Digital Service Business and Marketing (10op)

Tavoitteet

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Toteutustapa

This is a completely eLearning course on Optima platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet.

Aika ja paikka

The schedule of the assignments is annouced on the learning platform.

Oppimateriaali ja suositeltava kirjallisuus

Information about the material is annouced on the learning platform.

Toteutuksen valinnaiset suoritustavat

Demonstration of competence is possible through the normal HOT process.

Työelämäyhteistyö ja/tai TKI

Worklife skills and competences are built through achieving industry certifications during the course.

Toteutuksen tärkeät päivämäärät

The Optima workspace will open latest on March, 1st, 2020.

Sisältö ja sen jaksotus

The main themes in the course are:
- Digital transformation
- Integrated marketing and sales processes
- Digital marketing and lead aqcuisition
- Sales in the world today
- Legal aspects
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.

Arviointiasteikko

H-5