Customer-orientation in ServicesLaajuus (5 cr)

Learning outcomes

The student is able to:
- explain the nature of services as a part of customer experience
- describe the role of service offering to providing customer-oriented services
- define service quality factors
- collect market information and use it to understand consumer behaviour

Further information

Opinnon tavoitteena olevan osaamisen arvioinnissa käytetään Laurean yhteisten arviointikriteereiden vaativuustasoa 1.