Developing Conference and Congress Services into an Experience (10 cr)
Code: A9379-3001
General information
- Enrollment
-
26.11.2018 - 06.01.2019
Registration for the implementation has ended.
- Timing
-
07.01.2019 - 31.05.2019
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Laurea university of applied sciences
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 15 - 35
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
- Teachers
- Marjaana Salomaa
- Heidi Vähänikkilä
- Kaija Meriläinen
- Teacher in charge
- Kaija Meriläinen
- Study unit
- A9379
Learning outcomes
The student is able to
- analyze the experience of a service from the viewpoint of a customer
- plan and implement international customer-oriented conference and congress services
- apply service design methods in the development towards peak experience
- implement a service as a conceptualization process
- analyze the value of an experience for the customer and the service provider
Location and time
Study unit is established on separate schedule. Event day 14th March compulsory participation.
Materials
Bibliography:
Rogers, T. 2013. Conferences and conventions : a global industry. Abingdon, Oxon : Routledge
Lawson, F. 2000. Congress, convention and exhibition facilities : planning, design and management. Oxford : Architectural Press
Appleby, P. 2005. Organising a conference : how to plan and run a successful and effective event. Oxford: How to books
Van der Wagen, L. & White, L. 2010 Event management : for tourism, cultural, business, and sporting events. Australia : Pearson Education
And material shered on lectures.
Teaching methods
Lectures,
teamwork
case-study
Detailed information on Optima study platform
Employer connections
Meeting made for real customer.
Exam schedules
starting point 16th January,,
Event days 13th &14th March - no absence allowed.
Completion alternatives
With AHOT process, check details from LINK.
Content scheduling
The student is able to
•analyze the experience of a service from the viewpoint of a customer
•plan and implement international customer-oriented conference and congress services
•apply service design methods in the development towards peak experience
•implement a service as a conceptualization process
•analyze the value of an experience for the customer and the service provider
Evaluation scale
H-5