Customer Experience and MarketingLaajuus (10 cr)
Study unit code: ND00CC01
Credits
10 op
Learning outcomes
The student is able to
- use the basic terms of marketing
- apply the marketing mix framework to an organization responsibly
- acquire customer information, define target groups and describe the customer journey
- negotiate, act and communicate in a customer-oriented manner in service situations
- use tools to manage customer and sales data
- complete a marketing development project
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 45
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Minna-Kaisa Lehtilinna
- Tiina Turku
- Juha Uutela
Teacher in charge
Tiina Turku
Groups
-
NDV225KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K25, Tikkurila
Learning outcomes
The student is able to
- use the basic terms of marketing
- apply the marketing mix framework to an organization responsibly
- acquire customer information, define target groups and describe the customer journey
- negotiate, act and communicate in a customer-oriented manner in service situations
- use tools to manage customer and sales data
- complete a marketing development project
Grading scale
H-5
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 55
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)
Teachers
- Viestintä Virtuaali
- Liko Virtuaali
Teacher in charge
Markku Brummer
Groups
-
NDA225KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K25, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- apply the marketing mix framework to an organization responsibly
- acquire customer information, define target groups and describe the customer journey
- negotiate, act and communicate in a customer-oriented manner in service situations
- use tools to manage customer and sales data
- complete a marketing development project
Grading scale
H-5
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 55
Degree programmes
- Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
Teachers
- Viestintä Virtuaali
- Liko Virtuaali
Teacher in charge
Johanna Lahti
Groups
-
NKA225KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K25, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- apply the marketing mix framework to an organization responsibly
- acquire customer information, define target groups and describe the customer journey
- negotiate, act and communicate in a customer-oriented manner in service situations
- use tools to manage customer and sales data
- complete a marketing development project
Grading scale
H-5