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Digital Service Business and Marketing (10cr)

Code: R0218-3031

General information


Enrollment
25.11.2019 - 01.12.2019
Registration for the implementation has ended.
Timing
13.01.2020 - 12.06.2020
Implementation has ended.
Number of ECTS credits allocated
10 cr
Local portion
0 cr
Virtual proportion
10 cr
Mode of delivery
Distance learning
Teaching languages
English
Seats
20 - 100
Degree programmes
Liiketalouden koulutus (HLV2), Laurea Tikkurila (Finnish)
Teachers
Oskari Vesterinen
Eija Lipasti
Jukka Rautio
Teacher in charge
Eija Lipasti
Study unit
R0218

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

This is a completely eLearning course on Optima platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet.

Time and location

The schedule of the assignments is annouced on the learning platform.

Learning materials and recommended literature

Information about the material is annouced on the learning platform.

Alternative completion methods of implementation

Demonstration of competence is possible through the normal HOT process.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Optima workspace will open latest on March, 1st, 2020.

Content and scheduling

The main themes in the course are:
- Digital transformation
- Integrated marketing and sales processes
- Digital marketing and lead aqcuisition
- Sales in the world today
- Legal aspects
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.

Evaluation scale

H-5

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