Study Guide

Learning outcomes

- research and analyze elements of customer experience
- learn how value is created in intercultural contexts
- discover and analyze service in cross-cultural contexts
- interact effectively in multicultural teams
- learn about services around cultural practices.

Teaching methods

This is a campus/city-based implementation and requires physical attendance.

During the international week, Laurea UAS and its alliance partner Université Gustave Eiffel (UGE, France) organize a learning environment for intercultural service experiences.

Appr. 25 students from UGE will join the exchange week which will offer an internationalization-at-home opportunity for Laurea/Finnish students.

Learning materials and recommended literature

Will be announced in Canvas

Alternative completion methods of implementation

None

Co-operation with working life and/or RDI

None

Important dates

Tuesday 21.6. at 12 - 18 Laurea Tikkurila
Wednesday 22.6. at 9 - 16 Helsinki / Library Oodi
Thursday or Friday 23./24.6. Helsinki: This is a volunteer part but very much hoped that Laurea students accompany the French student group and act as cultural hosts in local touristic or cultural services. Participate either one of these days or attend both.

Students workload

Attendance required during thefirst 2 days. Additional independent study.
2 ects equals appr. 55 study hours.

Content and scheduling

- Analyzing a service from a cultural perspective
- Analyzing and applying value creation in services
- Elements of experience economy

Further information for students

Participation in this study unit can be taken separately as an elective study entity (2 ects).

Alternatively, it can be done as an additional or compensating part during study unit A9308-3005 Cross-Cultural Issues in Service Design (5 ects or 7 ects).

Grading scale

Approved/Failed

Evaluation methods and criteria

Pass / fail