Sosiaalisen median ja markkinoinnin automatisoinnin viimeisimmät trendit (5 op)

Tavoitteet

Opiskelija osaa
- laatia menestyksellisen sosiaalisen media strategian ja arvioida sen onnistumista
- kehittää asiakashankinnan toimenpiteitä sosiaalista mediaa hyödyntäen myyntitavoitteiden saavuttamiseksi
- seurata ja analysoida asiakkaan sitoutumista
- vertailla ja arvioida digitaalisen markkinoinnin alustaja ja työkaluja

Aika ja paikka

Please follow Canvas and https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Oppimateriaali ja suositeltava kirjallisuus

On average it takes several weeks to study the online material. So, please prepare working average 10h/week in order to acccomplish the material, because without finalized study parts in Hubspot (you earn points from them) you cannot join the hackathon.
Start studying course material as soon as you enroll in Hubspot Academy (see modules for more info). Start writing Learning Diary after every studying session. The sooner you start the better you become.
While studying the theory material, keep in your mind that this is the preparation for hackathon. It is the very same material you are asked to use in your hackathon presentation, where you make a marketing plan and proposal for the company.
Online material gives great tools and principals for your hackathon presentation.

It is recommended to check IAB Finland's (in Finnish) website https://www.iab.fi/
which you can use are resource material.
Similar information in English you find on IAB Europe's website https://iabeurope.eu/

Toteutustapa

Digital marketing in social media channels is an important part in company's marketing and sales. In this study unit students will learn how social media is used in company's marketing and sales in a real life. Students will study online social media course material online and achieve credits by accomplishing the given course tasks.

We will have company partners in this study unit. Students will create a social media marketing plan and execute some part of it for a partner company. At the end of course there will be a Hackathon where students will compete against each other. Best pitch of the marketing plan will be awarded.

Please note this course will be an ADVANCED marketing course. We expect you have a solid understanding of social media marketing and maybe have some experience in digital marketing in real life context. This is for those who have accomplished their mandatory marketing courses earlier.

Student must complete the pre- assignment on time to ensure his/her place in the course. Deadline for the pre-assignment is given earlier.

Työelämäyhteistyö ja/tai TKI

There will be cooperation with company/companies for whom students will create an engaging social media concept in different social media channels to serve its best the needs of the target group.

Students will get familiar with Hubspot and its services.

Toteutuksen tärkeät päivämäärät

Based on the degree regulations (2024), the student accepted for the implementation is required to confirm his/her participation by showing activity at the start of the study in the following way:

In accordance with the degree regulations (2024), those who have been accepted for the study unit must confirm their participation by completing the Hubspot Learning material in given time frame. If the student does not confirm participation by acting in this way, his registration for the implementation will be rejected and another student can be taken in his place.

Kansainvälisyys toteutuksella

This study unit is suitable for international students.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Opiskelijan ajankäyttö ja kuormitus

One credit equals approximately 26.7 hours of work performed by the student. 5 ECST is approximately 135 hours.

Sisältö ja sen jaksotus

Latest Trends in Social Media and Digital Marketing: Dive into the dynamic world of online marketing! Explore and create a concept of viral content, plan influencer strategies, and explore real-life case studies. You are asked to craft in teams an own marketing plan for the partner company. Use your imagination and compete in our Social Media Hackathon. Let’s get started!

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”