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Customer Experience and Marketing (10 cr)

Code: ND00CC01-3007

General information


Enrollment
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
Timing
01.08.2026 - 31.12.2026
The implementation has not yet started.
Number of ECTS credits allocated
10 cr
Local portion
5 cr
Virtual proportion
5 cr
Mode of delivery
Blended learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Leppävaara
Teaching languages
Finnish
Seats
20 - 62
Degree programmes
Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
Teachers
Viestintä Virtuaali
Liko Markkinointi Virtuaali
Teacher in charge
Veera Peltomaa
Study unit
ND00CC01

Learning outcomes

The student is able to
- use the basic terms of marketing
- apply the marketing mix framework to an organization responsibly
- acquire customer information, define target groups and describe the customer journey
- negotiate, act and communicate in a customer-oriented manner in service situations
- use tools to manage customer and sales data
- complete a marketing development project

Evaluation scale

H-5

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