Content Marketing (5 cr)
Code: R0294-3010
General information
Enrollment
25.11.2024 - 01.12.2024
Timing
01.03.2025 - 31.07.2025
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea Tikkurila, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Teachers
- Laura Sippel
- Eija Lipasti
Teacher in charge
Eija Lipasti
Groups
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
-
CCH224SYComplementary competence (bachelor’s studies in English), S24, Business, administration and law
Learning outcomes
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Grading scale
H-5