Content Marketing (5 op)

Tavoitteet

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Aika ja paikka

The course is offered completely online.

Oppimateriaali ja suositeltava kirjallisuus

The learning material will be provided in the learning environmnent Optima which is used in this course.

Toteutustapa

This is an online course during spring 2020.
The language used in the course is English.
The main themes of the course are:
- Content strategy and process
- Creating content for your organization
This is an intensive course and requires regular study work during March, April and May. Students are required to return assignments according to given schedule.
During the coure there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.

Työelämäyhteistyö ja/tai TKI

Industry certifications (Hubspot)
You will do the course assignments for an orgaization of your choice.

Toteutuksen tärkeät päivämäärät

The course will open March 1, 2020

Toteutuksen valinnaiset suoritustavat

The normal AHOT/Competence Demonstration as instucted in link.laurea.fi.

Opiskelijan ajankäyttö ja kuormitus

This elective course is estimated to require in average 135 hours of work.

Arviointikriteerit, hyväksytty/hylätty

Detailed information on evaluation will be provided in the learning platform.

Sisältö ja sen jaksotus

In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content

Lisätiedot

The level 2 evaluation criteria are used in this course.