SYTäydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
Small groups
- Avoin AMK 1
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
22.05.2023 - 13.08.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
15 op
Virtual proportion
7 op
RDI proportion
6 op
Mode of delivery
54 % Contact teaching, 46 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
4 - 10
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Nina Weckman
- Aapo Hollanti
- Piia Haavisto
- Teppo Leppälahti
- Tero Uusitalo
Teacher in charge
Tero Uusitalo
Groups
-
HLB222KNLiiketalouden koulutus, päivätoteutus, K22, Hyvinkää
-
TOH223SYTäydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
28.11.2022 - 04.12.2022
Timing
03.02.2023 - 05.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
7 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
Teacher in charge
Riikka Siuruainen
Scheduling groups
- Avoin AMK (Size: 5. Open UAS: 5.)
Groups
-
TOH222SYTäydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Small groups
- Avoin AMK
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
28.11.2022 - 04.12.2022
Timing
18.01.2023 - 10.05.2023
Number of ECTS credits allocated
15 op
Virtual proportion
10 op
RDI proportion
6 op
Mode of delivery
34 % Contact teaching, 66 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
1 - 15
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Tero Uusitalo
Teacher in charge
Tero Uusitalo
Scheduling groups
- Avoin AMK (Size: 10. Open UAS: 10.)
Groups
-
TOH222SYTäydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Small groups
- Open UAS
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
01.01.2000
Timing
14.11.2022 - 14.04.2023
Number of ECTS credits allocated
15 op
RDI proportion
6 op
Mode of delivery
Contact teaching
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
4 - 7
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Aapo Hollanti
Teacher in charge
Aapo Hollanti
Scheduling groups
- Avoin AMK (Size: 10. Open UAS: 10.)
Groups
-
TOH222SYTäydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Small groups
- Open UAS
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Teaching methods
The implementation plan is available in Finnish.
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
23.05.2022 - 29.05.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
4 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
Teacher in charge
Riikka Siuruainen
Scheduling groups
- Avoin AMK (Size: 10. Open UAS: 10.)
Groups
-
TOH222SYTäydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Small groups
- Open UAS
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.
Enrollment
29.11.2021 - 05.12.2021
Timing
01.01.2022 - 31.07.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
4 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
Teacher in charge
Riikka Siuruainen
Groups
-
TOH221SYTäydentävä osaaminen (amk-tutkinto), S21, Kauppa, hallinto ja oikeustieteet
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.