Digital Service Business and Marketing (10 op)

Tavoitteet

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Aika ja paikka

The course is from September to November. Blended learning, online part plus class participation 3 x 2 days (Monday and Tuesday, once a month at 12:30-15:30) in Otaniemi campus.

Oppimateriaali ja suositeltava kirjallisuus

Materials given by the lecturer

Toteutustapa

This course is a blended learning course. An on-line part of the course course is in Eliademy platform. Students will get an invitation to Eliademy learning environment to Laurea email by the end of August 2019. The practical part will be in the class.