Content MarketingLaajuus (5 cr)
Study unit code: R0294
General information
- Credits
- 5 cr
Learning outcomes
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages