Developing Conference and Congress Services into an Experience (10op)

Tavoitteet

The student is able to
- analyze the experience of a service from the viewpoint of a customer
- plan and implement international customer-oriented conference and congress services
- apply service design methods in the development towards peak experience
- implement a service as a conceptualization process
- analyze the value of an experience for the customer and the service provider

Toteutustapa

Luennot,
ryhmätyö ja tapahtuma
Oppimisalustana Optima työtila

Aika ja paikka

Opintojakso toteutetaan erillisen aikataulun mukaan (ks kohta jaksotus & outlookin kalenteri)
Tapahtumapäivinä pakollinen läsnäolo.

Oppimateriaali ja suositeltava kirjallisuus

Bibliography:
Rogers, T. 2013. Conferences and conventions : a global industry. Abingdon, Oxon : Routledge
Lawson, F. 2000. Congress, convention and exhibition facilities : planning, design and management. Oxford : Architectural Press
Appleby, P. 2005. Organising a conference : how to plan and run a successful and effective event. Oxford: How to books
Van der Wagen, L. & White, L. 2010 Event management : for tourism, cultural, business, and sporting events. Australia : Pearson Education
Ja luentomateriaalit

Toteutuksen valinnaiset suoritustavat

Ahot-prosessin mukaisesti. Katso ohjeet LINKistä.

Työelämäyhteistyö ja/tai TKI

Kokousyhteistyö työelämänkumppanin kanssa.

Toteutuksen tärkeät päivämäärät

starting point 16th January,,
Event days 13th &14th March - no absence allowed.

Sisältö ja sen jaksotus

The student is able to
•analyze the experience of a service from the viewpoint of a customer
•plan and implement international customer-oriented conference and congress services
•apply service design methods in the development towards peak experience
•implement a service as a conceptualization process
•analyze the value of an experience for the customer and the service provider

Arviointiasteikko

H-5