Siirry suoraan sisältöön

Sosiaalisen median ja markkinoinnin automatisoinnin viimeisimmät trenditLaajuus (5 op)

Opinnon tunnus: TO00BT65

Laajuus

5 op

Osaamistavoitteet

Opiskelija osaa
- laatia menestyksellisen sosiaalisen media strategian ja arvioida sen onnistumista
- kehittää asiakashankinnan toimenpiteitä sosiaalista mediaa hyödyntäen myyntitavoitteiden saavuttamiseksi
- seurata ja analysoida asiakkaan sitoutumista
- vertailla ja arvioida digitaalisen markkinoinnin alustaja ja työkaluja

Ilmoittautumisaika

19.05.2025 - 25.05.2025

Ajoitus

01.10.2025 - 31.12.2025

Opintopistemäärä

5 op

Virtuaaliosuus

5 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, liko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

40 - 60

Koulutus
  • Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Opettaja
  • Marjaana Ajanto
  • Anna Nolvi
Vastuuopettaja

Anna Nolvi

Ryhmät
  • TOH225SY
    Täydentävä osaaminen (amk-tutkinto), S25, Kauppa, hallinto ja oikeustieteet
  • CCH225SY
    Complementary competence (bachelor’s studies in English), S25, Business, administration and law

Osaamistavoitteet

Opiskelija osaa
- laatia menestyksellisen sosiaalisen media strategian ja arvioida sen onnistumista
- kehittää asiakashankinnan toimenpiteitä sosiaalista mediaa hyödyntäen myyntitavoitteiden saavuttamiseksi
- seurata ja analysoida asiakkaan sitoutumista
- vertailla ja arvioida digitaalisen markkinoinnin alustaja ja työkaluja

Arviointiasteikko

H-5

Ilmoittautumisaika

25.11.2024 - 01.12.2024

Ajoitus

01.03.2025 - 31.07.2025

Opintopistemäärä

5 op

Virtuaaliosuus

5 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, liko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

40 - 60

Koulutus
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
  • Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Opettaja
  • Marjaana Ajanto
  • Anna Nolvi
Vastuuopettaja

Marjaana Ajanto

Ryhmät
  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
  • CCH224SY
    Complementary competence (bachelor’s studies in English), S24, Business, administration and law

Osaamistavoitteet

Opiskelija osaa
- laatia menestyksellisen sosiaalisen media strategian ja arvioida sen onnistumista
- kehittää asiakashankinnan toimenpiteitä sosiaalista mediaa hyödyntäen myyntitavoitteiden saavuttamiseksi
- seurata ja analysoida asiakkaan sitoutumista
- vertailla ja arvioida digitaalisen markkinoinnin alustaja ja työkaluja

Arviointiasteikko

H-5

Ilmoittautumisaika

20.05.2024 - 26.05.2024

Ajoitus

01.10.2024 - 31.12.2024

Opintopistemäärä

5 op

Virtuaaliosuus

5 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, liko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

40 - 60

Koulutus
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
  • Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Opettaja
  • Marjaana Ajanto
  • Anna Nolvi
Vastuuopettaja

Marjaana Ajanto

Ryhmät
  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
  • CCH224SY
    Complementary competence (bachelor’s studies in English), S24, Business, administration and law

Osaamistavoitteet

Opiskelija osaa
- laatia menestyksellisen sosiaalisen media strategian ja arvioida sen onnistumista
- kehittää asiakashankinnan toimenpiteitä sosiaalista mediaa hyödyntäen myyntitavoitteiden saavuttamiseksi
- seurata ja analysoida asiakkaan sitoutumista
- vertailla ja arvioida digitaalisen markkinoinnin alustaja ja työkaluja

Toteutustapa

Digital marketing in social media channels is an important part in company's marketing and sales. In this study unit students will learn how social media is used in company's marketing and sales in a real life. Students will study online social media course material online and achieve credits by accomplishing the given course tasks.

We will have company partners in this study unit. Students will create a social media marketing plan and execute some part of it for a partner company. At the end of course there will be a Hackathon where students will compete against each other. Best pitch of the marketing plan will be awarded.

Please note this course will be an ADVANCED marketing course. We expect you have a solid understanding of social media marketing and maybe have some experience in digital marketing in real life context. This is for those who have accomplished their mandatory marketing courses earlier.

Student must complete the pre- assignment on time to ensure his/her place in the course. Deadline for the pre-assignment is given earlier.

Aika ja paikka

Please follow Canvas and https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Oppimateriaali ja suositeltava kirjallisuus

On average it takes several weeks to study the online material. So, please prepare working average 10h/week in order to acccomplish the material, because without finalized study parts in Hubspot (you earn points from them) you cannot join the hackathon.
Start studying course material as soon as you enroll in Hubspot Academy (see modules for more info). Start writing Learning Diary after every studying session. The sooner you start the better you become.
While studying the theory material, keep in your mind that this is the preparation for hackathon. It is the very same material you are asked to use in your hackathon presentation, where you make a marketing plan and proposal for the company.
Online material gives great tools and principals for your hackathon presentation.

It is recommended to check IAB Finland's (in Finnish) website https://www.iab.fi/
which you can use are resource material.
Similar information in English you find on IAB Europe's website https://iabeurope.eu/

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Työelämäyhteistyö ja/tai TKI

There will be cooperation with company/companies for whom students will create an engaging social media concept in different social media channels to serve its best the needs of the target group.

Students will get familiar with Hubspot and its services.

Toteutuksen tärkeät päivämäärät

Based on the degree regulations (2024), the student accepted for the implementation is required to confirm his/her participation by showing activity at the start of the study in the following way:

In accordance with the degree regulations (2024), those who have been accepted for the study unit must confirm their participation by completing the Hubspot Learning material in given time frame. If the student does not confirm participation by acting in this way, his registration for the implementation will be rejected and another student can be taken in his place.

Kansainvälisyys toteutuksella

This study unit is suitable for international students.

Opiskelijan ajankäyttö ja kuormitus

One credit equals approximately 26.7 hours of work performed by the student. 5 ECST is approximately 135 hours.

Sisältö ja sen jaksotus

Latest Trends in Social Media and Digital Marketing: Dive into the dynamic world of online marketing! Explore and create a concept of viral content, plan influencer strategies, and explore real-life case studies. You are asked to craft in teams an own marketing plan for the partner company. Use your imagination and compete in our Social Media Hackathon. Let’s get started!

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Hylätty (0)

The assignments have not been completed with approval or tasks are missing.

Arviointikriteerit, tyydyttävä (1-2)

To achieve satisfactory (or pass) student must be able to
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.

Arviointikriteerit, hyvä (3-4)

To achieve satisfactory (or pass) student must be able to
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.

Arviointikriteerit, kiitettävä (5)

To achieve excellent student must be able to
• Apply professional concepts expertly.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
• Comply with occupational safety instructions responsibly and independently.

Ilmoittautumisaika

27.11.2023 - 03.12.2023

Ajoitus

01.03.2024 - 31.07.2024

Opintopistemäärä

5 op

Virtuaaliosuus

5 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, liko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

40 - 50

Koulutus
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Opettaja
  • Marjaana Ajanto
  • Anna Nolvi
Vastuuopettaja

Anna Nolvi

Ajoitusryhmät
  • Koskee vain Avoimen AMK:n asiakkaita, tutkinto-opiskelija älä ilmoittaudu tähän pienryhmään, voit olla välittämättä tästä. 1 (Koko: 5. Avoin AMK: 5.)
Ryhmät
  • TOH223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
  • CCH223SY
    Complementary competence (bachelor’s studies in English), S23, Business, administration and law
Pienryhmät
  • Koskee vain Avoimen AMK:n asiakkaita, tutkinto-opiskelija älä ilmoittaudu tähän pienryhmään, voit olla välittämättä tästä. 1

Osaamistavoitteet

Opiskelija osaa
- laatia menestyksellisen sosiaalisen media strategian ja arvioida sen onnistumista
- kehittää asiakashankinnan toimenpiteitä sosiaalista mediaa hyödyntäen myyntitavoitteiden saavuttamiseksi
- seurata ja analysoida asiakkaan sitoutumista
- vertailla ja arvioida digitaalisen markkinoinnin alustaja ja työkaluja

Toteutustapa

Digital marketing in social media channels is an important part in company's marketing and sales. In this study unit students will learn how social media is used in company's marketing and sales in a real life. Students will study online social media course material online and achieve credits by accomplishing the given course tasks.

We will have company partners in this study unit. Students will create a social media marketing plan and execute some part of it for a partner company. At the end of course there will be a Hackathon where students will compete against each other. Best pitch of the marketing plan will be awarded.

Please note this course will be an ADVANCED marketing course. We expect you have a solid understanding of social media marketing and maybe have some experience in digital marketing in real life context. This is for those who have accomplished their mandatory marketing courses earlier.

Student must complete the pre- assignment on time to ensure his/her place in the course. Deadline for the pre-assignment is given earlier.

Oppimateriaali ja suositeltava kirjallisuus

On average it takes several weeks to study the online material. So, please prepare working average 10h/week in order to acccomplish the material, because without finalized study parts in Hubspot (you earn points from them) you cannot join the hackathon.
Start studying course material as soon as you enroll in Hubspot Academy (see modules for more info). Start writing Learning Diary after every studying session. The sooner you start the better you become.
While studying the theory material, keep in your mind that this is the preparation for hackathon. It is the very same material you are asked to use in your hackathon presentation, where you make a marketing plan and proposal for the company.
Online material gives great tools and principals for your hackathon presentation.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Your grade will be based on your performance in course assignments (Learning diary) and your performance as a team member in the project. (Buddycheck as peer evaluation and feedback from the company)

The study unit will be evaluated according to Laurea's 2nd level requirement criteria.

Ilmoittautumisaika

22.05.2023 - 28.05.2023

Ajoitus

05.10.2023 - 31.12.2023

Opintopistemäärä

5 op

Virtuaaliosuus

5 op

Toteutustapa

Etäopetus

Yksikkö

Korkeakouluyksikkö D, Verkkokampus, liko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

40 - 50

Koulutus
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Opettaja
  • Marjaana Ajanto
  • Anna Nolvi
Vastuuopettaja

Marjaana Ajanto

Ryhmät
  • TOH223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
  • CCH223SY
    Complementary competence (bachelor’s studies in English), S23, Business, administration and law

Osaamistavoitteet

Opiskelija osaa
- laatia menestyksellisen sosiaalisen media strategian ja arvioida sen onnistumista
- kehittää asiakashankinnan toimenpiteitä sosiaalista mediaa hyödyntäen myyntitavoitteiden saavuttamiseksi
- seurata ja analysoida asiakkaan sitoutumista
- vertailla ja arvioida digitaalisen markkinoinnin alustaja ja työkaluja

Toteutustapa

Digital marketing in social media channels is an important part in company's marketing and sales. In this study unit students will learn how social media is used in company's marketing and sales in a real life. Students will study online social media course material online and achieve credits by accomplishing the given course tasks.

We will have company partners in this study unit. Students will create a social media marketing plan and execute some part of it for a partner company. At the end of course there will be a Hackathon where students will compete against each other. Best pitch of the marketing plan will be awarded.

Please note this course will be an ADVANCED marketing course. We expect you have a solid understanding of social media marketing and maybe have some experience in digital marketing in real life context. This is for those who have accomplished their mandatory marketing courses earlier.

Student must complete the pre- assignment on time to ensure his/her place in the course. Deadline for the pre-assignment is given earlier.

Oppimateriaali ja suositeltava kirjallisuus

On average it takes several weeks to study the online material. So, please prepare working average 10h/week in order to acccomplish the material, because without finalized study parts in Hubspot (you earn points from them) you cannot join the hackathon.
Start studying course material as soon as you enroll in Hubspot Academy (see modules for more info). Start writing Learning Diary after every studying session. The sooner you start the better you become.
While studying the theory material, keep in your mind that this is the preparation for hackathon. It is the very same material you are asked to use in your hackathon presentation, where you make a marketing plan and proposal for the company.
Online material gives great tools and principals for your hackathon presentation.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Your grade will be based on your performance in course assignments (Learning diary) and your performance as a team member in the project. (Buddycheck as peer evaluation and feedback from the company)

The study unit will be evaluated according to Laurea's 2nd level requirement criteria.

Ilmoittautumisaika

28.11.2022 - 04.12.2022

Ajoitus

01.03.2023 - 31.07.2023

Opintopistemäärä

5 op

Virtuaaliosuus

5 op

Toteutustapa

Etäopetus

Yksikkö

Korkeakouluyksikkö D, Verkkokampus, liko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

20 - 40

Koulutus
  • Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Opettaja
  • Marjaana Ajanto
  • Anna Nolvi
Vastuuopettaja

Marjaana Ajanto

Ryhmät
  • CCH222SY
    Complementary competence (bachelor’s studies), S22, Business, administration and law
  • TOH222SY
    Täydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet

Osaamistavoitteet

Opiskelija osaa
- laatia menestyksellisen sosiaalisen media strategian ja arvioida sen onnistumista
- kehittää asiakashankinnan toimenpiteitä sosiaalista mediaa hyödyntäen myyntitavoitteiden saavuttamiseksi
- seurata ja analysoida asiakkaan sitoutumista
- vertailla ja arvioida digitaalisen markkinoinnin alustaja ja työkaluja

Toteutustapa

Digital marketing in social media channels is an important part in company's marketing and sales. In this study unit students will learn how social media is used in company's marketing and sales in a real life. Students will study online social media course material and achieve credits by accomplishing

We will have company partners in this study unit. Students will create a social media marketing plan and execute some part of it for a partner company. At the end of course there will be a Hackathon where students will compete each other and the best pitch of the marketing and execution plans will be awarded.

Please note this course will be an ADVANCED marketing course. We expect you have a solid understanding of social media marketing and maybe have some experience in digital marketing in real life context. This is for those who have accomplished their mandatory marketing courses earlier.

Student must complete the pre- assignment on time to ensure his/her place in the course. Deadline for the pre-assignment is 5.3.2023

Arviointiasteikko

H-5

Ilmoittautumisaika

29.11.2021 - 05.12.2021

Ajoitus

01.03.2022 - 15.06.2022

Opintopistemäärä

5 op

Toteutustapa

Lähiopetus

Yksikkö

Laurea Leppävaara, liko

Toimipiste

Laurea Leppävaara

Opetuskielet
  • Englanti
Paikat

20 - 50

Koulutus
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Opettaja
  • Marjaana Ajanto
  • Anna Nolvi
Vastuuopettaja

Marjaana Ajanto

Ryhmät
  • CCH221SY
    Complementary competence (bachelor’s studies), S21, Business, administration and law

Osaamistavoitteet

Opiskelija osaa
- laatia menestyksellisen sosiaalisen media strategian ja arvioida sen onnistumista
- kehittää asiakashankinnan toimenpiteitä sosiaalista mediaa hyödyntäen myyntitavoitteiden saavuttamiseksi
- seurata ja analysoida asiakkaan sitoutumista
- vertailla ja arvioida digitaalisen markkinoinnin alustaja ja työkaluja

Toteutustapa

This course has two parts: IDM certificate and company hackathon. Note that students can start accomplishing certificate immediately after accepted to the course (January 2022). The hackathon will be organized later spring 2022. All accepted students will be informed about course schedule later. This course is in English.

Digital marketing in social media channels is an important part in company's marketing and sales. In this study unit students will learn how social media is used in company's marketing and sales in a real life. Students will study online IDM social media course and achieve credits by accomplishing IDM Professional Certificate in Social Media (theidm.com). The value of the certificate is £995, but it does not cost anything for the students. This is a great opportunity in the spring 2022.

We have company partners in this study unit. Students will create a social media marketing plan for one of the partners. At the end of course there will be a hackathon where students will compete each other and the best pitch of the marketing plans will be awarded.

Please note this course an advanced marketing course. We expect you have a solid understanding of social media marketing and maybe have some experience in digital marketing in real life context. This is for those who have accomplished their mandatory marketing courses earlier.

In order to achieve the IDM Professional Certificate in Social Media student need to study 7-8 hours time per week. It is mandatory to follow this learning pace because the social media plan for company is created during the online course.

Oppimateriaali ja suositeltava kirjallisuus

Course material will the IDM Professional Certificate in Social Media (theidm.com).
More info here: https://www.theidm.com/qualification/idm-professional-certificate-in-social-media

This course material can be studied individually in your own learning pace. Accepted students will get information regarding start during December.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

In order to pass this course student need to
1) accomplish the IDM Professional Certificate in Social Media (theidm.com) and
2) participate the hackathon event. Note this event takes eventually place at Leppävaara Campus and is face-to-face event, if there aren't any other instructions from health authorities. But if you are unable to join this live session, it is possible to take part remotely. This shall be agreed with the teacher in advance.