Digital Service Business and Marketing (10 cr)

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Location and time

A) Online studies can take place anywhere with internet connection.
B) Project studies requires team work and regular participation to project coaching sessions at Laurea Digital Living Lab Leppävaara -campus in Espoo, details above.
C) Sprint during March 25-29, 2019, in Espoo/Helsinki-capital region

Materials

Shared learning and working material bank online.

Teaching methods

SELECT ONE OF THE FOLLOWING STUDY GROUPS: A) ONLINE STUDIES OR B) PROJECT STUDIES OR C) SPRINT.
A) For ONLINE studies, all studying takes places independently online, following a course structure in Optima - learning environment. The studies are self-paced, you can enroll on any semester and get evaluated at end of semester.
B) For PROJECT studies, student will conduct development project at Laurea Digital Living Lab, Leppävaara. Studies require active participation in customer projects in teams. The coaching is available weekly, on Monday afternoons 14-17 in room 247. This way of studying requires entrepreneurial mindset, can-do attitude and collaboration skills. Project studies have two parts: 1) development project for customer and 2) 10-page theory report.
Purpose of 1) is to get students familiar with the practical work done in digital service development and marketing projects in companies. Purpose of 2) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.
C) For SPRINT studies, there are two parts. 1) 10 -page theory report before the sprint and 2) Full-day sprint during March 25-29, 2019. This sprint requires participation between 9-17 due to its intensive nature and fast-paced groupwork for partner organisations. Location is in Espoo/Helsinki-capital region (details for selected coming by February 2019)

Employer connections

For PROJECT & SPRINT studies, the group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.

Exam schedules

ONLINE - rolling participation

PROJECT coaching available every Monday afternoon during the course duration.

SPRINT - during March 25-29, 2019 (full-days required)

International connections

Study unit is suitable for exchange students. International projects are supported based on availability via our partner school network and RDI-projects.

Completion alternatives

-

Student workload

Online studies require ability to manage your time and deliverables independently and deliverables independently and for project studies, ability to manage tasks in your team.

Content scheduling

Project studies take place between weeks 3-13 in 2019. Detailed information available at kickoff session January 14, 2019.

Evaluation scale

H-5

Further information

For PROJECTS:
1. Project work for customers 50% (360 feedback from personal reflection, team members, customer and coaches).
2. Theory report 50% (or other agreed individual work like digital guide in video/brochure/article format - evaluated by coaches)