Content MarketingLaajuus (5 op)
Opinnon tunnus: R0294
Opintojakson perustiedot
- Laajuus
- 5 op
Tavoitteet
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages