Digital Service Business and Marketing (10 cr)
Code: R0218-3020
General information
- Enrollment
-
13.05.2019 - 26.05.2019
Registration for the implementation has ended.
- Timing
-
19.08.2019 - 31.12.2019
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 2 cr
- Virtual proportion
- 8 cr
- Mode of delivery
- Blended learning
- Unit
- Laurea university of applied sciences
- Campus
- Laurea Otaniemi
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Location and time
The course is from September to November. Blended learning, online part plus class participation 3 x 2 days (Monday and Tuesday, once a month, at 12:30-15:30) in Otaniemi campus.
Materials
Materials given by the lecturer
Teaching methods
This course is a blended learning course. An on-line part of the course course is in Eliademy platform. Students will get an invitation to Eliademy learning environment to Laurea email by the end of August 2019. The practical part will be in the class.