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In Finnish In English

Content Marketing (5 cr)

Code: R0294-3010

General information

Enrollment

25.11.2024 - 01.12.2024

Timing

01.03.2025 - 31.07.2025

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

Mode of delivery

Distance learning

Unit

Laurea Tikkurila, liko

Campus

Laurea Virtual Campus

Teaching languages

  • English

Seats

40 - 60

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
  • Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law

Teachers

  • Laura Sippel
  • Eija Lipasti

Teacher in charge

Eija Lipasti

Groups

  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
  • CCH224SY
    Complementary competence (bachelor’s studies in English), S24, Business, administration and law

Learning outcomes

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Grading scale

H-5