Content Marketing (5 cr)
Code: R0294-TOH1811
General information
- Enrollment
-
14.05.2018 - 14.06.2018
Registration for the implementation has ended.
- Timing
-
01.10.2018 - 21.12.2018
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea common
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Location and time
The course is offered completely online.
Materials
The learning material will be provided in the learning environmnent Eliademy which is used in this course.
Teaching methods
This is online course during autumn 2018.
The language used in the course is English.
The main themes of the course are:
- Content strategy and process
- Creating content for your organization
This is an intensive course and requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
There will be few webinars during the course which are recorded. The schedule for the webinars will be announced in the learning platform.
Employer connections
Industry certifications.
Exam schedules
The course will open on October 1, 2019
Student workload
This elective course is estimated to require in average 135 hours of work.
Assessment criteria, approved/failed
Detailed information on evaluation will be provided in the learning platform.