Content Marketing (5 op)
Toteutuksen tunnus: R0294-TOH1811
Toteutuksen perustiedot
- Ilmoittautumisaika
-
14.05.2018 - 14.06.2018
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.10.2018 - 21.12.2018
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 5 op
- Toteutustapa
- Etäopetus
- Toimipiste
- Laurea Yhteinen
- Opetuskielet
- englanti
- Paikat
- 20 - 40
- Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Tavoitteet
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Aika ja paikka
The course is offered completely online.
Oppimateriaali ja suositeltava kirjallisuus
The learning material will be provided in the learning environmnent Eliademy which is used in this course.
Toteutustapa
This is an online course during autumn 2019
The language used in the course is English.
The main themes of the course are:
- Content strategy and process
- Creating content for your organization
This is an intensive course and requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
There will be few webinars during the course which are recorded. The schedule for the webinars will be announced in the learning platform.
Työelämäyhteistyö ja/tai TKI
Industry certifications.
Toteutuksen tärkeät päivämäärät
The course will open on October 1, 2019
Opiskelijan ajankäyttö ja kuormitus
This elective course is estimated to require in average 135 hours of work.
Arviointikriteerit, hyväksytty/hylätty
Detailed information on evaluation will be provided in the learning platform.