Customer-orientation in Services (5 cr)
Code: ML00BW54-3013
General information
- Enrollment
-
19.05.2025 - 25.05.2025
Registration for introductions has not started yet.
- Timing
-
01.08.2025 - 31.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 1 cr
- Virtual proportion
- 4 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
- Teachers
- Leila Jaakkola
- Mervi Niemelä
- Teacher in charge
- Mervi Niemelä
- Groups
-
MLA2M25SAPalveluliiketoiminnan koulutus, monimuotototeutus, S25, Leppävaara
- Study unit
- ML00BW54
Learning outcomes
The student is able to:
- explain the nature of services as a part of customer experience
- describe the role of service offering to providing customer-oriented services
- define service quality factors
- collect market information and use it to understand consumer behaviour
Evaluation scale
H-5